Airbnb Occupancy Rates in Den Haag, Zuid Holland(July 2026)

Source: GuestFavoritesLast updated: 2026-07-08

Airbnbs in Den Haag, Zuid Holland earn an average of €38,213 per year, with a typical occupancy rate of 59% and daily rates averaging €176. There were 668 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Den Haag, Netherlands.

Den Haag Airbnb Market Map (July 2026)

668 listings

Den Haag Market Performance

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Average Daily Rate (ADR)€176Average daily income from a booked room in Den Haag.
Occupancy Rate59% Indicates strong demand and frequent bookings.
Median Annual Revenue€38,213The usual yearly earnings for an Airbnb in Den Haag.
Active Listings668The total count of active short-term rental listings.

Period: November 2025 - June 2026

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How Often Will Your Airbnb Be Booked in Den Haag?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Den Haag is 59%, meaning properties are booked for about 217 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Den Haag

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
94%77%47%15%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Den Haag

Peak Months

May, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, October

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Den Haag?

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One of the most common questions for potential Airbnb hosts in Den Haag is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Den Haag

Best-in-class Airbnb properties (top 10%) in Den Haag achieve around €45,312 annually, while strong performers (top 25%) earn at least €29,975. Typical properties generate about €15,564 per year, and entry-level listings (bottom 25%) see earnings near €3,690, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Den Haag?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Den Haag Airbnb market currently features 668 active listings with an average occupancy rate of 59%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Den Haag Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Den Haag?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Den Haag is €176 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Den Haag

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€275per night€197per night€124per night€48per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Den Haag?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Den Haag market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€45,312
Strong Performers (25%)€29,975
Market Average€38,213
Entry Level (25%)€3,690
Profitability Factors
High Occupancy: 59% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €176 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Den Haag offers strong profitability potential with premium pricing opportunities. The combination of 59% occupancy and €176 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Den Haag?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Den Haag.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Den Haag Are Most Profitable for Airbnb?

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Not all areas within Den Haag perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings205
Daily Rate€185
Occupancy60%
Revenue€40,890

Wijk 28 Centrum

Active Listings60
Daily Rate€156
Occupancy59%
Revenue€34,249

Wijk 09 Geuzen En Statenkwartier

Active Listings32
Daily Rate€248
Occupancy58%
Revenue€53,241

Wijk 02 Belgisch Park

Active Listings31
Daily Rate€162
Occupancy58%
Revenue€34,479

Wijk 20 Valkenboskwartier

Active Listings29
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Wijk 27 Stationsbuurt

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Wijk 15 Kijkduin En Ockenburgh

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Wijk 21 Regentessekwartier

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Wijk 22 Zeeheldenkwartier

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Wijk 13 Vogelwijk

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Wijk 23 Willemspark

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Wijk 24 Haagse Bos

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Wijk 12 Bomen En Bloemenbuurt

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Wijk 11 Duinoord

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Wijk 26 Bezuidenhout

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Wijk 03 Westbroekpark En Duttendel

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Wijk 05 Archipelbuurt

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Wijk 16 Kraayenstein En Vroondaal

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Wijk 04 Benoordenhout

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Wijk 44 Leidschenveen

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Wijk 38 Laakkwartier En Spoorwijk

Active Listings9
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Wijk 19 Vruchtenbuurt

Active Listings6
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Wijk 06 Van Stolkpark En Scheveningse Bosjes

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Wijk 31 Rustenburg En Oostbroek

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Wijk 08 Duindorp

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Wijk 18 Waldeck

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Wijk 14 Bohemen En Meer En Bos

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Wijk 29 Schildersbuurt

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Wijk 10 Zorgvliet

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Wijk 37 Groente En Fruitmarkt

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Wijk 17 Loosduinen

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Wijk 34 Morgenstond

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Wijk 25 Mariahoeve En Marlot

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Wijk 40 Wateringse Veld

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Wijk 36 Moerwijk

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Wijk 41 Hoornwijk

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Wijk 39 Binckhorst

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Wijk 32 Leyenburg

Active Listings2
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