Airbnb Market Data in Western Pomerania Rügen, Mecklenburg Vorpommern(October 2026)

Occupancy, Revenue & Best Areas

Binz, the largest and most famous seaside resort on the island of Rügen, enchants with its magnificent resort architecture, historic pier, and miles of sandy beach. As a premier year-round destination, it attracts a discerning crowd seeking both culture along the ‘Art Mile’ and nature experiences at the nearby Granitz hunting lodge. The Airbnb market here is very high-performing, featuring an average daily rate of €176. Guests primarily seek exclusive apartments in historic villas, resulting in a substantial annual revenue of €33,639. Its high exclusivity and sophisticated flair make Binz one of the most profitable markets on the Baltic Sea.

Zingst, the easternmost Baltic health resort on the Fischland-Darß-Zingst peninsula, charms with its location between the Baltic Sea and the lagoon (Bodden), as well as its endless white sandy beach. As a destination for nature enthusiasts and photography fans, it offers spectacular nature experiences such as the crane migration and excellent tourist infrastructure. The short-term rental market here is very solid, featuring an occupancy rate of 50%. Guests prefer high-quality holiday homes in the typical ‘Darß style’ or modern apartments, resulting in an annual revenue of €26,331. Its family-friendly image and the untouched nature of the Western Pomerania Lagoon Area National Park ensure consistently high demand.

Sellin on Rügen is world-famous for its iconic resort-style pier and Wilhelmstraße with its grand villas. The seaside resort charms with its cliff-top location and spectacular descent to the beach, making it one of the most picturesque spots on the Baltic coast. The short-term rental market here is very lucrative, featuring an average daily rate of €148. Guests primarily seek exclusive apartments with historic charm, resulting in an annual revenue of €24,754. Its timeless beauty and high reputation as a holiday destination ensure hosts a premier demand level.

Prerow on the Darß is considered one of Germany’s most beautiful seaside resorts, famous for its white, stone-free sandy beach and the primeval Darß Forest. It is a magnet for families and nature lovers seeking maritime flair and peace within the Western Pomerania Lagoon Area National Park. The short-term rental market here is solid, featuring an occupancy rate of 47%. Travelers value characterful holiday homes in the typical ‘Darß style’ and proximity to the West Beach, enabling an annual revenue of €23,494. Untouched nature and high popularity among repeat guests ensure stable demand.

Mönchgut, the biosphere reserve in southeastern Rügen, enchants with its gentle rolling hills, deep bays, and picturesque fishing villages. It is a premier destination for hikers and nature lovers looking to experience the original side of Rügen island. The Airbnb market here is solid, featuring an average daily rate of €124. Guests primarily seek characterful thatched-roof houses and apartments with panoramic views, resulting in an annual revenue of €22,624. The unique combination of maritime flair and untouched nature ensures a loyal following and reliable demand.

Fuhlendorf, idyllically situated on the southern lagoon coast, offers an authentic nature experience away from the hustle and bustle of the major seaside resorts. The village is a hidden gem for peace seekers, anglers, and nature lovers who appreciate the original character of the Western Pomerania lagoon landscape. The short-term rental market here is very high-performing, featuring a high average daily rate of €150. Travelers value modern thatched-roof holiday homes and unobstructed water views, enabling an annual revenue of €29,092. Its quiet location within the national park and the growing popularity of lagoon tourism make Fuhlendorf an attractive market.

Glowe, located at the entrance to the Jasmund National Park, offers Rügen’s longest sandy beach (‘Die Schaabe’) and stunning views of Cape Arkona. It is a premier destination for nature lovers and families seeking vast landscapes and untouched nature away from the major hubs. The short-term rental market here is very high-performing, featuring an occupancy rate of 55%. Guests primarily seek modern holiday homes in the coastal forest or apartments with Baltic views, resulting in a high annual revenue of €34,622. Its unique location between the sea and national park ensures premier demand.

Göhren on Rügen is the only seaside resort with two beaches—the lively North Beach and the natural South Beach. Located on the Mönchgut peninsula, the town offers a perfect mix of spa tradition, beach fun, and hiking in the biosphere reserve. The short-term rental market here is very lucrative, featuring an average daily rate of €137. Guests value high-quality accommodations near the dike or with sweeping Baltic views, enabling an annual revenue of €24,736. Its privileged location and family-friendly atmosphere ensure consistently high popularity.

Wustrow, the traditional Baltic resort on the Fischland peninsula, impresses with its spectacular harbor on the Saaler Bodden and its fine-sand Baltic beach. It is a place of seafaring romance that convinces with its captains’ houses, first-class cycling paths, and maritime atmosphere. The Airbnb market here is active, featuring an occupancy rate of 36%. Visitors especially appreciate the charm of holiday apartments in historic buildings and the functionality of beach-side accommodations, taking advantage of an average daily rate of €127. Its reputation as one of the most beautiful spots on the coast ensures steady interest.

Dierhagen, the gateway to the Fischland, offers a unique holiday experience between the raw Baltic Sea and the quiet Saaler Lagoon. It is a sanctuary for nature lovers and water sports enthusiasts, characterized by vast beaches, coastal forests, and picturesque harbors. The short-term rental market here is very lucrative, featuring an average daily rate of €202. Guests primarily seek comfortable holiday apartments behind the dike or modern homes near the harbor, resulting in an annual revenue of €28,609. Its relaxed atmosphere and unique location between two bodies of water ensure consistently high popularity.