Airbnb Market Data in Hauts De France, France(July 2026)

Occupancy, Revenue & Best Areas

Le Touquet-Paris-Plage is the most prestigious seaside resort in northern France, renowned for its Anglo-Norman architecture, pine forests, and major sporting events. Nicknamed the ‘Four Seasons Resort’, it attracts a high-end and family-oriented clientele year-round. The rental market is high-quality here, featuring an average daily rate of €167. Visitors seek charming villas with gardens or luxury apartments near Rue Saint-Jean, generating an annual revenue of €27,001. Its image of elegance and exceptional environment ensure steady demand for upscale stays.

Lille, the metropolis of northern France, is a vibrant and welcoming city famous for its Grand Place, the Flemish facades of Old Lille, and its generous gastronomy. As a strategic European crossroads, it attracts a mix of business and leisure tourism year-round. The Airbnb market is high-performing here, boasting an occupancy rate of 61%. Visitors seek the charm of apartments in Old Lille or proximity to the train stations, generating an average annual revenue of €21,665. Its student energy and major events like the Braderie ensure strong and consistent profitability.

Dunkerque, a corsair city with a fascinating maritime and industrial heritage, offers a unique experience between its vast Malo-les-Bains beach and historic port. Famous for its colorful carnival and its crucial historical role, the city attracts discovery tourism and professional clients. The Airbnb market is solid here, boasting an occupancy rate of 58%. Visitors appreciate the charm of beachfront apartments in Malo or the central location of rentals near the harbor, taking advantage of an average daily rate of €94 in this dynamic and welcoming city.

Berck-sur-Mer is an authentic, family-friendly seaside resort renowned for its endless fine-sand beach and its resident seal colony in the Authie Bay. As a premier destination for kite flying with its International Meetings, it offers an invigorating and natural holiday setting. The Airbnb market is dynamic here, driven by strong family demand. Visitors seek apartments near the waterfront or quiet holiday homes, generating an average annual revenue of €18,036. Its friendly atmosphere and wild nature make it a reliable market on the Opal Coast.

Boulogne-sur-Mer, France’s premier fishing port, offers an exceptional maritime and historic setting with its fortified old town and Nausicaá, Europe’s largest aquarium. It is a destination that brilliantly blends ancient heritage with deep-sea discovery. The Airbnb market is solid here, featuring an occupancy rate of 52%. Visitors appreciate the charm of apartments in the upper town or harbor views, generating an average annual revenue of €15,281. Its strategic position on the Opal Coast ensures steady tourist appeal in both winter and summer.

Amiens, the ‘Little Venice of the North’, enchants with its UNESCO-listed Gothic cathedral, picturesque floating gardens (hortillonnages), and the charming waterfront Saint-Leu district. It is a city of art and history attracting significant cultural and family tourism year-round. The rental market is very active here, featuring an occupancy rate of 55%. Visitors seek character apartments in the medieval quarter or townhouses near Jules Verne’s house, taking advantage of an average daily rate of €69. Its rich heritage and gentle lifestyle ensure steady demand.

Wimereux is the most elegant and colorful seaside resort on the Opal Coast, famous for its Belle Époque villas with decorated facades and its waterfront promenade. It is a chic yet friendly destination attracting a clientele seeking charm and spectacular coastal landscapes. The rental market is high-performing here, with an average daily rate of €121. Visitors seek exclusive historic villas or luxury apartments with balconies facing the sea, generating an annual revenue of €22,091. Its refined image ensures steady demand for high-quality stays.

Neufchâtel-Hardelot is a prestigious seaside resort nestled between pine forests and sand dunes, renowned for equestrian sports, golf, and exceptional villas. It is a high-end market offering a quiet and elegant holiday setting on the Opal Coast. The Airbnb market is very active here, featuring an average daily rate of €139. Visitors seek luxury villas with gardens or apartments near the town center, generating an average annual revenue of €25,171. Its reputation as a premium ‘nature and sport’ resort ensures solid profitability and a loyal clientele.

Le Crotoy, the only south-facing port on the Opal Coast, enchants with its fishing village atmosphere and exceptional panoramas over the Bay of Somme. It is a premier destination for bird watching and nature walks. The rental market is high-performing here, with an occupancy rate of 50%. Visitors seek the charm of renovated fisherman’s houses and apartments with bay views, generating an average annual revenue of €22,365. Its romantic reputation and status as a listed natural site ensure steady demand in both winter and summer.

Fort-Mahon-Plage is a dynamic seaside resort offering a grand natural setting between endless dunes and fine-sand beaches. As a premier destination for sand yachting and outdoor activities, it charms with its invigorating atmosphere and friendliness. The Airbnb market is solid here, featuring an occupancy rate of 47%. Visitors particularly value apartments near the waterfront or holiday homes in residential neighborhoods, generating an average annual revenue of €19,441. Its peace and natural spaces make it a favorite base for family relaxation.