Airbnb Occupancy Rates by City in Uruguay
(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Uruguay has 22,949 active Airbnb listings across 19 regions. We analyze 22 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.

The largest Airbnb markets in Uruguay are Punta Del Este, Punta Del Diablo, Pinares Las Delicias, La Paloma, Piriápolis.

Airbnb Markets in Uruguay (March 2026)

19 regions

Uruguay Airbnb Market Guide

Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Uruguay helps you identify the most profitable cities and regions based on real market data.

We track 19 different markets across Uruguay, each with its own unique supply-demand dynamics, pricing patterns, and profitability.

What Are the Best Cities for Airbnb in Uruguay?

Based on our analysis of performance data, here are the top-performing markets in Uruguay:

  • Punta Del Este: 5,210 active listings | Occupancy: 51% | Daily Rate: $197 | Annual Revenue: $36,714
  • Punta Del Diablo: 1,400 active listings | Occupancy: 42% | Daily Rate: $96 | Annual Revenue: $14,791
  • Pinares Las Delicias: 1,181 active listings | Occupancy: 51% | Daily Rate: $216 | Annual Revenue: $39,888
  • La Paloma: 896 active listings | Occupancy: 47% | Daily Rate: $106 | Annual Revenue: $18,292
  • Piriápolis: 816 active listings | Occupancy: 46% | Daily Rate: $110 | Annual Revenue: $18,379

Ready to dive deeper into the data? Sign up for free to access detailed analytics, seasonal trends, and investment ROI calculators for every market in Uruguay.

Airbnb Market Performance in Uruguay

Daily Rate$145Average nightly price across Uruguay
Occupancy Rate48% Strong demand
Annual Revenue per Listing$11,940Average yearly earnings per property
Active Listings22,949Total properties in Uruguay

