Airbnb Occupancy Rates in Makarska, Grad Makarska(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Makarska, Grad Makarska earn an average of €30,491 per year, with a typical occupancy rate of 47% and daily rates averaging €178. There were 2,989 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Makarska, Croatia.

Makarska Airbnb Market Map (October 2026)

2,989 listings

Makarska Market Performance

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Average Daily Rate (ADR)€178Average daily income from a booked room in Makarska.
Occupancy Rate47% Shows moderate demand and chances for more bookings.
Median Annual Revenue€30,491The usual yearly earnings for an Airbnb in Makarska.
Active Listings2,989The total count of active short-term rental listings.

Croatia average: 63% occupancy, €190 per night.

Airbnb occupancy rates by city in Croatia

Period: March 2026 - September 2026

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Airbnb market analytics dashboard for Makarska, Grad Makarska

How Often Will Your Airbnb Be Booked in Makarska?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Makarska is 47%, meaning properties are booked for about 171 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Makarska

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
58%38%22%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Makarska

Peak Months

February, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Makarska?

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One of the most common questions for potential Airbnb hosts in Makarska is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Makarska

Best-in-class Airbnb properties (top 10%) in Makarska achieve around €29,466 annually, while strong performers (top 25%) earn at least €15,188. Typical properties generate about €7,681 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Makarska?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Makarska is €178 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Makarska

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€211per night€114per night€62per night€23per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Makarska?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Makarska market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€29,466
Strong Performers (25%)€15,188
Market Average€30,491
Profitability Factors
High Occupancy: 47% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €178 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Makarska offers strong profitability potential with premium pricing opportunities. The combination of 47% occupancy and €178 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Makarska?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Makarska.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.