Airbnb Occupancy Rates in Zermatt, Valais/Wallis(October 2026)

Source: GuestFavoritesLast updated: 2026-10-16

Airbnbs in Zermatt, Valais/Wallis earn an average of CHF87,066 per year, with a typical occupancy rate of 61% and daily rates averaging CHF394. There were 884 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Zermatt, Switzerland.

Zermatt Airbnb Market Map (October 2026)

884 listings

Zermatt Market Performance

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Average Daily Rate (ADR)CHF394Average daily income from a booked room in Zermatt.
Occupancy Rate61% Indicates strong demand and frequent bookings.
Median Annual RevenueCHF87,066The usual yearly earnings for an Airbnb in Zermatt.
Active Listings884The total count of active short-term rental listings.

Switzerland average: 58% occupancy, CHF201 per night.

Airbnb occupancy rates by city in Switzerland

Period: November 2025 - September 2026

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Airbnb market analytics dashboard for Zermatt, Valais/Wallis

How Often Will Your Airbnb Be Booked in Zermatt?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Zermatt is 61%, meaning properties are booked for about 221 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Zermatt

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
90%76%56%34%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Zermatt

Peak Months

August, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, April

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Zermatt?

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One of the most common questions for potential Airbnb hosts in Zermatt is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Zermatt

Best-in-class Airbnb properties (top 10%) in Zermatt achieve around CHF136,403 annually, while strong performers (top 25%) earn at least CHF78,692. Typical properties generate about CHF44,433 per year, and entry-level listings (bottom 25%) see earnings near CHF23,063, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Zermatt?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Zermatt is CHF394 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Zermatt

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
CHF770per nightCHF436per nightCHF260per nightCHF146per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Zermatt?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Zermatt market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)CHF136,403
Strong Performers (25%)CHF78,692
Market AverageCHF87,066
Entry Level (25%)CHF23,063
Profitability Factors
High Occupancy: 61% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: CHF394 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Zermatt offers excellent profitability potential with premium pricing opportunities. The combination of 61% occupancy and CHF394 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Zermatt?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Zermatt.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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