Airbnb Occupancy Rates by City in Uruguay
(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Uruguay has 19,964 active Airbnb listings across 19 regions. We analyze 22 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.

The largest Airbnb markets in Uruguay are Punta Del Este, Punta Del Diablo, Pinares Las Delicias, Punta Ballena, La Paloma.

Airbnb Markets in Uruguay (July 2026)

19 regions

Uruguay Airbnb Market Guide

Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Uruguay helps you identify the most profitable cities and regions based on real market data.

We track 19 different markets across Uruguay, each with its own unique supply-demand dynamics, pricing patterns, and profitability.

What Are the Best Cities for Airbnb in Uruguay?

Based on our analysis of performance data, here are the top-performing markets in Uruguay:

  • Punta Del Este: 4,369 active listings | Occupancy: 52% | Daily Rate: $195 | Annual Revenue: $36,823
  • Punta Del Diablo: 1,120 active listings | Occupancy: 42% | Daily Rate: $95 | Annual Revenue: $14,588
  • Pinares Las Delicias: 930 active listings | Occupancy: 51% | Daily Rate: $217 | Annual Revenue: $40,436
  • Punta Ballena: 685 active listings | Occupancy: 43% | Daily Rate: $207 | Annual Revenue: $32,707
  • La Paloma: 684 active listings | Occupancy: 47% | Daily Rate: $105 | Annual Revenue: $18,143

Ready to dive deeper into the data? Sign up for free to access detailed analytics, seasonal trends, and investment ROI calculators for every market in Uruguay.

Airbnb Market Performance in Uruguay

Daily Rate$143Average nightly price across Uruguay
Occupancy Rate48% Strong demand
Annual Revenue per Listing$12,299Average yearly earnings per property
Active Listings19,964Total properties in Uruguay

