Austria
Salzburg

Airbnb Occupancy Rates in Salzburg, Austria(September 2026)

Source: GuestFavoritesLast updated: 2026-09-14

Airbnbs in Salzburg, Austria earn an average of €38,251 per year, with a typical occupancy rate of 49% and daily rates averaging €212. There were 7,660 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Salzburg, Austria.

Salzburg Airbnb Market Map (September 2026)

7,660 listings

Salzburg Market Performance

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Average Daily Rate (ADR)€212Average daily income from a booked room in Salzburg.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual Revenue€38,251The usual yearly earnings for an Airbnb in Salzburg.
Active Listings7,660The total count of active short-term rental listings.

Period: March 2026 - August 2026

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How Often Will Your Airbnb Be Booked in Salzburg?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Salzburg is 49%, meaning properties are booked for about 180 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Salzburg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
83%61%33%7%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Salzburg

Peak Months

February, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

November, October

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Salzburg?

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One of the most common questions for potential Airbnb hosts in Salzburg is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Salzburg

Best-in-class Airbnb properties (top 10%) in Salzburg achieve around €53,852 annually, while strong performers (top 25%) earn at least €31,192. Typical properties generate about €14,004 per year, and entry-level listings (bottom 25%) see earnings near €2,438, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Salzburg?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Salzburg is €212 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Salzburg

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€326per night€207per night€121per night€29per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Salzburg?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Salzburg market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€53,852
Strong Performers (25%)€31,192
Market Average€38,251
Entry Level (25%)€2,438
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €212 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Salzburg offers strong profitability potential with premium pricing opportunities. The combination of 49% occupancy and €212 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Salzburg?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Salzburg.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Salzburg Are Most Profitable for Airbnb?

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Not all areas within Salzburg perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings562
Daily Rate€263
Occupancy50%
Revenue€48,800
Active Listings363
Daily Rate€219
Occupancy66%
Revenue€53,287
Active Listings362
Daily Rate€281
Occupancy44%
Revenue€45,555
Active Listings316
Daily Rate€244
Occupancy49%
Revenue€44,336
Active Listings312
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Hollersbach Im Pinzgau

Active Listings95
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Active Listings104
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Viehhofen

Active Listings85
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Active Listings123
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Sankt Michael Im Lungau

Active Listings99
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Sankt Gilgen

Active Listings70
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Seekirchen Am Wallersee

Active Listings54
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Active Listings109
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Uttendorf

Active Listings73
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Niedernsill

Active Listings74
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Sankt Johann Im Pongau

Active Listings93
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Active Listings104
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Eben Im Pongau

Active Listings83
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Mariapfarr

Active Listings94
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Kleinarl

Active Listings79
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Dienten Am Hochkönig

Active Listings55
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Filzmoos

Active Listings67
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Abtenau

Active Listings56
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Untertauern

Active Listings54
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Lofer

Active Listings54
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Sankt Margarethen Im Lungau

Active Listings69
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Wals Siezenheim

Active Listings55
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