Airbnb Occupancy Rates in Uruguay
Occupancy and revenue by city (October 2026)

Source: GuestFavoritesLast updated: 2026-10-16

The Airbnb occupancy rate in Uruguay is 49%, with an average daily rate of $140 and $26,785 in annual revenue per listing, across 19,350 active listings.

How many active Airbnb listings are in Uruguay?

There are 19,350 active Airbnb listings in Uruguay, across 19 regions tracked by GuestFavorites.

What is the most profitable Airbnb location in Uruguay?

By annual revenue per listing, La Barra leads the markets we track in Uruguay at $84,659 per property per year.

How is the Uruguay Airbnb market data calculated?

GuestFavorites tracks Uruguay Airbnb listings over the last 12 months (October 2025 - September 2026, 19 regions). Occupancy is the share of available nights that were booked, and country averages give more weight to markets with more listings. City-by-city figures are below.

The largest Airbnb markets in Uruguay are Punta Del Este, Punta Del Diablo, Pinares Las Delicias, Punta Ballena, La Paloma.

Airbnb Markets in Uruguay (October 2026)

19 regions

Uruguay Airbnb Market Guide

Where you buy matters more than any other Airbnb decision. This guide uses GuestFavorites data to compare occupancy, nightly rates, and revenue across Uruguay.

We track 19 regions in Uruguay. Demand, pricing, and revenue vary a lot between them, so compare markets before you invest.

Which Cities Have the Most Airbnb Listings in Uruguay?

These are the largest Airbnb markets in Uruguay by number of active listings:

  • Punta Del Este: 4,131 active listings | Occupancy: 53% | Daily Rate: $193 | Annual Revenue: $37,189
  • Punta Del Diablo: 1,096 active listings | Occupancy: 43% | Daily Rate: $95 | Annual Revenue: $14,871
  • Pinares Las Delicias: 843 active listings | Occupancy: 52% | Daily Rate: $214 | Annual Revenue: $40,628
  • Punta Ballena: 728 active listings | Occupancy: 45% | Daily Rate: $205 | Annual Revenue: $33,389
  • La Paloma: 669 active listings | Occupancy: 48% | Daily Rate: $104 | Annual Revenue: $18,286

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Airbnb Market Performance in Uruguay

Daily Rate$140Average nightly price across Uruguay
Occupancy Rate49% Moderate demand
Annual Revenue per Listing$26,785Average yearly earnings per property
Active Listings19,350Active Airbnb listings in Uruguay

Largest Airbnb Markets by Listings

Markets with the most active Airbnb listings. Large supply usually means established demand, but also more competition.

