Airbnb Occupancy Rates in Shropshire, Shropshire(April 2026)

Source: GuestFavoritesLast updated: 2026-04-02

Airbnbs in Shropshire, Shropshire earn an average of £28,781 per year, with a typical occupancy rate of 54% and daily rates averaging £145. There were 2,032 listings published on Airbnb in April 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Shropshire, England.

Shropshire Airbnb Market Map (April 2026)

2,032 listings

Shropshire Market Performance

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Average Daily Rate (ADR)£145Average daily income from a booked room in Shropshire.
Occupancy Rate54% Indicates strong demand and frequent bookings.
Median Annual Revenue£28,781The usual yearly earnings for an Airbnb in Shropshire.
Active Listings2,032The total count of active short-term rental listings.

Period: April 2025 - March 2026

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How Often Will Your Airbnb Be Booked in Shropshire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Shropshire is 54%, meaning properties are booked for about 198 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Shropshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%71%46%14%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Shropshire

Peak Months

December, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Shropshire?

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One of the most common questions for potential Airbnb hosts in Shropshire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Shropshire

Best-in-class Airbnb properties (top 10%) in Shropshire achieve around £37,755 annually, while strong performers (top 25%) earn at least £24,351. Typical properties generate about £13,266 per year, and entry-level listings (bottom 25%) see earnings near £3,552, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Shropshire?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Shropshire Airbnb market currently features 2,032 active listings with an average occupancy rate of 54%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

April 20251,881 Airbnbs
↑ 8%vs
March 20262,032 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 8% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Shropshire.

Strategic Entry into Shropshire Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Shropshire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Shropshire is £145 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Shropshire

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£231per night£143per night£98per night£50per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Shropshire?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Shropshire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£37,755
Strong Performers (25%)£24,351
Market Average£28,781
Entry Level (25%)£3,552
Profitability Factors
High Occupancy: 54% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £145 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Shropshire offers strong profitability potential with competitive pricing advantages. The combination of 54% occupancy and £145 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Shropshire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Shropshire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Shropshire Are Most Profitable for Airbnb?

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Not all areas within Shropshire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings245
Daily Rate£121
Occupancy59%
Revenue£26,276
Active Listings127
Daily Rate£140
Occupancy58%
Revenue£29,823

Church Stretton

Active Listings75
Daily Rate£129
Occupancy58%
Revenue£27,425

Ellesmere Rural

Active Listings48
Daily Rate£142
Occupancy74%
Revenue£38,694

Bridgnorth

Active Listings63
Daily Rate£--
Occupancy--%
Revenue£--

Oswestry Rural

Active Listings58
Daily Rate£--
Occupancy--%
Revenue£--

Chirbury With Brompton

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Worthen With Shelve

Active Listings48
Daily Rate£--
Occupancy--%
Revenue£--

Condover

Active Listings38
Daily Rate£--
Occupancy--%
Revenue£--

Clun

Active Listings35
Daily Rate£--
Occupancy--%
Revenue£--

Chelmarsh

Active Listings27
Daily Rate£--
Occupancy--%
Revenue£--

Bishop's Castle

Active Listings35
Daily Rate£--
Occupancy--%
Revenue£--

Pontesbury

Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Leighton And Eaton Constantine

Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Ruyton Xi Towns

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Diddlebury

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

West Felton

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Cardington

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Kinnerley

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Lydbury North

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

Onibury

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Wem Rural

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Whitchurch Urban

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Bitterley

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Weston Rhyn

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Shifnal

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Wistanstow

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Much Wenlock

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Market Drayton

Active Listings22
Daily Rate£--
Occupancy--%
Revenue£--

Clunbury

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Eaton Under Heywood

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Craven Arms

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Longden

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Smethcott

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Broseley

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Selattyn And Gobowen

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Oswestry

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

Loppington

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Kinlet

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

Stanton Long

Active Listings13
Daily Rate£--
Occupancy--%
Revenue£--

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