Airbnb Occupancy Rates in South Hams, Devon(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in South Hams, Devon earn an average of £33,563 per year, with a typical occupancy rate of 52% and daily rates averaging £177. There were 2,343 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in South Hams, England.

South Hams Airbnb Market Map (March 2026)

2,343 listings

South Hams Market Performance

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Average Daily Rate (ADR)£177Average daily income from a booked room in South Hams.
Occupancy Rate52% Indicates strong demand and frequent bookings.
Median Annual Revenue£33,563The usual yearly earnings for an Airbnb in South Hams.
Active Listings2,343The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in South Hams?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in South Hams is 52%, meaning properties are booked for about 190 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in South Hams

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
84%59%29%3%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in South Hams

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in South Hams?

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One of the most common questions for potential Airbnb hosts in South Hams is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in South Hams

Best-in-class Airbnb properties (top 10%) in South Hams achieve around £40,376 annually, while strong performers (top 25%) earn at least £23,175. Typical properties generate about £9,940 per year, and entry-level listings (bottom 25%) see earnings near £862, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in South Hams?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The South Hams Airbnb market currently features 2,343 active listings with an average occupancy rate of 52%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 20252,332 Airbnbs
– 0%vs
February 20262,343 Airbnbs
Market dynamics show a stable condition, with listing count remaining stable by 0% over the past year. This stability provides predictable market conditions for Airbnb investment in South Hams.

Strategic Entry into South Hams Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in South Hams?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in South Hams is £177 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in South Hams

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£260per night£159per night£79per night£12per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in South Hams?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the South Hams market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£40,376
Strong Performers (25%)£23,175
Market Average£33,563
Entry Level (25%)£862
Profitability Factors
High Occupancy: 52% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £177 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: South Hams offers strong profitability potential with premium pricing opportunities. The combination of 52% occupancy and £177 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in South Hams?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in South Hams.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in South Hams Are Most Profitable for Airbnb?

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Not all areas within South Hams perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings325
Daily Rate£248
Occupancy49%
Revenue£45,148
Active Listings364
Daily Rate£166
Occupancy51%
Revenue£31,478
Active Listings116
Daily Rate£191
Occupancy51%
Revenue£36,024

Thurlestone

Active Listings77
Daily Rate£200
Occupancy54%
Revenue£39,743

Bigbury

Active Listings71
Daily Rate£--
Occupancy--%
Revenue£--

Stokenham

Active Listings91
Daily Rate£--
Occupancy--%
Revenue£--

South Huish

Active Listings81
Daily Rate£--
Occupancy--%
Revenue£--

Newton And Noss

Active Listings87
Daily Rate£--
Occupancy--%
Revenue£--

Staverton

Active Listings39
Daily Rate£--
Occupancy--%
Revenue£--

Stoke Fleming

Active Listings64
Daily Rate£--
Occupancy--%
Revenue£--

Dittisham

Active Listings58
Daily Rate£--
Occupancy--%
Revenue£--

Kingsbridge

Active Listings70
Daily Rate£--
Occupancy--%
Revenue£--

Malborough

Active Listings61
Daily Rate£--
Occupancy--%
Revenue£--

Totnes

Active Listings70
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings42
Daily Rate£--
Occupancy--%
Revenue£--

East Allington

Active Listings37
Daily Rate£--
Occupancy--%
Revenue£--

Slapton

Active Listings41
Daily Rate£--
Occupancy--%
Revenue£--

Churchstow

Active Listings28
Daily Rate£--
Occupancy--%
Revenue£--

Frogmore And Sherford

Active Listings27
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings27
Daily Rate£--
Occupancy--%
Revenue£--

Cornworthy

Active Listings37
Daily Rate£--
Occupancy--%
Revenue£--

Blackawton

Active Listings24
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Ugborough

Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Chivelstone

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Modbury

Active Listings21
Daily Rate£--
Occupancy--%
Revenue£--

Holbeton

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Halwell And Moreleigh

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

North Huish

Active Listings22
Daily Rate£--
Occupancy--%
Revenue£--

South Milton

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

South Brent

Active Listings22
Daily Rate£--
Occupancy--%
Revenue£--

Dartington

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Loddiswell

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

West Alvington

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Harberton

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Yealmpton

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Brixton

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Aveton Gifford

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Kingston

Active Listings14
Daily Rate£--
Occupancy--%
Revenue£--

Ringmore

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

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