Airbnb Occupancy Rates in San Diego, California(July 2026)

Source: GuestFavoritesLast updated: 2026-07-07

Airbnbs in San Diego, California earn an average of $80,320 per year, with a typical occupancy rate of 62% and daily rates averaging $353. There were 7,521 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in San Diego, United States.

San Diego Airbnb Market Map (July 2026)

7,521 listings

San Diego Market Performance

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Average Daily Rate (ADR)$353Average daily income from a booked room in San Diego.
Occupancy Rate62% Indicates strong demand and frequent bookings.
Median Annual Revenue$80,320The usual yearly earnings for an Airbnb in San Diego.
Active Listings7,521The total count of active short-term rental listings.

Period: January 2026 - June 2026

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How Often Will Your Airbnb Be Booked in San Diego?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in San Diego is 62%, meaning properties are booked for about 228 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in San Diego

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
94%84%68%47%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in San Diego

Peak Months

July, March

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in San Diego?

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One of the most common questions for potential Airbnb hosts in San Diego is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in San Diego

Best-in-class Airbnb properties (top 10%) in San Diego achieve around $140,494 annually, while strong performers (top 25%) earn at least $89,298. Typical properties generate about $53,214 per year, and entry-level listings (bottom 25%) see earnings near $29,480, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in San Diego?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The San Diego Airbnb market currently features 7,521 active listings with an average occupancy rate of 62%. This represents a highly competitive market environment where strong demand supports premium pricing.

Strategic Entry into San Diego Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in San Diego?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in San Diego is $353 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in San Diego

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$665per night$414per night$253per night$161per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in San Diego?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the San Diego market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$140,494
Strong Performers (25%)$89,298
Market Average$80,320
Entry Level (25%)$29,480
Profitability Factors
High Occupancy: 62% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $353 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: San Diego offers excellent profitability potential with premium pricing opportunities. The combination of 62% occupancy and $353 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in San Diego?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in San Diego.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in San Diego Are Most Profitable for Airbnb?

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Not all areas within San Diego perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings700
Daily Rate$502
Occupancy64%
Revenue$117,631
Active Listings709
Daily Rate$279
Occupancy62%
Revenue$63,964
Active Listings550
Daily Rate$342
Occupancy62%
Revenue$78,092
Active Listings681
Daily Rate$243
Occupancy57%
Revenue$51,204
Active Listings420
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Carmel Valley

Active Listings32
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Kearny Mesa

Active Listings25
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Old Town San Diego

Active Listings23
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Active Listings9
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Active Listings12
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Reserve

Active Listings3
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Mission Valley

Active Listings9
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Via De La Valle

Active Listings2
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Rancho Bernardo

Active Listings9
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Scripps Miramar Ranch

Active Listings7
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Tierrasanta

Active Listings7
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Midway Pacific Highway

Active Listings6
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Pacific Highlands Ranch

Active Listings5
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Miramar Ranch North

Active Listings3
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Torrey Highlands

Active Listings4
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Sabre Springs

Active Listings6
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Ncfua Subarea Ii

Active Listings1
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