New Zealand
Bay Of Plenty

Airbnb Occupancy Rates in Bay Of Plenty, New Zealand(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Bay Of Plenty, New Zealand earn an average of $55,260 per year, with a typical occupancy rate of 54% and daily rates averaging $282. There were 2,972 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Bay Of Plenty, New Zealand.

Bay Of Plenty Airbnb Market Map (September 2026)

2,972 listings

Bay Of Plenty Market Performance

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Average Daily Rate (ADR)$282Average daily income from a booked room in Bay Of Plenty.
Occupancy Rate54% Indicates strong demand and frequent bookings.
Median Annual Revenue$55,260The usual yearly earnings for an Airbnb in Bay Of Plenty.
Active Listings2,972The total count of active short-term rental listings.

Period: November 2025 - August 2026

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How Often Will Your Airbnb Be Booked in Bay Of Plenty?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Bay Of Plenty is 54%, meaning properties are booked for about 196 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Bay Of Plenty

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%72%44%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Bay Of Plenty

Peak Months

January, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Bay Of Plenty?

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One of the most common questions for potential Airbnb hosts in Bay Of Plenty is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Bay Of Plenty

Best-in-class Airbnb properties (top 10%) in Bay Of Plenty achieve around $83,935 annually, while strong performers (top 25%) earn at least $50,954. Typical properties generate about $25,901 per year, and entry-level listings (bottom 25%) see earnings near $6,886, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Bay Of Plenty?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Bay Of Plenty is $282 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Bay Of Plenty

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$466per night$313per night$194per night$73per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Bay Of Plenty?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Bay Of Plenty market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$83,935
Strong Performers (25%)$50,954
Market Average$55,260
Entry Level (25%)$6,886
Profitability Factors
High Occupancy: 54% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $282 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Bay Of Plenty offers strong profitability potential with premium pricing opportunities. The combination of 54% occupancy and $282 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Bay Of Plenty?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Bay Of Plenty.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Bay Of Plenty Are Most Profitable for Airbnb?

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Not all areas within Bay Of Plenty perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings585
Daily Rate$333
Occupancy52%
Revenue$64,476
Active Listings369
Daily Rate$321
Occupancy52%
Revenue$62,181
Active Listings243
Daily Rate$301
Occupancy46%
Revenue$51,702
Active Listings121
Daily Rate$268
Occupancy52%
Revenue$51,419

Western Bay Of Plenty District East

Active Listings77
Daily Rate$--
Occupancy--%
Revenue$--

Otūmoetai

Active Listings55
Daily Rate$--
Occupancy--%
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Tauranga Centre

Active Listings47
Daily Rate$--
Occupancy--%
Revenue$--

ōpōtiki District Rural

Active Listings74
Daily Rate$--
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Katikati

Active Listings54
Daily Rate$--
Occupancy--%
Revenue$--

Western Bay Of Plenty District South

Active Listings52
Daily Rate$--
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Pyes Pa

Active Listings40
Daily Rate$--
Occupancy--%
Revenue$--

Western Bay Of Plenty District West

Active Listings48
Daily Rate$--
Occupancy--%
Revenue$--

Bethlehem Tauriko

Active Listings36
Daily Rate$--
Occupancy--%
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Welcome Bay

Active Listings34
Daily Rate$--
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Matua

Active Listings33
Daily Rate$--
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Ōmokoroa

Active Listings35
Daily Rate$--
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Revenue$--

Whakatāne East

Active Listings26
Daily Rate$--
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Bellevue

Active Listings14
Daily Rate$--
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Revenue$--

Tauranga South

Active Listings17
Daily Rate$--
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Brookfield

Active Listings20
Daily Rate$--
Occupancy--%
Revenue$--

Whakatane District Coast

Active Listings17
Daily Rate$--
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Maungatapu

Active Listings15
Daily Rate$--
Occupancy--%
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Ohauiti

Active Listings10
Daily Rate$--
Occupancy--%
Revenue$--

Whakatane District South

Active Listings10
Daily Rate$--
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Revenue$--

Matapihi Kairua

Active Listings9
Daily Rate$--
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Judea

Active Listings7
Daily Rate$--
Occupancy--%
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Te Puke

Active Listings11
Daily Rate$--
Occupancy--%
Revenue$--

Coastlands

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

Ōpōtiki

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

Greerton Poike

Active Listings8
Daily Rate$--
Occupancy--%
Revenue$--

Whakatāne West

Active Listings6
Daily Rate$--
Occupancy--%
Revenue$--

Yatton Park

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Kawerau

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

Gate Pa

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

Hairini

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

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