Germany
Hessen

Airbnb Occupancy Rates in Hessen, Germany(August 2026)

Source: GuestFavoritesLast updated: 2026-08-06

Airbnbs in Hessen, Germany earn an average of €19,974 per year, with a typical occupancy rate of 55% and daily rates averaging €99. There were 9,778 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Hessen, Germany.

Hessen Airbnb Market Map (August 2026)

9,778 listings

Hessen Market Performance

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Average Daily Rate (ADR)€99Average daily income from a booked room in Hessen.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue€19,974The usual yearly earnings for an Airbnb in Hessen.
Active Listings9,778The total count of active short-term rental listings.

Period: August 2025 - July 2026

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Airbnb market analytics dashboard for Hessen, Germany

How Often Will Your Airbnb Be Booked in Hessen?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Hessen is 55%, meaning properties are booked for about 202 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Hessen

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%70%39%2%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Hessen

Peak Months

August, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Hessen?

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One of the most common questions for potential Airbnb hosts in Hessen is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Hessen

Best-in-class Airbnb properties (top 10%) in Hessen achieve around €26,528 annually, while strong performers (top 25%) earn at least €16,721. Typical properties generate about €7,883 per year, and entry-level listings (bottom 25%) see earnings near €326, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Hessen?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Hessen is €99 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Hessen

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€143per night€98per night€66per night€9per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Hessen?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Hessen market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€26,528
Strong Performers (25%)€16,721
Market Average€19,974
Entry Level (25%)€326
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €99 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Hessen offers strong profitability potential with value-based market positioning. The combination of 55% occupancy and €99 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Hessen?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Hessen.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Hessen Are Most Profitable for Airbnb?

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Not all areas within Hessen perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings479
Daily Rate€127
Occupancy53%
Revenue€24,764
Active Listings601
Daily Rate€92
Occupancy57%
Revenue€19,518
Active Listings384
Daily Rate€160
Occupancy39%
Revenue€23,324
Active Listings354
Daily Rate€95
Occupancy64%
Revenue€22,365
Active Listings231
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Edertal

Active Listings97
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Active Listings109
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Mörfelden Walldorf

Active Listings80
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Active Listings101
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Rüdesheim Am Rhein

Active Listings89
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Active Listings103
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Active Listings106
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Limburg A.D.Lahn

Active Listings76
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Gießen

Active Listings72
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Bad Wildungen

Active Listings85
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Dreieich

Active Listings71
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Eltville Am Rhein

Active Listings56
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Bad Arolsen

Active Listings64
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Wetzlar

Active Listings71
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Heppenheim (Bergstraße)

Active Listings77
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Bad Homburg V.D.Höhe

Active Listings63
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Oberzent

Active Listings47
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Gersfeld (Rhön)

Active Listings57
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Frielendorf

Active Listings58
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Bad Nauheim

Active Listings56
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Geisenheim

Active Listings45
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Bad Hersfeld

Active Listings62
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Oberursel (Taunus)

Active Listings55
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Bad Vilbel

Active Listings52
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Vöhl

Active Listings46
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Michelstadt

Active Listings60
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Erbach

Active Listings48
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Rüsselsheim Am Main

Active Listings47
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Hilders

Active Listings48
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Alsfeld

Active Listings47
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