Airbnb Occupancy Rates in Noord Holland, Netherlands(May 2026)

Source: GuestFavoritesLast updated: 2026-05-23

Airbnbs in Noord Holland, Netherlands earn an average of €34,989 per year, with a typical occupancy rate of 48% and daily rates averaging €198. There were 11,606 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Noord Holland, Netherlands.

Noord Holland Airbnb Market Map (May 2026)

11,606 listings

Noord Holland Market Performance

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Average Daily Rate (ADR)€198Average daily income from a booked room in Noord Holland.
Occupancy Rate48% Shows moderate demand and chances for more bookings.
Median Annual Revenue€34,989The usual yearly earnings for an Airbnb in Noord Holland.
Active Listings11,606The total count of active short-term rental listings.

Period: November 2025 - April 2026

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How Often Will Your Airbnb Be Booked in Noord Holland?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Noord Holland is 48%, meaning properties are booked for about 177 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Noord Holland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
88%60%23%3%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Noord Holland

Peak Months

July, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, October

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Noord Holland?

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One of the most common questions for potential Airbnb hosts in Noord Holland is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Noord Holland

Best-in-class Airbnb properties (top 10%) in Noord Holland achieve around €42,512 annually, while strong performers (top 25%) earn at least €22,596. Typical properties generate about €7,884 per year, and entry-level listings (bottom 25%) see earnings near €800, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Noord Holland?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Noord Holland Airbnb market currently features 11,606 active listings with an average occupancy rate of 48%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

November 20259,717 Airbnbs
↑ 19%vs
April 202611,606 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 19% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Noord Holland.

Strategic Entry into Noord Holland Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Noord Holland?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Noord Holland is €198 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Noord Holland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€294per night€186per night€91per night€15per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Noord Holland?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Noord Holland market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€42,512
Strong Performers (25%)€22,596
Market Average€34,989
Entry Level (25%)€800
Profitability Factors
High Occupancy: 48% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €198 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Noord Holland offers strong profitability potential with premium pricing opportunities. The combination of 48% occupancy and €198 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Noord Holland?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Noord Holland.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Noord Holland Are Most Profitable for Airbnb?

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Not all areas within Noord Holland perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings839
Daily Rate€135
Occupancy41%
Revenue€20,769
Active Listings438
Daily Rate€148
Occupancy37%
Revenue€20,445
Active Listings292
Daily Rate€156
Occupancy46%
Revenue€26,553
Active Listings246
Daily Rate€167
Occupancy42%
Revenue€25,818
Active Listings520
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Wijk 00 Heemstede Centrum

Active Listings58
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Active Listings117
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Wijk 03 I Jmuiden West

Active Listings79
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Active Listings105
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Wijk 02 Bergen Aan Zee

Active Listings70
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Active Listings112
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Wijk 06 Egmond Aan Den Hoef

Active Listings82
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Wijk Aan Zee

Active Listings65
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