Airbnb Occupancy Rates by City in Uruguay
(February 2026)

Source: GuestFavorites Last updated: 2026-02-02

Uruguay has 23,709 active Airbnb listings across 19 regions. We analyze 22 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.

The largest Airbnb markets in Uruguay are Punta Del Este, Punta Del Diablo, Pinares Las Delicias, La Paloma, Punta Ballena.

Airbnb Markets in Uruguay (February 2026)

19 regions

Uruguay Airbnb Market Guide

Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Uruguay helps you identify the most profitable cities and regions based on real market data.

We track 19 different markets across Uruguay, each with its own unique supply-demand dynamics, pricing patterns, and profitability.

What Are the Best Cities for Airbnb in Uruguay?

Based on our analysis of performance data, here are the top-performing markets in Uruguay:

  • Punta Del Este: 5,479 active listings | Occupancy: 49% | Daily Rate: $180 | Annual Revenue: $32,299
  • Punta Del Diablo: 1,378 active listings | Occupancy: 39% | Daily Rate: $91 | Annual Revenue: $13,032
  • Pinares Las Delicias: 1,219 active listings | Occupancy: 48% | Daily Rate: $195 | Annual Revenue: $34,365
  • La Paloma: 886 active listings | Occupancy: 43% | Daily Rate: $98 | Annual Revenue: $15,546
  • Punta Ballena: 866 active listings | Occupancy: 43% | Daily Rate: $194 | Annual Revenue: $30,375

Ready to dive deeper into the data? Sign up for free to access detailed analytics, seasonal trends, and investment ROI calculators for every market in Uruguay.

Airbnb Market Performance in Uruguay

Daily Rate $136 Average nightly price across Uruguay
Occupancy Rate 46% Strong demand
Annual Revenue per Listing $10,969 Average yearly earnings per property
Active Listings 23,709 Total properties in Uruguay