Largest Airbnb Markets by Listing Volume

Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure

Punta Del Este, Maldonado

5,210 active listings
Occupancy 51%
Daily Rate $197
Revenue $36,714

Punta Del Diablo, Rocha

1,400 active listings
Occupancy 42%
Daily Rate $96
Revenue $14,791

Pinares Las Delicias, Maldonado

1,181 active listings
Occupancy 51%
Daily Rate $216
Revenue $39,888

La Paloma, Rocha

896 active listings
Occupancy 47%
Daily Rate $106
Revenue $18,292

Piriápolis, Maldonado

816 active listings
Occupancy 46%
Daily Rate $110
Revenue $18,379

Punta Ballena, Maldonado

811 active listings
Occupancy 44%
Daily Rate $210
Revenue $33,448

Pocitos, Montevideo

563 active listings
Occupancy 70%
Daily Rate $63
Revenue $16,041

Buenos Aires, Maldonado

447 active listings
Occupancy 43%
Daily Rate $214
Revenue $33,861

Colonia Del Sacramento, Colonia

422 active listings
Occupancy 41%
Daily Rate $91
Revenue $13,511

José Ignacio, Maldonado

405 active listings
Occupancy 43%
Daily Rate $470
Revenue $73,125

La Barra, Maldonado

391 active listings
Occupancy 51%
Daily Rate $453
Revenue $84,692

Punta Carretas, Montevideo

346 active listings
Occupancy 67%
Daily Rate $69
Revenue $16,938

La Pedrera, Rocha

337 active listings
Occupancy 44%
Daily Rate $154
Revenue $24,753

El Tesoro, Maldonado

310 active listings
Occupancy 44%
Daily Rate $213
Revenue $33,838

Punta Colorada, Maldonado

286 active listings
Occupancy 43%
Daily Rate $138
Revenue $21,700

Punta Negra, Maldonado

284 active listings
Occupancy 40%
Daily Rate $99
Revenue $14,563

San Rafael El Placer, Maldonado

267 active listings
Occupancy 49%
Daily Rate $480
Revenue $86,693

Punta Rubia, Rocha

262 active listings
Occupancy 42%
Daily Rate $101
Revenue $15,378

Ciudad De La Costa, Canelones

222 active listings
Occupancy 55%
Daily Rate $90
Revenue $18,225

Villa Serrana, Lavalleja

217 active listings
Occupancy 39%
Daily Rate $103
Revenue $14,732

Highest Revenue per Property Markets

Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities

La Barra, Maldonado

391 active listings
Occupancy 51%
Daily Rate $453
Revenue $84,692

José Ignacio, Maldonado

405 active listings
Occupancy 43%
Daily Rate $470
Revenue $73,125

San Rafael El Placer, Maldonado

267 active listings
Occupancy 49%
Daily Rate $480
Revenue $86,693

Punta Ballena, Maldonado

811 active listings
Occupancy 44%
Daily Rate $210
Revenue $33,448

Punta Del Este, Maldonado

5,210 active listings
Occupancy 51%
Daily Rate $197
Revenue $36,714

Pinares Las Delicias, Maldonado

1,181 active listings
Occupancy 51%
Daily Rate $216
Revenue $39,888

Villa Serrana, Lavalleja

217 active listings
Occupancy 39%
Daily Rate $103
Revenue $14,732

Punta Carretas, Montevideo

346 active listings
Occupancy 67%
Daily Rate $69
Revenue $16,938

Pocitos, Montevideo

563 active listings
Occupancy 70%
Daily Rate $63
Revenue $16,041

Punta Colorada, Maldonado

286 active listings
Occupancy 43%
Daily Rate $138
Revenue $21,700

Colonia Del Sacramento, Colonia

422 active listings
Occupancy 41%
Daily Rate $91
Revenue $13,511

El Tesoro, Maldonado

310 active listings
Occupancy 44%
Daily Rate $213
Revenue $33,838

Buenos Aires, Maldonado

447 active listings
Occupancy 43%
Daily Rate $214
Revenue $33,861

Ciudad Vieja, Montevideo

216 active listings
Occupancy 63%
Daily Rate $58
Revenue $13,348

La Pedrera, Rocha

337 active listings
Occupancy 44%
Daily Rate $154
Revenue $24,753

Cordon, Montevideo

204 active listings
Occupancy 66%
Daily Rate $54
Revenue $12,935

Ciudad De La Costa, Canelones

222 active listings
Occupancy 55%
Daily Rate $90
Revenue $18,225

Punta Del Diablo, Rocha

1,400 active listings
Occupancy 42%
Daily Rate $96
Revenue $14,791

La Paloma, Rocha

896 active listings
Occupancy 47%
Daily Rate $106
Revenue $18,292

Piriápolis, Maldonado

816 active listings
Occupancy 46%
Daily Rate $110
Revenue $18,379

Highest Booking Rate Markets

Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year

