Netherlands
Noord Holland

Airbnb Occupancy Rates in Noord Holland, Netherlands(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Noord Holland, Netherlands earn an average of €40,721 per year, with a typical occupancy rate of 55% and daily rates averaging €204. There were 11,509 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Noord Holland, Netherlands.

Noord Holland Airbnb Market Map (July 2026)

11,509 listings

Noord Holland Market Performance

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Average Daily Rate (ADR)€204Average daily income from a booked room in Noord Holland.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue€40,721The usual yearly earnings for an Airbnb in Noord Holland.
Active Listings11,509The total count of active short-term rental listings.

Period: November 2025 - June 2026

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Airbnb market analytics dashboard for Noord Holland, Netherlands

How Often Will Your Airbnb Be Booked in Noord Holland?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Noord Holland is 55%, meaning properties are booked for about 200 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Noord Holland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%67%34%5%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Noord Holland

Peak Months

May, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Noord Holland?

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One of the most common questions for potential Airbnb hosts in Noord Holland is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Noord Holland

Best-in-class Airbnb properties (top 10%) in Noord Holland achieve around €48,345 annually, while strong performers (top 25%) earn at least €27,444. Typical properties generate about €11,516 per year, and entry-level listings (bottom 25%) see earnings near €1,505, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Noord Holland?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Noord Holland Airbnb market currently features 11,509 active listings with an average occupancy rate of 55%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Noord Holland Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Noord Holland?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Noord Holland is €204 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Noord Holland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€309per night€199per night€104per night€30per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Noord Holland?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Noord Holland market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€48,345
Strong Performers (25%)€27,444
Market Average€40,721
Entry Level (25%)€1,505
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €204 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Noord Holland offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and €204 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Noord Holland?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Noord Holland.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Noord Holland Are Most Profitable for Airbnb?

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Not all areas within Noord Holland perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings801
Daily Rate€147
Occupancy50%
Revenue€27,079
Active Listings478
Daily Rate€149
Occupancy57%
Revenue€31,635
Active Listings182
Daily Rate€339
Occupancy61%
Revenue€76,283
Active Listings458
Daily Rate€158
Occupancy47%
Revenue€27,213
Active Listings136
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Grachtengordel West

Active Listings71
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Active Listings537
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Museumkwartier

Active Listings81
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Nieuwmarkt/Lastage

Active Listings88
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Frederik Hendrikbuurt

Active Listings95
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Overtoomse Sluis

Active Listings97
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De Weteringschans

Active Listings82
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Active Listings173
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Grachtengordel Zuid

Active Listings68
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Helmersbuurt

Active Listings77
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Active Listings115
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Bellamybuurt

Active Listings72
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Scheldebuurt

Active Listings82
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Staatsliedenbuurt

Active Listings90
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Active Listings169
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Van Lennepbuurt

Active Listings78
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Landlust

Active Listings98
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Active Listings130
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Active Listings141
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Hoofddorppleinbuurt

Active Listings83
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Weesperzijde

Active Listings64
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Da Costabuurt

Active Listings57
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Oosterparkbuurt

Active Listings77
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Hoofdweg E.O.

Active Listings71
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Haarlemmerbuurt

Active Listings60
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Wijk 03 I Jmuiden West

Active Listings92
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Active Listings119
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Active Listings113
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Indische Buurt West

Active Listings59
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Zandvoort Noord

Active Listings94
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Active Listings110
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Wijk 02 Bergen Aan Zee

Active Listings80
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Spaarndammerbuurt/Zeeheldenbuurt

Active Listings57
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Active Listings131
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Active Listings125
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Erasmuspark

Active Listings58
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Buitengebied

Active Listings60
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Wijk 03 Broek In Waterland

Active Listings58
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Wijk 06 Egmond Aan Den Hoef

Active Listings84
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Wijk Aan Zee

Active Listings61
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Enkhuizen Noord

Active Listings67
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Dirkshorn

Active Listings59
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