Airbnb Occupancy Rates by City in Uruguay
(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Uruguay has 21,676 active Airbnb listings across 19 regions. We analyze 22 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.

The largest Airbnb markets in Uruguay are Punta Del Este, Punta Del Diablo, Pinares Las Delicias, La Paloma, Punta Ballena.

Airbnb Markets in Uruguay (May 2026)

19 regions

Uruguay Airbnb Market Guide

Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Uruguay helps you identify the most profitable cities and regions based on real market data.

We track 19 different markets across Uruguay, each with its own unique supply-demand dynamics, pricing patterns, and profitability.

What Are the Best Cities for Airbnb in Uruguay?

Based on our analysis of performance data, here are the top-performing markets in Uruguay:

  • Punta Del Este: 4,798 active listings | Occupancy: 52% | Daily Rate: $197 | Annual Revenue: $37,377
  • Punta Del Diablo: 1,323 active listings | Occupancy: 43% | Daily Rate: $96 | Annual Revenue: $15,089
  • Pinares Las Delicias: 1,039 active listings | Occupancy: 51% | Daily Rate: $219 | Annual Revenue: $40,991
  • La Paloma: 808 active listings | Occupancy: 48% | Daily Rate: $106 | Annual Revenue: $18,566
  • Punta Ballena: 785 active listings | Occupancy: 44% | Daily Rate: $211 | Annual Revenue: $33,864

Ready to dive deeper into the data? Sign up for free to access detailed analytics, seasonal trends, and investment ROI calculators for every market in Uruguay.

Airbnb Market Performance in Uruguay

Daily Rate$145Average nightly price across Uruguay
Occupancy Rate48% Strong demand
Annual Revenue per Listing$12,302Average yearly earnings per property
Active Listings21,676Total properties in Uruguay