Punta Del Este, Maldonado

4,131 active listings
Occupancy 53%
Daily Rate $193
Revenue $37,189

Punta Del Diablo, Rocha

1,096 active listings
Occupancy 43%
Daily Rate $95
Revenue $14,871

Pinares Las Delicias, Maldonado

843 active listings
Occupancy 52%
Daily Rate $214
Revenue $40,628

Punta Ballena, Maldonado

728 active listings
Occupancy 45%
Daily Rate $205
Revenue $33,389

La Paloma, Rocha

669 active listings
Occupancy 48%
Daily Rate $104
Revenue $18,286

Piriápolis, Maldonado

622 active listings
Occupancy 47%
Daily Rate $108
Revenue $18,430

Pocitos, Municipio Ch

557 active listings
Occupancy 72%
Daily Rate $65
Revenue $17,127

Colonia Del Sacramento, Colonia

405 active listings
Occupancy 41%
Daily Rate $91
Revenue $13,454

José Ignacio, Aiguá

353 active listings
Occupancy 43%
Daily Rate $471
Revenue $74,574

Punta Carretas, Municipio Ch

349 active listings
Occupancy 72%
Daily Rate $68
Revenue $17,908

Buenos Aires, San Carlos

328 active listings
Occupancy 45%
Daily Rate $203
Revenue $33,270

La Barra, San Carlos

315 active listings
Occupancy 52%
Daily Rate $450
Revenue $84,659

La Pedrera, La Paloma

257 active listings
Occupancy 45%
Daily Rate $150
Revenue $24,844

Villa Serrana, Lavalleja

249 active listings
Occupancy 41%
Daily Rate $105
Revenue $15,529

Punta Negra, Piriápolis

243 active listings
Occupancy 41%
Daily Rate $98
Revenue $14,553

Punta Colorada, Piriápolis

235 active listings
Occupancy 43%
Daily Rate $140
Revenue $21,838

San Rafael El Placer, Punta Del Este

220 active listings
Occupancy 51%
Daily Rate $475
Revenue $87,845

Ciudad De La Costa, Canelones

215 active listings
Occupancy 58%
Daily Rate $89
Revenue $18,679

Ciudad Vieja, Municipio B

202 active listings
Occupancy 66%
Daily Rate $59
Revenue $14,307

Cordon, Municipio B

198 active listings
Occupancy 69%
Daily Rate $55
Revenue $13,804

Highest Revenue per Listing

Markets where the average listing earns the most per year. Revenue is not profit: check purchase prices and local rules before investing.

La Barra, San Carlos

315 active listings
Occupancy 52%
Daily Rate $450
Revenue $84,659

San Rafael El Placer, Punta Del Este

220 active listings
Occupancy 51%
Daily Rate $475
Revenue $87,845

José Ignacio, Aiguá

353 active listings
Occupancy 43%
Daily Rate $471
Revenue $74,574

Punta Ballena, Maldonado

728 active listings
Occupancy 45%
Daily Rate $205
Revenue $33,389

Pinares Las Delicias, Maldonado

843 active listings
Occupancy 52%
Daily Rate $214
Revenue $40,628

Punta Del Este, Maldonado

4,131 active listings
Occupancy 53%
Daily Rate $193
Revenue $37,189

El Tesoro, San Carlos

190 active listings
Occupancy 46%
Daily Rate $215
Revenue $35,878

Punta Carretas, Municipio Ch

349 active listings
Occupancy 72%
Daily Rate $68
Revenue $17,908

Pocitos, Municipio Ch

557 active listings
Occupancy 72%
Daily Rate $65
Revenue $17,127

Buenos Aires, San Carlos

328 active listings
Occupancy 45%
Daily Rate $203
Revenue $33,270

Villa Serrana, Lavalleja

249 active listings
Occupancy 41%
Daily Rate $105
Revenue $15,529

Punta Colorada, Piriápolis

235 active listings
Occupancy 43%
Daily Rate $140
Revenue $21,838

Colonia Del Sacramento, Colonia

405 active listings
Occupancy 41%
Daily Rate $91
Revenue $13,454

Ciudad Vieja, Municipio B

202 active listings
Occupancy 66%
Daily Rate $59
Revenue $14,307

La Pedrera, La Paloma

257 active listings
Occupancy 45%
Daily Rate $150
Revenue $24,844

Ciudad De La Costa, Canelones

215 active listings
Occupancy 58%
Daily Rate $89
Revenue $18,679

Cordon, Municipio B

198 active listings
Occupancy 69%
Daily Rate $55
Revenue $13,804

La Paloma, Rocha

669 active listings
Occupancy 48%
Daily Rate $104
Revenue $18,286

Piriápolis, Maldonado

622 active listings
Occupancy 47%
Daily Rate $108
Revenue $18,430

Punta Del Diablo, Rocha

1,096 active listings
Occupancy 43%
Daily Rate $95
Revenue $14,871

Highest Occupancy Markets

Markets where listings are booked for the highest share of available nights.