Largest Airbnb Markets by Listing Volume

Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure

Punta Del Este, Maldonado

4,369 active listings
Occupancy 52%
Daily Rate $195
Revenue $36,823

Punta Del Diablo, Rocha

1,120 active listings
Occupancy 42%
Daily Rate $95
Revenue $14,588

Pinares Las Delicias, Maldonado

930 active listings
Occupancy 51%
Daily Rate $217
Revenue $40,436

Punta Ballena, Maldonado

685 active listings
Occupancy 43%
Daily Rate $207
Revenue $32,707

La Paloma, Rocha

684 active listings
Occupancy 47%
Daily Rate $105
Revenue $18,143

Piriápolis, Maldonado

680 active listings
Occupancy 46%
Daily Rate $109
Revenue $18,157

Pocitos, Municipio Ch

554 active listings
Occupancy 71%
Daily Rate $64
Revenue $16,693

Colonia Del Sacramento, Colonia

417 active listings
Occupancy 40%
Daily Rate $92
Revenue $13,327

Buenos Aires, San Carlos

352 active listings
Occupancy 43%
Daily Rate $209
Revenue $33,180

Punta Carretas, Municipio Ch

351 active listings
Occupancy 70%
Daily Rate $68
Revenue $17,433

José Ignacio, Aiguá

348 active listings
Occupancy 42%
Daily Rate $468
Revenue $72,530

La Barra, San Carlos

330 active listings
Occupancy 51%
Daily Rate $456
Revenue $84,200

La Pedrera, La Paloma

283 active listings
Occupancy 45%
Daily Rate $151
Revenue $24,738

Punta Colorada, Piriápolis

261 active listings
Occupancy 42%
Daily Rate $139
Revenue $21,086

Villa Serrana, Lavalleja

245 active listings
Occupancy 40%
Daily Rate $105
Revenue $15,228

Punta Negra, Piriápolis

241 active listings
Occupancy 40%
Daily Rate $99
Revenue $14,426

San Rafael El Placer, Punta Del Este

233 active listings
Occupancy 49%
Daily Rate $485
Revenue $87,581

El Tesoro, San Carlos

216 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,578

Ciudad De La Costa, Canelones

213 active listings
Occupancy 57%
Daily Rate $90
Revenue $18,723

Ciudad Vieja, Municipio B

210 active listings
Occupancy 65%
Daily Rate $59
Revenue $14,024

Highest Revenue per Property Markets

Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities

La Barra, San Carlos

330 active listings
Occupancy 51%
Daily Rate $456
Revenue $84,200

José Ignacio, Aiguá

348 active listings
Occupancy 42%
Daily Rate $468
Revenue $72,530

San Rafael El Placer, Punta Del Este

233 active listings
Occupancy 49%
Daily Rate $485
Revenue $87,581

Punta Ballena, Maldonado

685 active listings
Occupancy 43%
Daily Rate $207
Revenue $32,707

Punta Del Este, Maldonado

4,369 active listings
Occupancy 52%
Daily Rate $195
Revenue $36,823

Pinares Las Delicias, Maldonado

930 active listings
Occupancy 51%
Daily Rate $217
Revenue $40,436

El Tesoro, San Carlos

216 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,578

Punta Carretas, Municipio Ch

351 active listings
Occupancy 70%
Daily Rate $68
Revenue $17,433

Villa Serrana, Lavalleja

245 active listings
Occupancy 40%
Daily Rate $105
Revenue $15,228

Buenos Aires, San Carlos

352 active listings
Occupancy 43%
Daily Rate $209
Revenue $33,180

Pocitos, Municipio Ch

554 active listings
Occupancy 71%
Daily Rate $64
Revenue $16,693

Punta Colorada, Piriápolis

261 active listings
Occupancy 42%
Daily Rate $139
Revenue $21,086

Colonia Del Sacramento, Colonia

417 active listings
Occupancy 40%
Daily Rate $92
Revenue $13,327

Ciudad Vieja, Municipio B

210 active listings
Occupancy 65%
Daily Rate $59
Revenue $14,024

La Pedrera, La Paloma

283 active listings
Occupancy 45%
Daily Rate $151
Revenue $24,738

Ciudad De La Costa, Canelones

213 active listings
Occupancy 57%
Daily Rate $90
Revenue $18,723

Cordon, Municipio B

189 active listings
Occupancy 67%
Daily Rate $55
Revenue $13,384

La Paloma, Rocha

684 active listings
Occupancy 47%
Daily Rate $105
Revenue $18,143

Punta Del Diablo, Rocha

1,120 active listings
Occupancy 42%
Daily Rate $95
Revenue $14,588

Piriápolis, Maldonado

680 active listings
Occupancy 46%
Daily Rate $109
Revenue $18,157

Highest Booking Rate Markets

Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year

Pocitos, Municipio Ch

554 active listings
Occupancy 71%
Daily Rate $64
Revenue $16,693

Punta Carretas, Municipio Ch

351 active listings
Occupancy 70%
Daily Rate $68
Revenue $17,433

Cordon, Municipio B

189 active listings
Occupancy 67%
Daily Rate $55
Revenue $13,384

Ciudad Vieja, Municipio B

210 active listings
Occupancy 65%
Daily Rate $59
Revenue $14,024

Ciudad De La Costa, Canelones

213 active listings
Occupancy 57%
Daily Rate $90
Revenue $18,723

Punta Del Este, Maldonado

4,369 active listings
Occupancy 52%
Daily Rate $195
Revenue $36,823

Pinares Las Delicias, Maldonado

930 active listings
Occupancy 51%
Daily Rate $217
Revenue $40,436

La Barra, San Carlos

330 active listings
Occupancy 51%
Daily Rate $456
Revenue $84,200

San Rafael El Placer, Punta Del Este

233 active listings
Occupancy 49%
Daily Rate $485
Revenue $87,581

La Paloma, Rocha

684 active listings
Occupancy 47%
Daily Rate $105
Revenue $18,143

Piriápolis, Maldonado

680 active listings
Occupancy 46%
Daily Rate $109
Revenue $18,157

La Pedrera, La Paloma

283 active listings
Occupancy 45%
Daily Rate $151
Revenue $24,738

El Tesoro, San Carlos

216 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,578

Buenos Aires, San Carlos

352 active listings
Occupancy 43%
Daily Rate $209
Revenue $33,180

Punta Ballena, Maldonado

685 active listings
Occupancy 43%
Daily Rate $207
Revenue $32,707

Punta Rubia, La Paloma

209 active listings
Occupancy 43%
Daily Rate $99
Revenue $15,547

José Ignacio, Aiguá

348 active listings
Occupancy 42%
Daily Rate $468
Revenue $72,530

Punta Del Diablo, Rocha

1,120 active listings
Occupancy 42%
Daily Rate $95
Revenue $14,588

Punta Colorada, Piriápolis

261 active listings
Occupancy 42%
Daily Rate $139
Revenue $21,086

Punta Negra, Piriápolis

241 active listings
Occupancy 40%
Daily Rate $99
Revenue $14,426

Luxury & Premium Rate Markets

High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations

San Rafael El Placer, Punta Del Este

233 active listings
Occupancy 49%
Daily Rate $485
Revenue $87,581

José Ignacio, Aiguá

348 active listings
Occupancy 42%
Daily Rate $468
Revenue $72,530

La Barra, San Carlos

330 active listings
Occupancy 51%
Daily Rate $456
Revenue $84,200

Pinares Las Delicias, Maldonado

930 active listings
Occupancy 51%
Daily Rate $217
Revenue $40,436

El Tesoro, San Carlos

216 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,578

Buenos Aires, San Carlos

352 active listings
Occupancy 43%
Daily Rate $209
Revenue $33,180

Punta Ballena, Maldonado

685 active listings
Occupancy 43%
Daily Rate $207
Revenue $32,707

Punta Del Este, Maldonado

4,369 active listings
Occupancy 52%
Daily Rate $195
Revenue $36,823

La Pedrera, La Paloma

283 active listings
Occupancy 45%
Daily Rate $151
Revenue $24,738

Punta Colorada, Piriápolis

261 active listings
Occupancy 42%
Daily Rate $139
Revenue $21,086

Piriápolis, Maldonado

680 active listings
Occupancy 46%
Daily Rate $109
Revenue $18,157

La Paloma, Rocha

684 active listings
Occupancy 47%
Daily Rate $105
Revenue $18,143

Villa Serrana, Lavalleja

245 active listings
Occupancy 40%
Daily Rate $105
Revenue $15,228

Punta Rubia, La Paloma

209 active listings
Occupancy 43%
Daily Rate $99
Revenue $15,547

Punta Negra, Piriápolis

241 active listings
Occupancy 40%
Daily Rate $99
Revenue $14,426

Punta Del Diablo, Rocha

1,120 active listings
Occupancy 42%
Daily Rate $95
Revenue $14,588

Colonia Del Sacramento, Colonia

417 active listings
Occupancy 40%
Daily Rate $92
Revenue $13,327

Ciudad De La Costa, Canelones

213 active listings
Occupancy 57%
Daily Rate $90
Revenue $18,723

Punta Carretas, Municipio Ch

351 active listings
Occupancy 70%
Daily Rate $68
Revenue $17,433

Pocitos, Municipio Ch

554 active listings
Occupancy 71%
Daily Rate $64
Revenue $16,693

Explore Detailed Market Data for Uruguay

Get full access to market analytics, revenue trends, and property performance data for all cities in Uruguay.

Start Free Analysis
Market Intelligence Dashboard