Airbnb Occupancy Rates by City in Uruguay
(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Uruguay has 19,338 active Airbnb listings across 19 regions. We analyze 22 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.

The largest Airbnb markets in Uruguay are Punta Del Este, Punta Del Diablo, Pinares Las Delicias, Punta Ballena, La Paloma.

Airbnb Markets in Uruguay (September 2026)

19 regions

Uruguay Airbnb Market Guide

Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Uruguay helps you identify the most profitable cities and regions based on real market data.

We track 19 different markets across Uruguay, each with its own unique supply-demand dynamics, pricing patterns, and profitability.

What Are the Best Cities for Airbnb in Uruguay?

Based on our analysis of performance data, here are the top-performing markets in Uruguay:

  • Punta Del Este: 4,111 active listings | Occupancy: 53% | Daily Rate: $194 | Annual Revenue: $37,394
  • Punta Del Diablo: 1,071 active listings | Occupancy: 43% | Daily Rate: $95 | Annual Revenue: $14,913
  • Pinares Las Delicias: 854 active listings | Occupancy: 52% | Daily Rate: $214 | Annual Revenue: $40,613
  • Punta Ballena: 722 active listings | Occupancy: 45% | Daily Rate: $206 | Annual Revenue: $33,551
  • La Paloma: 665 active listings | Occupancy: 48% | Daily Rate: $104 | Annual Revenue: $18,291

Ready to dive deeper into the data? Sign up for free to access detailed analytics, seasonal trends, and investment ROI calculators for every market in Uruguay.

Airbnb Market Performance in Uruguay

Daily Rate$140Average nightly price across Uruguay
Occupancy Rate49% Strong demand
Annual Revenue per Listing$12,444Average yearly earnings per property
Active Listings19,338Total properties in Uruguay

