Airbnb Occupancy Rates by City in Uruguay
(August 2026)

Source: GuestFavoritesLast updated: 2026-08-05

Uruguay has 19,206 active Airbnb listings across 19 regions. We analyze 22 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.

The largest Airbnb markets in Uruguay are Punta Del Este, Punta Del Diablo, Pinares Las Delicias, Punta Ballena, Piriápolis.

Airbnb Markets in Uruguay (August 2026)

19 regions

Uruguay Airbnb Market Guide

Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Uruguay helps you identify the most profitable cities and regions based on real market data.

We track 19 different markets across Uruguay, each with its own unique supply-demand dynamics, pricing patterns, and profitability.

What Are the Best Cities for Airbnb in Uruguay?

Based on our analysis of performance data, here are the top-performing markets in Uruguay:

  • Punta Del Este: 4,207 active listings | Occupancy: 52% | Daily Rate: $195 | Annual Revenue: $37,161
  • Punta Del Diablo: 1,051 active listings | Occupancy: 42% | Daily Rate: $95 | Annual Revenue: $14,724
  • Pinares Las Delicias: 875 active listings | Occupancy: 51% | Daily Rate: $217 | Annual Revenue: $40,716
  • Punta Ballena: 715 active listings | Occupancy: 44% | Daily Rate: $207 | Annual Revenue: $33,116
  • Piriápolis: 640 active listings | Occupancy: 46% | Daily Rate: $109 | Annual Revenue: $18,223

Ready to dive deeper into the data? Sign up for free to access detailed analytics, seasonal trends, and investment ROI calculators for every market in Uruguay.

Airbnb Market Performance in Uruguay

Daily Rate$142Average nightly price across Uruguay
Occupancy Rate49% Strong demand
Annual Revenue per Listing$12,402Average yearly earnings per property
Active Listings19,206Total properties in Uruguay

