Airbnb Occupancy Rates in Uruguay Occupancy and revenue by city (October 2026)
The Airbnb occupancy rate in Uruguay is 49%, with an average daily rate of $140 and $26,785 in annual revenue per listing, across 19,350 active listings.
How many active Airbnb listings are in Uruguay?
There are 19,350 active Airbnb listings in Uruguay, across 19 regions tracked by GuestFavorites.
What is the most profitable Airbnb location in Uruguay?
By annual revenue per listing, La Barra leads the markets we track in Uruguay at $84,659 per property per year.
How is the Uruguay Airbnb market data calculated?
GuestFavorites tracks Uruguay Airbnb listings over the last 12 months (October 2025 - September 2026, 19 regions). Occupancy is the share of available nights that were booked, and country averages give more weight to markets with more listings. City-by-city figures are below.
The largest Airbnb markets in Uruguay are Punta Del Este, Punta Del Diablo, Pinares Las Delicias, Punta Ballena, La Paloma.
Airbnb Markets in Uruguay (October 2026)
Uruguay Airbnb Market Guide
Where you buy matters more than any other Airbnb decision. This guide uses GuestFavorites data to compare occupancy, nightly rates, and revenue across Uruguay.
We track 19 regions in Uruguay. Demand, pricing, and revenue vary a lot between them, so compare markets before you invest.
Which Cities Have the Most Airbnb Listings in Uruguay?
These are the largest Airbnb markets in Uruguay by number of active listings:
- Punta Del Este: 4,131 active listings | Occupancy: 53% | Daily Rate: $193 | Annual Revenue: $37,189
- Punta Del Diablo: 1,096 active listings | Occupancy: 43% | Daily Rate: $95 | Annual Revenue: $14,871
- Pinares Las Delicias: 843 active listings | Occupancy: 52% | Daily Rate: $214 | Annual Revenue: $40,628
- Punta Ballena: 728 active listings | Occupancy: 45% | Daily Rate: $205 | Annual Revenue: $33,389
- La Paloma: 669 active listings | Occupancy: 48% | Daily Rate: $104 | Annual Revenue: $18,286
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Airbnb Market Performance in Uruguay
Largest Airbnb Markets by Listings
Markets with the most active Airbnb listings. Large supply usually means established demand, but also more competition.
Punta Del Este, Maldonado
Punta Del Diablo, Rocha
Pinares Las Delicias, Maldonado
Punta Ballena, Maldonado
La Paloma, Rocha
Piriápolis, Maldonado
Pocitos, Municipio Ch
Colonia Del Sacramento, Colonia
José Ignacio, Aiguá
Punta Carretas, Municipio Ch
Buenos Aires, San Carlos
La Barra, San Carlos
La Pedrera, La Paloma
Villa Serrana, Lavalleja
Punta Negra, Piriápolis
Punta Colorada, Piriápolis
San Rafael El Placer, Punta Del Este
Ciudad De La Costa, Canelones
Ciudad Vieja, Municipio B
Cordon, Municipio B
Highest Revenue per Listing
Markets where the average listing earns the most per year. Revenue is not profit: check purchase prices and local rules before investing.
La Barra, San Carlos
San Rafael El Placer, Punta Del Este
José Ignacio, Aiguá
Punta Ballena, Maldonado
Pinares Las Delicias, Maldonado
Punta Del Este, Maldonado
El Tesoro, San Carlos
Punta Carretas, Municipio Ch
Pocitos, Municipio Ch
Buenos Aires, San Carlos
Villa Serrana, Lavalleja
Punta Colorada, Piriápolis
Colonia Del Sacramento, Colonia
Ciudad Vieja, Municipio B
La Pedrera, La Paloma
Ciudad De La Costa, Canelones
Cordon, Municipio B
La Paloma, Rocha
Piriápolis, Maldonado
Punta Del Diablo, Rocha
Highest Occupancy Markets
Markets where listings are booked for the highest share of available nights.
Pocitos, Municipio Ch
Punta Carretas, Municipio Ch
Cordon, Municipio B
Ciudad Vieja, Municipio B
Ciudad De La Costa, Canelones
Punta Del Este, Maldonado
Pinares Las Delicias, Maldonado
La Barra, San Carlos
San Rafael El Placer, Punta Del Este
La Paloma, Rocha
Piriápolis, Maldonado
El Tesoro, San Carlos
La Pedrera, La Paloma
Punta Rubia, La Paloma
Buenos Aires, San Carlos
Punta Ballena, Maldonado
José Ignacio, Aiguá
Punta Del Diablo, Rocha
Punta Colorada, Piriápolis
Punta Negra, Piriápolis
Highest Nightly Rate Markets
Markets with the highest average daily rates, usually luxury, beach, and ski destinations.
San Rafael El Placer, Punta Del Este
José Ignacio, Aiguá
La Barra, San Carlos
El Tesoro, San Carlos
Pinares Las Delicias, Maldonado
Punta Ballena, Maldonado
Buenos Aires, San Carlos
Punta Del Este, Maldonado
La Pedrera, La Paloma
Punta Colorada, Piriápolis
Piriápolis, Maldonado
Villa Serrana, Lavalleja
La Paloma, Rocha
Punta Rubia, La Paloma
Punta Negra, Piriápolis
Punta Del Diablo, Rocha
Colonia Del Sacramento, Colonia
Ciudad De La Costa, Canelones
Punta Carretas, Municipio Ch
Pocitos, Municipio Ch
Other countries in South America
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