Airbnb Occupancy Rates in Hesse, Germany(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Hesse, Germany earn an average of €19,997 per year, with a typical occupancy rate of 55% and daily rates averaging €99. There were 10,193 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Hesse, Germany.

Hesse Airbnb Market Map (October 2026)

10,193 listings

Hesse Market Performance

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Average Daily Rate (ADR)€99Average daily income from a booked room in Hesse.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue€19,997The usual yearly earnings for an Airbnb in Hesse.
Active Listings10,193The total count of active short-term rental listings.

Germany average: 56% occupancy, €115 per night.

Airbnb occupancy rates by city in Germany

Period: October 2025 - September 2026

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Discover detailed Hesse Airbnb Analytics and explore real-time market data to make accurate investment decisions.

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Airbnb market analytics dashboard for Hesse, Germany

How Often Will Your Airbnb Be Booked in Hesse?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Hesse is 55%, meaning properties are booked for about 202 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Hesse

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%71%40%4%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Hesse

Peak Months

July, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Hesse?

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One of the most common questions for potential Airbnb hosts in Hesse is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Hesse

Best-in-class Airbnb properties (top 10%) in Hesse achieve around €26,952 annually, while strong performers (top 25%) earn at least €17,011. Typical properties generate about €8,176 per year, and entry-level listings (bottom 25%) see earnings near €663, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Hesse?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Hesse is €99 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Hesse

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€145per night€100per night€68per night€16per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Hesse?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Hesse market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€26,952
Strong Performers (25%)€17,011
Market Average€19,997
Entry Level (25%)€663
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €99 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Hesse offers strong profitability potential with value-based market positioning. The combination of 55% occupancy and €99 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Hesse?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Hesse.

Registration Numbers on Airbnb

1% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Very Few Registered Listings

Key Regulatory Requirements

Basic registration and safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Lower compliance barriers make it easier to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Hesse Are Most Profitable for Airbnb?

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Not all areas within Hesse perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings495
Daily Rate€129
Occupancy53%
Revenue€25,242
Active Listings607
Daily Rate€93
Occupancy57%
Revenue€19,578
Active Listings405
Daily Rate€162
Occupancy39%
Revenue€23,303
Active Listings375
Daily Rate€97
Occupancy64%
Revenue€22,889
Active Listings229
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Kirchheim

Active Listings96
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Active Listings115
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Active Listings110
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Active Listings101
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Active Listings107
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Active Listings101
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Mörfelden Walldorf

Active Listings75
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Darmstadt

Active Listings99
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Limburg An Der Lahn

Active Listings82
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Active Listings102
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Giessen

Active Listings79
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Bad Arolsen

Active Listings74
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Eltville Am Rhein

Active Listings53
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Dreieich

Active Listings68
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Bad Wildungen

Active Listings83
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Bad Homburg Vor Der Höhe

Active Listings66
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Bad Hersfeld

Active Listings71
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Oberzent

Active Listings47
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Vöhl

Active Listings59
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Gersfeld

Active Listings60
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Geisenheim

Active Listings51
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Wetzlar

Active Listings67
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Frielendorf

Active Listings58
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Heppenheim (Bergstraße)

Active Listings69
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Oberursel

Active Listings56
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Michelstadt

Active Listings63
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Bad Vilbel

Active Listings51
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Bad Nauheim

Active Listings50
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Hilders

Active Listings50
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Schotten

Active Listings55
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Erbach

Active Listings47
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Alsfeld

Active Listings53
Daily Rate€--
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