Airbnb Occupancy Rates in Hamburg, Germany(August 2026)

Source: GuestFavoritesLast updated: 2026-08-19

Airbnbs in Hamburg, Germany earn an average of €36,783 per year, with a typical occupancy rate of 66% and daily rates averaging €152. There were 1,950 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Hamburg, Germany.

Hamburg Airbnb Market Map (August 2026)

1,950 listings

Hamburg Market Performance

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Average Daily Rate (ADR)€152Average daily income from a booked room in Hamburg.
Occupancy Rate66% Indicates strong demand and frequent bookings.
Median Annual Revenue€36,783The usual yearly earnings for an Airbnb in Hamburg.
Active Listings1,950The total count of active short-term rental listings.

Period: August 2025 - July 2026

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How Often Will Your Airbnb Be Booked in Hamburg?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Hamburg is 66%, meaning properties are booked for about 242 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Hamburg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
99%86%66%30%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Hamburg

Peak Months

July, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Hamburg?

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One of the most common questions for potential Airbnb hosts in Hamburg is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Hamburg

Best-in-class Airbnb properties (top 10%) in Hamburg achieve around €51,637 annually, while strong performers (top 25%) earn at least €34,602. Typical properties generate about €19,737 per year, and entry-level listings (bottom 25%) see earnings near €6,711, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Hamburg?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Hamburg is €152 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Hamburg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€234per night€165per night€118per night€72per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Hamburg?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Hamburg market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€51,637
Strong Performers (25%)€34,602
Market Average€36,783
Entry Level (25%)€6,711
Profitability Factors
High Occupancy: 66% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €152 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Hamburg offers excellent profitability potential with premium pricing opportunities. The combination of 66% occupancy and €152 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Hamburg?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Hamburg.

Current Regulatory Status

67% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Hamburg Are Most Profitable for Airbnb?

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Not all areas within Hamburg perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings230
Daily Rate€156
Occupancy74%
Revenue€42,397
Active Listings92
Daily Rate€260
Occupancy78%
Revenue€74,631
Active Listings180
Daily Rate€157
Occupancy62%
Revenue€35,697
Active Listings148
Daily Rate€157
Occupancy68%
Revenue€39,296
Active Listings130
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Hafen City

Active Listings40
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Lokstedt

Active Listings44
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Borgfelde

Active Listings35
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Hamm

Active Listings40
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Marienthal

Active Listings42
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Barmbek Nord

Active Listings44
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Hammerbrook

Active Listings31
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Harvestehude

Active Listings37
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Eilbek

Active Listings33
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Hoheluft Ost

Active Listings35
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Active Listings33
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Bergedorf

Active Listings34
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Osdorf

Active Listings31
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Alsterdorf

Active Listings22
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Harburg

Active Listings25
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Hohenfelde

Active Listings29
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Langenhorn

Active Listings21
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Neuland

Active Listings20
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Active Listings38
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Niendorf

Active Listings18
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Eißendorf

Active Listings19
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Eidelstedt

Active Listings18
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