Largest Airbnb Markets by Listing Volume

Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure

Punta Del Este, Maldonado

4,207 active listings
Occupancy 52%
Daily Rate $195
Revenue $37,161

Punta Del Diablo, Rocha

1,051 active listings
Occupancy 42%
Daily Rate $95
Revenue $14,724

Pinares Las Delicias, Maldonado

875 active listings
Occupancy 51%
Daily Rate $217
Revenue $40,716

Punta Ballena, Maldonado

715 active listings
Occupancy 44%
Daily Rate $207
Revenue $33,116

Piriápolis, Maldonado

640 active listings
Occupancy 46%
Daily Rate $109
Revenue $18,223

La Paloma, Rocha

637 active listings
Occupancy 48%
Daily Rate $105
Revenue $18,254

Pocitos, Municipio Ch

578 active listings
Occupancy 72%
Daily Rate $64
Revenue $16,733

Colonia Del Sacramento, Colonia

409 active listings
Occupancy 40%
Daily Rate $92
Revenue $13,329

Punta Carretas, Municipio Ch

357 active listings
Occupancy 71%
Daily Rate $68
Revenue $17,595

José Ignacio, Aiguá

331 active listings
Occupancy 43%
Daily Rate $469
Revenue $73,535

Buenos Aires, San Carlos

328 active listings
Occupancy 44%
Daily Rate $209
Revenue $33,495

La Barra, San Carlos

308 active listings
Occupancy 51%
Daily Rate $455
Revenue $84,596

Punta Colorada, Piriápolis

254 active listings
Occupancy 42%
Daily Rate $140
Revenue $21,386

La Pedrera, La Paloma

244 active listings
Occupancy 45%
Daily Rate $151
Revenue $24,877

Villa Serrana, Lavalleja

235 active listings
Occupancy 40%
Daily Rate $106
Revenue $15,554

Punta Negra, Piriápolis

225 active listings
Occupancy 40%
Daily Rate $99
Revenue $14,470

San Rafael El Placer, Punta Del Este

222 active listings
Occupancy 50%
Daily Rate $484
Revenue $88,434

Ciudad De La Costa, Canelones

216 active listings
Occupancy 57%
Daily Rate $90
Revenue $18,771

Ciudad Vieja, Municipio B

206 active listings
Occupancy 65%
Daily Rate $59
Revenue $14,037

Cordon, Municipio B

199 active listings
Occupancy 67%
Daily Rate $55
Revenue $13,437

Highest Revenue per Property Markets

Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities

La Barra, San Carlos

308 active listings
Occupancy 51%
Daily Rate $455
Revenue $84,596

José Ignacio, Aiguá

331 active listings
Occupancy 43%
Daily Rate $469
Revenue $73,535

San Rafael El Placer, Punta Del Este

222 active listings
Occupancy 50%
Daily Rate $484
Revenue $88,434

Punta Ballena, Maldonado

715 active listings
Occupancy 44%
Daily Rate $207
Revenue $33,116

Pinares Las Delicias, Maldonado

875 active listings
Occupancy 51%
Daily Rate $217
Revenue $40,716

Punta Del Este, Maldonado

4,207 active listings
Occupancy 52%
Daily Rate $195
Revenue $37,161

El Tesoro, San Carlos

195 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,826

Punta Carretas, Municipio Ch

357 active listings
Occupancy 71%
Daily Rate $68
Revenue $17,595

Villa Serrana, Lavalleja

235 active listings
Occupancy 40%
Daily Rate $106
Revenue $15,554

Buenos Aires, San Carlos

328 active listings
Occupancy 44%
Daily Rate $209
Revenue $33,495

La Pedrera, La Paloma

244 active listings
Occupancy 45%
Daily Rate $151
Revenue $24,877

Pocitos, Municipio Ch

578 active listings
Occupancy 72%
Daily Rate $64
Revenue $16,733

Punta Colorada, Piriápolis

254 active listings
Occupancy 42%
Daily Rate $140
Revenue $21,386

Colonia Del Sacramento, Colonia

409 active listings
Occupancy 40%
Daily Rate $92
Revenue $13,329

Ciudad Vieja, Municipio B

206 active listings
Occupancy 65%
Daily Rate $59
Revenue $14,037

La Paloma, Rocha

637 active listings
Occupancy 48%
Daily Rate $105
Revenue $18,254

Ciudad De La Costa, Canelones

216 active listings
Occupancy 57%
Daily Rate $90
Revenue $18,771

Punta Del Diablo, Rocha

1,051 active listings
Occupancy 42%
Daily Rate $95
Revenue $14,724

Cordon, Municipio B

199 active listings
Occupancy 67%
Daily Rate $55
Revenue $13,437

Piriápolis, Maldonado

640 active listings
Occupancy 46%
Daily Rate $109
Revenue $18,223

Highest Booking Rate Markets

Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year

Pocitos, Municipio Ch

578 active listings
Occupancy 72%
Daily Rate $64
Revenue $16,733

Punta Carretas, Municipio Ch

357 active listings
Occupancy 71%
Daily Rate $68
Revenue $17,595

Cordon, Municipio B

199 active listings
Occupancy 67%
Daily Rate $55
Revenue $13,437

Ciudad Vieja, Municipio B

206 active listings
Occupancy 65%
Daily Rate $59
Revenue $14,037

Ciudad De La Costa, Canelones

216 active listings
Occupancy 57%
Daily Rate $90
Revenue $18,771

Punta Del Este, Maldonado

4,207 active listings
Occupancy 52%
Daily Rate $195
Revenue $37,161

Pinares Las Delicias, Maldonado

875 active listings
Occupancy 51%
Daily Rate $217
Revenue $40,716

La Barra, San Carlos

308 active listings
Occupancy 51%
Daily Rate $455
Revenue $84,596

San Rafael El Placer, Punta Del Este

222 active listings
Occupancy 50%
Daily Rate $484
Revenue $88,434

La Paloma, Rocha

637 active listings
Occupancy 48%
Daily Rate $105
Revenue $18,254

Piriápolis, Maldonado

640 active listings
Occupancy 46%
Daily Rate $109
Revenue $18,223

La Pedrera, La Paloma

244 active listings
Occupancy 45%
Daily Rate $151
Revenue $24,877

El Tesoro, San Carlos

195 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,826

Buenos Aires, San Carlos

328 active listings
Occupancy 44%
Daily Rate $209
Revenue $33,495

Punta Rubia, La Paloma

195 active listings
Occupancy 44%
Daily Rate $99
Revenue $15,854

Punta Ballena, Maldonado

715 active listings
Occupancy 44%
Daily Rate $207
Revenue $33,116

José Ignacio, Aiguá

331 active listings
Occupancy 43%
Daily Rate $469
Revenue $73,535

Punta Del Diablo, Rocha

1,051 active listings
Occupancy 42%
Daily Rate $95
Revenue $14,724

Punta Colorada, Piriápolis

254 active listings
Occupancy 42%
Daily Rate $140
Revenue $21,386

Villa Serrana, Lavalleja

235 active listings
Occupancy 40%
Daily Rate $106
Revenue $15,554

Luxury & Premium Rate Markets

High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations

San Rafael El Placer, Punta Del Este

222 active listings
Occupancy 50%
Daily Rate $484
Revenue $88,434

José Ignacio, Aiguá

331 active listings
Occupancy 43%
Daily Rate $469
Revenue $73,535

La Barra, San Carlos

308 active listings
Occupancy 51%
Daily Rate $455
Revenue $84,596

Pinares Las Delicias, Maldonado

875 active listings
Occupancy 51%
Daily Rate $217
Revenue $40,716

El Tesoro, San Carlos

195 active listings
Occupancy 44%
Daily Rate $216
Revenue $34,826

Buenos Aires, San Carlos

328 active listings
Occupancy 44%
Daily Rate $209
Revenue $33,495

Punta Ballena, Maldonado

715 active listings
Occupancy 44%
Daily Rate $207
Revenue $33,116

Punta Del Este, Maldonado

4,207 active listings
Occupancy 52%
Daily Rate $195
Revenue $37,161

La Pedrera, La Paloma

244 active listings
Occupancy 45%
Daily Rate $151
Revenue $24,877

Punta Colorada, Piriápolis

254 active listings
Occupancy 42%
Daily Rate $140
Revenue $21,386

Piriápolis, Maldonado

640 active listings
Occupancy 46%
Daily Rate $109
Revenue $18,223

Villa Serrana, Lavalleja

235 active listings
Occupancy 40%
Daily Rate $106
Revenue $15,554

La Paloma, Rocha

637 active listings
Occupancy 48%
Daily Rate $105
Revenue $18,254

Punta Negra, Piriápolis

225 active listings
Occupancy 40%
Daily Rate $99
Revenue $14,470

Punta Rubia, La Paloma

195 active listings
Occupancy 44%
Daily Rate $99
Revenue $15,854

Punta Del Diablo, Rocha

1,051 active listings
Occupancy 42%
Daily Rate $95
Revenue $14,724

Colonia Del Sacramento, Colonia

409 active listings
Occupancy 40%
Daily Rate $92
Revenue $13,329

Ciudad De La Costa, Canelones

216 active listings
Occupancy 57%
Daily Rate $90
Revenue $18,771

Punta Carretas, Municipio Ch

357 active listings
Occupancy 71%
Daily Rate $68
Revenue $17,595

Pocitos, Municipio Ch

578 active listings
Occupancy 72%
Daily Rate $64
Revenue $16,733

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