Largest Airbnb Markets by Listing Volume

Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure

Punta Del Este, Maldonado

4,798 active listings
Occupancy 52%
Daily Rate $197
Revenue $37,377

Punta Del Diablo, Rocha

1,323 active listings
Occupancy 43%
Daily Rate $96
Revenue $15,089

Pinares Las Delicias, Maldonado

1,039 active listings
Occupancy 51%
Daily Rate $219
Revenue $40,991

La Paloma, Rocha

808 active listings
Occupancy 48%
Daily Rate $106
Revenue $18,566

Punta Ballena, Maldonado

785 active listings
Occupancy 44%
Daily Rate $211
Revenue $33,864

Piriápolis, Maldonado

756 active listings
Occupancy 46%
Daily Rate $110
Revenue $18,570

Pocitos, Montevideo

542 active listings
Occupancy 70%
Daily Rate $64
Revenue $16,402

Colonia Del Sacramento, Colonia

435 active listings
Occupancy 40%
Daily Rate $93
Revenue $13,593

José Ignacio, Maldonado

411 active listings
Occupancy 43%
Daily Rate $470
Revenue $73,067

Buenos Aires, Maldonado

397 active listings
Occupancy 44%
Daily Rate $211
Revenue $33,964

La Barra, Maldonado

364 active listings
Occupancy 51%
Daily Rate $459
Revenue $85,901

Punta Carretas, Montevideo

341 active listings
Occupancy 68%
Daily Rate $69
Revenue $17,201

La Pedrera, Rocha

324 active listings
Occupancy 46%
Daily Rate $152
Revenue $25,350

Punta Colorada, Maldonado

280 active listings
Occupancy 42%
Daily Rate $140
Revenue $21,619

Punta Negra, Maldonado

268 active listings
Occupancy 41%
Daily Rate $99
Revenue $14,828

El Tesoro, Maldonado

253 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,911

Punta Rubia, Rocha

243 active listings
Occupancy 44%
Daily Rate $100
Revenue $15,916

San Rafael El Placer, Maldonado

242 active listings
Occupancy 50%
Daily Rate $488
Revenue $88,903

Villa Serrana, Lavalleja

220 active listings
Occupancy 39%
Daily Rate $104
Revenue $14,873

Ciudad De La Costa, Canelones

220 active listings
Occupancy 56%
Daily Rate $89
Revenue $18,251

Highest Revenue per Property Markets

Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities

La Barra, Maldonado

364 active listings
Occupancy 51%
Daily Rate $459
Revenue $85,901

San Rafael El Placer, Maldonado

242 active listings
Occupancy 50%
Daily Rate $488
Revenue $88,903

José Ignacio, Maldonado

411 active listings
Occupancy 43%
Daily Rate $470
Revenue $73,067

Punta Ballena, Maldonado

785 active listings
Occupancy 44%
Daily Rate $211
Revenue $33,864

Punta Del Este, Maldonado

4,798 active listings
Occupancy 52%
Daily Rate $197
Revenue $37,377

Pinares Las Delicias, Maldonado

1,039 active listings
Occupancy 51%
Daily Rate $219
Revenue $40,991

Punta Carretas, Montevideo

341 active listings
Occupancy 68%
Daily Rate $69
Revenue $17,201

Villa Serrana, Lavalleja

220 active listings
Occupancy 39%
Daily Rate $104
Revenue $14,873

El Tesoro, Maldonado

253 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,911

Pocitos, Montevideo

542 active listings
Occupancy 70%
Daily Rate $64
Revenue $16,402

Buenos Aires, Maldonado

397 active listings
Occupancy 44%
Daily Rate $211
Revenue $33,964

Punta Colorada, Maldonado

280 active listings
Occupancy 42%
Daily Rate $140
Revenue $21,619

Colonia Del Sacramento, Colonia

435 active listings
Occupancy 40%
Daily Rate $93
Revenue $13,593

Ciudad Vieja, Montevideo

209 active listings
Occupancy 64%
Daily Rate $59
Revenue $13,767

La Pedrera, Rocha

324 active listings
Occupancy 46%
Daily Rate $152
Revenue $25,350

Cordon, Montevideo

195 active listings
Occupancy 66%
Daily Rate $55
Revenue $13,230

Ciudad De La Costa, Canelones

220 active listings
Occupancy 56%
Daily Rate $89
Revenue $18,251

La Paloma, Rocha

808 active listings
Occupancy 48%
Daily Rate $106
Revenue $18,566

Punta Del Diablo, Rocha

1,323 active listings
Occupancy 43%
Daily Rate $96
Revenue $15,089

Piriápolis, Maldonado

756 active listings
Occupancy 46%
Daily Rate $110
Revenue $18,570

Highest Booking Rate Markets

Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year

Pocitos, Montevideo

542 active listings
Occupancy 70%
Daily Rate $64
Revenue $16,402

Punta Carretas, Montevideo

341 active listings
Occupancy 68%
Daily Rate $69
Revenue $17,201

Cordon, Montevideo

195 active listings
Occupancy 66%
Daily Rate $55
Revenue $13,230

Ciudad Vieja, Montevideo

209 active listings
Occupancy 64%
Daily Rate $59
Revenue $13,767

Ciudad De La Costa, Canelones

220 active listings
Occupancy 56%
Daily Rate $89
Revenue $18,251

Punta Del Este, Maldonado

4,798 active listings
Occupancy 52%
Daily Rate $197
Revenue $37,377

Pinares Las Delicias, Maldonado

1,039 active listings
Occupancy 51%
Daily Rate $219
Revenue $40,991

La Barra, Maldonado

364 active listings
Occupancy 51%
Daily Rate $459
Revenue $85,901

San Rafael El Placer, Maldonado

242 active listings
Occupancy 50%
Daily Rate $488
Revenue $88,903

La Paloma, Rocha

808 active listings
Occupancy 48%
Daily Rate $106
Revenue $18,566

Piriápolis, Maldonado

756 active listings
Occupancy 46%
Daily Rate $110
Revenue $18,570

La Pedrera, Rocha

324 active listings
Occupancy 46%
Daily Rate $152
Revenue $25,350

El Tesoro, Maldonado

253 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,911

Buenos Aires, Maldonado

397 active listings
Occupancy 44%
Daily Rate $211
Revenue $33,964

Punta Ballena, Maldonado

785 active listings
Occupancy 44%
Daily Rate $211
Revenue $33,864

Punta Rubia, Rocha

243 active listings
Occupancy 44%
Daily Rate $100
Revenue $15,916

Punta Del Diablo, Rocha

1,323 active listings
Occupancy 43%
Daily Rate $96
Revenue $15,089

José Ignacio, Maldonado

411 active listings
Occupancy 43%
Daily Rate $470
Revenue $73,067

Punta Colorada, Maldonado

280 active listings
Occupancy 42%
Daily Rate $140
Revenue $21,619

Punta Negra, Maldonado

268 active listings
Occupancy 41%
Daily Rate $99
Revenue $14,828

Luxury & Premium Rate Markets

High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations

San Rafael El Placer, Maldonado

242 active listings
Occupancy 50%
Daily Rate $488
Revenue $88,903

José Ignacio, Maldonado

411 active listings
Occupancy 43%
Daily Rate $470
Revenue $73,067

La Barra, Maldonado

364 active listings
Occupancy 51%
Daily Rate $459
Revenue $85,901

Pinares Las Delicias, Maldonado

1,039 active listings
Occupancy 51%
Daily Rate $219
Revenue $40,991

El Tesoro, Maldonado

253 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,911

Punta Ballena, Maldonado

785 active listings
Occupancy 44%
Daily Rate $211
Revenue $33,864

Buenos Aires, Maldonado

397 active listings
Occupancy 44%
Daily Rate $211
Revenue $33,964

Punta Del Este, Maldonado

4,798 active listings
Occupancy 52%
Daily Rate $197
Revenue $37,377

La Pedrera, Rocha

324 active listings
Occupancy 46%
Daily Rate $152
Revenue $25,350

Punta Colorada, Maldonado

280 active listings
Occupancy 42%
Daily Rate $140
Revenue $21,619

Piriápolis, Maldonado

756 active listings
Occupancy 46%
Daily Rate $110
Revenue $18,570

La Paloma, Rocha

808 active listings
Occupancy 48%
Daily Rate $106
Revenue $18,566

Villa Serrana, Lavalleja

220 active listings
Occupancy 39%
Daily Rate $104
Revenue $14,873

Punta Rubia, Rocha

243 active listings
Occupancy 44%
Daily Rate $100
Revenue $15,916

Punta Negra, Maldonado

268 active listings
Occupancy 41%
Daily Rate $99
Revenue $14,828

Punta Del Diablo, Rocha

1,323 active listings
Occupancy 43%
Daily Rate $96
Revenue $15,089

Colonia Del Sacramento, Colonia

435 active listings
Occupancy 40%
Daily Rate $93
Revenue $13,593

Ciudad De La Costa, Canelones

220 active listings
Occupancy 56%
Daily Rate $89
Revenue $18,251

Punta Carretas, Montevideo

341 active listings
Occupancy 68%
Daily Rate $69
Revenue $17,201

Pocitos, Montevideo

542 active listings
Occupancy 70%
Daily Rate $64
Revenue $16,402

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