Largest Airbnb Markets by Listing Volume

Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure

Punta Del Este, Maldonado

4,111 active listings
Occupancy 53%
Daily Rate $194
Revenue $37,394

Punta Del Diablo, Rocha

1,071 active listings
Occupancy 43%
Daily Rate $95
Revenue $14,913

Pinares Las Delicias, Maldonado

854 active listings
Occupancy 52%
Daily Rate $214
Revenue $40,613

Punta Ballena, Maldonado

722 active listings
Occupancy 45%
Daily Rate $206
Revenue $33,551

La Paloma, Rocha

665 active listings
Occupancy 48%
Daily Rate $104
Revenue $18,291

Piriápolis, Maldonado

645 active listings
Occupancy 47%
Daily Rate $108
Revenue $18,384

Pocitos, Municipio Ch

585 active listings
Occupancy 72%
Daily Rate $64
Revenue $16,813

Colonia Del Sacramento, Colonia

408 active listings
Occupancy 40%
Daily Rate $91
Revenue $13,348

Punta Carretas, Municipio Ch

355 active listings
Occupancy 72%
Daily Rate $67
Revenue $17,549

José Ignacio, Aiguá

342 active listings
Occupancy 44%
Daily Rate $466
Revenue $74,116

La Barra, San Carlos

326 active listings
Occupancy 52%
Daily Rate $451
Revenue $84,870

Buenos Aires, San Carlos

317 active listings
Occupancy 45%
Daily Rate $203
Revenue $33,337

La Pedrera, La Paloma

253 active listings
Occupancy 46%
Daily Rate $151
Revenue $25,292

Villa Serrana, Lavalleja

244 active listings
Occupancy 41%
Daily Rate $106
Revenue $15,677

Punta Colorada, Piriápolis

242 active listings
Occupancy 43%
Daily Rate $140
Revenue $21,965

Punta Negra, Piriápolis

241 active listings
Occupancy 41%
Daily Rate $99
Revenue $14,749

Ciudad Vieja, Municipio B

221 active listings
Occupancy 66%
Daily Rate $59
Revenue $14,272

San Rafael El Placer, Punta Del Este

217 active listings
Occupancy 51%
Daily Rate $477
Revenue $88,105

Ciudad De La Costa, Canelones

206 active listings
Occupancy 58%
Daily Rate $89
Revenue $18,679

El Tesoro, San Carlos

201 active listings
Occupancy 45%
Daily Rate $215
Revenue $35,674

Highest Revenue per Property Markets

Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities

La Barra, San Carlos

326 active listings
Occupancy 52%
Daily Rate $451
Revenue $84,870

San Rafael El Placer, Punta Del Este

217 active listings
Occupancy 51%
Daily Rate $477
Revenue $88,105

José Ignacio, Aiguá

342 active listings
Occupancy 44%
Daily Rate $466
Revenue $74,116

Punta Ballena, Maldonado

722 active listings
Occupancy 45%
Daily Rate $206
Revenue $33,551

Pinares Las Delicias, Maldonado

854 active listings
Occupancy 52%
Daily Rate $214
Revenue $40,613

Punta Del Este, Maldonado

4,111 active listings
Occupancy 53%
Daily Rate $194
Revenue $37,394

El Tesoro, San Carlos

201 active listings
Occupancy 45%
Daily Rate $215
Revenue $35,674

Punta Carretas, Municipio Ch

355 active listings
Occupancy 72%
Daily Rate $67
Revenue $17,549

Buenos Aires, San Carlos

317 active listings
Occupancy 45%
Daily Rate $203
Revenue $33,337

Villa Serrana, Lavalleja

244 active listings
Occupancy 41%
Daily Rate $106
Revenue $15,677

Pocitos, Municipio Ch

585 active listings
Occupancy 72%
Daily Rate $64
Revenue $16,813

Punta Colorada, Piriápolis

242 active listings
Occupancy 43%
Daily Rate $140
Revenue $21,965

La Pedrera, La Paloma

253 active listings
Occupancy 46%
Daily Rate $151
Revenue $25,292

Colonia Del Sacramento, Colonia

408 active listings
Occupancy 40%
Daily Rate $91
Revenue $13,348

Ciudad Vieja, Municipio B

221 active listings
Occupancy 66%
Daily Rate $59
Revenue $14,272

Ciudad De La Costa, Canelones

206 active listings
Occupancy 58%
Daily Rate $89
Revenue $18,679

Cordon, Municipio B

201 active listings
Occupancy 68%
Daily Rate $54
Revenue $13,472

La Paloma, Rocha

665 active listings
Occupancy 48%
Daily Rate $104
Revenue $18,291

Punta Del Diablo, Rocha

1,071 active listings
Occupancy 43%
Daily Rate $95
Revenue $14,913

Piriápolis, Maldonado

645 active listings
Occupancy 47%
Daily Rate $108
Revenue $18,384

Highest Booking Rate Markets

Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year

Pocitos, Municipio Ch

585 active listings
Occupancy 72%
Daily Rate $64
Revenue $16,813

Punta Carretas, Municipio Ch

355 active listings
Occupancy 72%
Daily Rate $67
Revenue $17,549

Cordon, Municipio B

201 active listings
Occupancy 68%
Daily Rate $54
Revenue $13,472

Ciudad Vieja, Municipio B

221 active listings
Occupancy 66%
Daily Rate $59
Revenue $14,272

Ciudad De La Costa, Canelones

206 active listings
Occupancy 58%
Daily Rate $89
Revenue $18,679

Punta Del Este, Maldonado

4,111 active listings
Occupancy 53%
Daily Rate $194
Revenue $37,394

Pinares Las Delicias, Maldonado

854 active listings
Occupancy 52%
Daily Rate $214
Revenue $40,613

La Barra, San Carlos

326 active listings
Occupancy 52%
Daily Rate $451
Revenue $84,870

San Rafael El Placer, Punta Del Este

217 active listings
Occupancy 51%
Daily Rate $477
Revenue $88,105

La Paloma, Rocha

665 active listings
Occupancy 48%
Daily Rate $104
Revenue $18,291

Piriápolis, Maldonado

645 active listings
Occupancy 47%
Daily Rate $108
Revenue $18,384

La Pedrera, La Paloma

253 active listings
Occupancy 46%
Daily Rate $151
Revenue $25,292

El Tesoro, San Carlos

201 active listings
Occupancy 45%
Daily Rate $215
Revenue $35,674

Punta Rubia, La Paloma

197 active listings
Occupancy 45%
Daily Rate $99
Revenue $16,343

Buenos Aires, San Carlos

317 active listings
Occupancy 45%
Daily Rate $203
Revenue $33,337

Punta Ballena, Maldonado

722 active listings
Occupancy 45%
Daily Rate $206
Revenue $33,551

José Ignacio, Aiguá

342 active listings
Occupancy 44%
Daily Rate $466
Revenue $74,116

Punta Del Diablo, Rocha

1,071 active listings
Occupancy 43%
Daily Rate $95
Revenue $14,913

Punta Colorada, Piriápolis

242 active listings
Occupancy 43%
Daily Rate $140
Revenue $21,965

Punta Negra, Piriápolis

241 active listings
Occupancy 41%
Daily Rate $99
Revenue $14,749

Luxury & Premium Rate Markets

High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations

San Rafael El Placer, Punta Del Este

217 active listings
Occupancy 51%
Daily Rate $477
Revenue $88,105

José Ignacio, Aiguá

342 active listings
Occupancy 44%
Daily Rate $466
Revenue $74,116

La Barra, San Carlos

326 active listings
Occupancy 52%
Daily Rate $451
Revenue $84,870

El Tesoro, San Carlos

201 active listings
Occupancy 45%
Daily Rate $215
Revenue $35,674

Pinares Las Delicias, Maldonado

854 active listings
Occupancy 52%
Daily Rate $214
Revenue $40,613

Punta Ballena, Maldonado

722 active listings
Occupancy 45%
Daily Rate $206
Revenue $33,551

Buenos Aires, San Carlos

317 active listings
Occupancy 45%
Daily Rate $203
Revenue $33,337

Punta Del Este, Maldonado

4,111 active listings
Occupancy 53%
Daily Rate $194
Revenue $37,394

La Pedrera, La Paloma

253 active listings
Occupancy 46%
Daily Rate $151
Revenue $25,292

Punta Colorada, Piriápolis

242 active listings
Occupancy 43%
Daily Rate $140
Revenue $21,965

Piriápolis, Maldonado

645 active listings
Occupancy 47%
Daily Rate $108
Revenue $18,384

Villa Serrana, Lavalleja

244 active listings
Occupancy 41%
Daily Rate $106
Revenue $15,677

La Paloma, Rocha

665 active listings
Occupancy 48%
Daily Rate $104
Revenue $18,291

Punta Negra, Piriápolis

241 active listings
Occupancy 41%
Daily Rate $99
Revenue $14,749

Punta Rubia, La Paloma

197 active listings
Occupancy 45%
Daily Rate $99
Revenue $16,343

Punta Del Diablo, Rocha

1,071 active listings
Occupancy 43%
Daily Rate $95
Revenue $14,913

Colonia Del Sacramento, Colonia

408 active listings
Occupancy 40%
Daily Rate $91
Revenue $13,348

Ciudad De La Costa, Canelones

206 active listings
Occupancy 58%
Daily Rate $89
Revenue $18,679

Punta Carretas, Municipio Ch

355 active listings
Occupancy 72%
Daily Rate $67
Revenue $17,549

Pocitos, Municipio Ch

585 active listings
Occupancy 72%
Daily Rate $64
Revenue $16,813

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