Pocitos, Montevideo

563 active listings
Occupancy 70%
Daily Rate $63
Revenue $16,041

Punta Carretas, Montevideo

346 active listings
Occupancy 67%
Daily Rate $69
Revenue $16,938

Cordon, Montevideo

204 active listings
Occupancy 66%
Daily Rate $54
Revenue $12,935

Ciudad Vieja, Montevideo

216 active listings
Occupancy 63%
Daily Rate $58
Revenue $13,348

Ciudad De La Costa, Canelones

222 active listings
Occupancy 55%
Daily Rate $90
Revenue $18,225

La Barra, Maldonado

391 active listings
Occupancy 51%
Daily Rate $453
Revenue $84,692

Punta Del Este, Maldonado

5,210 active listings
Occupancy 51%
Daily Rate $197
Revenue $36,714

Pinares Las Delicias, Maldonado

1,181 active listings
Occupancy 51%
Daily Rate $216
Revenue $39,888

San Rafael El Placer, Maldonado

267 active listings
Occupancy 49%
Daily Rate $480
Revenue $86,693

La Paloma, Rocha

896 active listings
Occupancy 47%
Daily Rate $106
Revenue $18,292

Piriápolis, Maldonado

816 active listings
Occupancy 46%
Daily Rate $110
Revenue $18,379

La Pedrera, Rocha

337 active listings
Occupancy 44%
Daily Rate $154
Revenue $24,753

Punta Ballena, Maldonado

811 active listings
Occupancy 44%
Daily Rate $210
Revenue $33,448

El Tesoro, Maldonado

310 active listings
Occupancy 44%
Daily Rate $213
Revenue $33,838

Buenos Aires, Maldonado

447 active listings
Occupancy 43%
Daily Rate $214
Revenue $33,861

Punta Colorada, Maldonado

286 active listings
Occupancy 43%
Daily Rate $138
Revenue $21,700

José Ignacio, Maldonado

405 active listings
Occupancy 43%
Daily Rate $470
Revenue $73,125

Punta Del Diablo, Rocha

1,400 active listings
Occupancy 42%
Daily Rate $96
Revenue $14,791

Punta Rubia, Rocha

262 active listings
Occupancy 42%
Daily Rate $101
Revenue $15,378

Colonia Del Sacramento, Colonia

422 active listings
Occupancy 41%
Daily Rate $91
Revenue $13,511

Luxury & Premium Rate Markets

High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations

San Rafael El Placer, Maldonado

267 active listings
Occupancy 49%
Daily Rate $480
Revenue $86,693

José Ignacio, Maldonado

405 active listings
Occupancy 43%
Daily Rate $470
Revenue $73,125

La Barra, Maldonado

391 active listings
Occupancy 51%
Daily Rate $453
Revenue $84,692

Pinares Las Delicias, Maldonado

1,181 active listings
Occupancy 51%
Daily Rate $216
Revenue $39,888

Buenos Aires, Maldonado

447 active listings
Occupancy 43%
Daily Rate $214
Revenue $33,861

El Tesoro, Maldonado

310 active listings
Occupancy 44%
Daily Rate $213
Revenue $33,838

Punta Ballena, Maldonado

811 active listings
Occupancy 44%
Daily Rate $210
Revenue $33,448

Punta Del Este, Maldonado

5,210 active listings
Occupancy 51%
Daily Rate $197
Revenue $36,714

La Pedrera, Rocha

337 active listings
Occupancy 44%
Daily Rate $154
Revenue $24,753

Punta Colorada, Maldonado

286 active listings
Occupancy 43%
Daily Rate $138
Revenue $21,700

Piriápolis, Maldonado

816 active listings
Occupancy 46%
Daily Rate $110
Revenue $18,379

La Paloma, Rocha

896 active listings
Occupancy 47%
Daily Rate $106
Revenue $18,292

Villa Serrana, Lavalleja

217 active listings
Occupancy 39%
Daily Rate $103
Revenue $14,732

Punta Rubia, Rocha

262 active listings
Occupancy 42%
Daily Rate $101
Revenue $15,378

Punta Negra, Maldonado

284 active listings
Occupancy 40%
Daily Rate $99
Revenue $14,563

Punta Del Diablo, Rocha

1,400 active listings
Occupancy 42%
Daily Rate $96
Revenue $14,791

Colonia Del Sacramento, Colonia

422 active listings
Occupancy 41%
Daily Rate $91
Revenue $13,511

Ciudad De La Costa, Canelones

222 active listings
Occupancy 55%
Daily Rate $90
Revenue $18,225

Punta Carretas, Montevideo

346 active listings
Occupancy 67%
Daily Rate $69
Revenue $16,938

Pocitos, Montevideo

563 active listings
Occupancy 70%
Daily Rate $63
Revenue $16,041

Explore Detailed Market Data for Uruguay

Get full access to market analytics, revenue trends, and property performance data for all cities in Uruguay.

Start Free Analysis
Market Intelligence Dashboard
`