Pocitos, Municipio Ch

557 active listings
Occupancy 72%
Daily Rate $65
Revenue $17,127

Punta Carretas, Municipio Ch

349 active listings
Occupancy 72%
Daily Rate $68
Revenue $17,908

Cordon, Municipio B

198 active listings
Occupancy 69%
Daily Rate $55
Revenue $13,804

Ciudad Vieja, Municipio B

202 active listings
Occupancy 66%
Daily Rate $59
Revenue $14,307

Ciudad De La Costa, Canelones

215 active listings
Occupancy 58%
Daily Rate $89
Revenue $18,679

Punta Del Este, Maldonado

4,131 active listings
Occupancy 53%
Daily Rate $193
Revenue $37,189

Pinares Las Delicias, Maldonado

843 active listings
Occupancy 52%
Daily Rate $214
Revenue $40,628

La Barra, San Carlos

315 active listings
Occupancy 52%
Daily Rate $450
Revenue $84,659

San Rafael El Placer, Punta Del Este

220 active listings
Occupancy 51%
Daily Rate $475
Revenue $87,845

La Paloma, Rocha

669 active listings
Occupancy 48%
Daily Rate $104
Revenue $18,286

Piriápolis, Maldonado

622 active listings
Occupancy 47%
Daily Rate $108
Revenue $18,430

El Tesoro, San Carlos

190 active listings
Occupancy 46%
Daily Rate $215
Revenue $35,878

La Pedrera, La Paloma

257 active listings
Occupancy 45%
Daily Rate $150
Revenue $24,844

Punta Rubia, La Paloma

198 active listings
Occupancy 45%
Daily Rate $99
Revenue $16,382

Buenos Aires, San Carlos

328 active listings
Occupancy 45%
Daily Rate $203
Revenue $33,270

Punta Ballena, Maldonado

728 active listings
Occupancy 45%
Daily Rate $205
Revenue $33,389

José Ignacio, Aiguá

353 active listings
Occupancy 43%
Daily Rate $471
Revenue $74,574

Punta Del Diablo, Rocha

1,096 active listings
Occupancy 43%
Daily Rate $95
Revenue $14,871

Punta Colorada, Piriápolis

235 active listings
Occupancy 43%
Daily Rate $140
Revenue $21,838

Punta Negra, Piriápolis

243 active listings
Occupancy 41%
Daily Rate $98
Revenue $14,553

Highest Nightly Rate Markets

Markets with the highest average daily rates, usually luxury, beach, and ski destinations.

San Rafael El Placer, Punta Del Este

220 active listings
Occupancy 51%
Daily Rate $475
Revenue $87,845

José Ignacio, Aiguá

353 active listings
Occupancy 43%
Daily Rate $471
Revenue $74,574

La Barra, San Carlos

315 active listings
Occupancy 52%
Daily Rate $450
Revenue $84,659

El Tesoro, San Carlos

190 active listings
Occupancy 46%
Daily Rate $215
Revenue $35,878

Pinares Las Delicias, Maldonado

843 active listings
Occupancy 52%
Daily Rate $214
Revenue $40,628

Punta Ballena, Maldonado

728 active listings
Occupancy 45%
Daily Rate $205
Revenue $33,389

Buenos Aires, San Carlos

328 active listings
Occupancy 45%
Daily Rate $203
Revenue $33,270

Punta Del Este, Maldonado

4,131 active listings
Occupancy 53%
Daily Rate $193
Revenue $37,189

La Pedrera, La Paloma

257 active listings
Occupancy 45%
Daily Rate $150
Revenue $24,844

Punta Colorada, Piriápolis

235 active listings
Occupancy 43%
Daily Rate $140
Revenue $21,838

Piriápolis, Maldonado

622 active listings
Occupancy 47%
Daily Rate $108
Revenue $18,430

Villa Serrana, Lavalleja

249 active listings
Occupancy 41%
Daily Rate $105
Revenue $15,529

La Paloma, Rocha

669 active listings
Occupancy 48%
Daily Rate $104
Revenue $18,286

Punta Rubia, La Paloma

198 active listings
Occupancy 45%
Daily Rate $99
Revenue $16,382

Punta Negra, Piriápolis

243 active listings
Occupancy 41%
Daily Rate $98
Revenue $14,553

Punta Del Diablo, Rocha

1,096 active listings
Occupancy 43%
Daily Rate $95
Revenue $14,871

Colonia Del Sacramento, Colonia

405 active listings
Occupancy 41%
Daily Rate $91
Revenue $13,454

Ciudad De La Costa, Canelones

215 active listings
Occupancy 58%
Daily Rate $89
Revenue $18,679

Punta Carretas, Municipio Ch

349 active listings
Occupancy 72%
Daily Rate $68
Revenue $17,908

Pocitos, Municipio Ch

557 active listings
Occupancy 72%
Daily Rate $65
Revenue $17,127

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