Largest Airbnb Markets by Listing Volume

Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure

Punta Del Este, Maldonado

5,479 active listings
Occupancy 49%
Daily Rate $180
Revenue $32,299

Punta Del Diablo, Rocha

1,378 active listings
Occupancy 39%
Daily Rate $91
Revenue $13,032

Pinares Las Delicias, Maldonado

1,219 active listings
Occupancy 48%
Daily Rate $195
Revenue $34,365

La Paloma, Rocha

886 active listings
Occupancy 43%
Daily Rate $98
Revenue $15,546

Punta Ballena, Maldonado

866 active listings
Occupancy 43%
Daily Rate $194
Revenue $30,375

Piriápolis, Maldonado

767 active listings
Occupancy 43%
Daily Rate $104
Revenue $16,247

Pocitos, Montevideo

626 active listings
Occupancy 68%
Daily Rate $62
Revenue $15,406

Buenos Aires, Maldonado

435 active listings
Occupancy 42%
Daily Rate $198
Revenue $30,010

José Ignacio, Maldonado

431 active listings
Occupancy 42%
Daily Rate $452
Revenue $69,761

La Barra, Maldonado

419 active listings
Occupancy 51%
Daily Rate $418
Revenue $77,561

Colonia Del Sacramento, Colonia

415 active listings
Occupancy 39%
Daily Rate $87
Revenue $12,477

Punta Carretas, Montevideo

405 active listings
Occupancy 66%
Daily Rate $67
Revenue $16,101

La Pedrera, Rocha

352 active listings
Occupancy 40%
Daily Rate $146
Revenue $21,572

El Tesoro, Maldonado

343 active listings
Occupancy 43%
Daily Rate $193
Revenue $30,105

Punta Negra, Maldonado

291 active listings
Occupancy 37%
Daily Rate $91
Revenue $12,355

Punta Colorada, Maldonado

283 active listings
Occupancy 41%
Daily Rate $130
Revenue $19,390

San Rafael El Placer, Maldonado

278 active listings
Occupancy 51%
Daily Rate $449
Revenue $83,377

Punta Rubia, Rocha

257 active listings
Occupancy 39%
Daily Rate $95
Revenue $13,645

Ciudad De La Costa, Canelones

249 active listings
Occupancy 53%
Daily Rate $86
Revenue $16,783

Ciudad Vieja, Montevideo

239 active listings
Occupancy 62%
Daily Rate $56
Revenue $12,659

Highest Revenue per Property Markets

Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities

San Rafael El Placer, Maldonado

278 active listings
Occupancy 51%
Daily Rate $449
Revenue $83,377

La Barra, Maldonado

419 active listings
Occupancy 51%
Daily Rate $418
Revenue $77,561

José Ignacio, Maldonado

431 active listings
Occupancy 42%
Daily Rate $452
Revenue $69,761

Punta Ballena, Maldonado

866 active listings
Occupancy 43%
Daily Rate $194
Revenue $30,375

Punta Del Este, Maldonado

5,479 active listings
Occupancy 49%
Daily Rate $180
Revenue $32,299

Villa Serrana, Lavalleja

233 active listings
Occupancy 38%
Daily Rate $100
Revenue $13,716

Pinares Las Delicias, Maldonado

1,219 active listings
Occupancy 48%
Daily Rate $195
Revenue $34,365

Punta Carretas, Montevideo

405 active listings
Occupancy 66%
Daily Rate $67
Revenue $16,101

Punta Colorada, Maldonado

283 active listings
Occupancy 41%
Daily Rate $130
Revenue $19,390

Colonia Del Sacramento, Colonia

415 active listings
Occupancy 39%
Daily Rate $87
Revenue $12,477

Pocitos, Montevideo

626 active listings
Occupancy 68%
Daily Rate $62
Revenue $15,406

Ciudad Vieja, Montevideo

239 active listings
Occupancy 62%
Daily Rate $56
Revenue $12,659

Buenos Aires, Maldonado

435 active listings
Occupancy 42%
Daily Rate $198
Revenue $30,010

El Tesoro, Maldonado

343 active listings
Occupancy 43%
Daily Rate $193
Revenue $30,105

La Pedrera, Rocha

352 active listings
Occupancy 40%
Daily Rate $146
Revenue $21,572

Cordon, Montevideo

233 active listings
Occupancy 64%
Daily Rate $52
Revenue $12,180

Punta Del Diablo, Rocha

1,378 active listings
Occupancy 39%
Daily Rate $91
Revenue $13,032

Piriápolis, Maldonado

767 active listings
Occupancy 43%
Daily Rate $104
Revenue $16,247

Ciudad De La Costa, Canelones

249 active listings
Occupancy 53%
Daily Rate $86
Revenue $16,783

La Paloma, Rocha

886 active listings
Occupancy 43%
Daily Rate $98
Revenue $15,546

Highest Booking Rate Markets

Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year

Pocitos, Montevideo

626 active listings
Occupancy 68%
Daily Rate $62
Revenue $15,406

Punta Carretas, Montevideo

405 active listings
Occupancy 66%
Daily Rate $67
Revenue $16,101

Cordon, Montevideo

233 active listings
Occupancy 64%
Daily Rate $52
Revenue $12,180

Ciudad Vieja, Montevideo

239 active listings
Occupancy 62%
Daily Rate $56
Revenue $12,659

Ciudad De La Costa, Canelones

249 active listings
Occupancy 53%
Daily Rate $86
Revenue $16,783

San Rafael El Placer, Maldonado

278 active listings
Occupancy 51%
Daily Rate $449
Revenue $83,377

La Barra, Maldonado

419 active listings
Occupancy 51%
Daily Rate $418
Revenue $77,561

Punta Del Este, Maldonado

5,479 active listings
Occupancy 49%
Daily Rate $180
Revenue $32,299

Pinares Las Delicias, Maldonado

1,219 active listings
Occupancy 48%
Daily Rate $195
Revenue $34,365

La Paloma, Rocha

886 active listings
Occupancy 43%
Daily Rate $98
Revenue $15,546

Punta Ballena, Maldonado

866 active listings
Occupancy 43%
Daily Rate $194
Revenue $30,375

Piriápolis, Maldonado

767 active listings
Occupancy 43%
Daily Rate $104
Revenue $16,247

El Tesoro, Maldonado

343 active listings
Occupancy 43%
Daily Rate $193
Revenue $30,105

José Ignacio, Maldonado

431 active listings
Occupancy 42%
Daily Rate $452
Revenue $69,761

Buenos Aires, Maldonado

435 active listings
Occupancy 42%
Daily Rate $198
Revenue $30,010

Punta Colorada, Maldonado

283 active listings
Occupancy 41%
Daily Rate $130
Revenue $19,390

La Pedrera, Rocha

352 active listings
Occupancy 40%
Daily Rate $146
Revenue $21,572

Punta Rubia, Rocha

257 active listings
Occupancy 39%
Daily Rate $95
Revenue $13,645

Colonia Del Sacramento, Colonia

415 active listings
Occupancy 39%
Daily Rate $87
Revenue $12,477

Punta Del Diablo, Rocha

1,378 active listings
Occupancy 39%
Daily Rate $91
Revenue $13,032

Luxury & Premium Rate Markets

High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations

José Ignacio, Maldonado

431 active listings
Occupancy 42%
Daily Rate $452
Revenue $69,761

San Rafael El Placer, Maldonado

278 active listings
Occupancy 51%
Daily Rate $449
Revenue $83,377

La Barra, Maldonado

419 active listings
Occupancy 51%
Daily Rate $418
Revenue $77,561

Buenos Aires, Maldonado

435 active listings
Occupancy 42%
Daily Rate $198
Revenue $30,010

Pinares Las Delicias, Maldonado

1,219 active listings
Occupancy 48%
Daily Rate $195
Revenue $34,365

Punta Ballena, Maldonado

866 active listings
Occupancy 43%
Daily Rate $194
Revenue $30,375

El Tesoro, Maldonado

343 active listings
Occupancy 43%
Daily Rate $193
Revenue $30,105

Punta Del Este, Maldonado

5,479 active listings
Occupancy 49%
Daily Rate $180
Revenue $32,299

La Pedrera, Rocha

352 active listings
Occupancy 40%
Daily Rate $146
Revenue $21,572

Punta Colorada, Maldonado

283 active listings
Occupancy 41%
Daily Rate $130
Revenue $19,390

Piriápolis, Maldonado

767 active listings
Occupancy 43%
Daily Rate $104
Revenue $16,247

Villa Serrana, Lavalleja

233 active listings
Occupancy 38%
Daily Rate $100
Revenue $13,716

La Paloma, Rocha

886 active listings
Occupancy 43%
Daily Rate $98
Revenue $15,546

Punta Rubia, Rocha

257 active listings
Occupancy 39%
Daily Rate $95
Revenue $13,645

Punta Negra, Maldonado

291 active listings
Occupancy 37%
Daily Rate $91
Revenue $12,355

Punta Del Diablo, Rocha

1,378 active listings
Occupancy 39%
Daily Rate $91
Revenue $13,032

Colonia Del Sacramento, Colonia

415 active listings
Occupancy 39%
Daily Rate $87
Revenue $12,477

Ciudad De La Costa, Canelones

249 active listings
Occupancy 53%
Daily Rate $86
Revenue $16,783

Punta Carretas, Montevideo

405 active listings
Occupancy 66%
Daily Rate $67
Revenue $16,101

Pocitos, Montevideo

626 active listings
Occupancy 68%
Daily Rate $62
Revenue $15,406

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