Airbnb Occupancy Rates in South Hams, Devon(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in South Hams, Devon earn an average of £33,015 per year, with a typical occupancy rate of 52% and daily rates averaging £174. There were 2,669 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in South Hams, England.

South Hams Airbnb Market Map (May 2026)

2,669 listings

South Hams Market Performance

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Average Daily Rate (ADR)£174Average daily income from a booked room in South Hams.
Occupancy Rate52% Indicates strong demand and frequent bookings.
Median Annual Revenue£33,015The usual yearly earnings for an Airbnb in South Hams.
Active Listings2,669The total count of active short-term rental listings.

Period: May 2025 - April 2026

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How Often Will Your Airbnb Be Booked in South Hams?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in South Hams is 52%, meaning properties are booked for about 190 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in South Hams

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
85%60%30%3%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in South Hams

Peak Months

April, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in South Hams?

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One of the most common questions for potential Airbnb hosts in South Hams is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in South Hams

Best-in-class Airbnb properties (top 10%) in South Hams achieve around £40,233 annually, while strong performers (top 25%) earn at least £23,286. Typical properties generate about £10,153 per year, and entry-level listings (bottom 25%) see earnings near £861, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in South Hams?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The South Hams Airbnb market currently features 2,669 active listings with an average occupancy rate of 52%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

May 20252,571 Airbnbs
↑ 4%vs
April 20262,669 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 4% over the past year. This stability provides predictable market conditions for Airbnb investment in South Hams.

Strategic Entry into South Hams Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in South Hams?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in South Hams is £174 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in South Hams

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£258per night£158per night£85per night£12per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in South Hams?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the South Hams market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£40,233
Strong Performers (25%)£23,286
Market Average£33,015
Entry Level (25%)£861
Profitability Factors
High Occupancy: 52% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £174 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: South Hams offers strong profitability potential with premium pricing opportunities. The combination of 52% occupancy and £174 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in South Hams?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in South Hams.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in South Hams Are Most Profitable for Airbnb?

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Not all areas within South Hams perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings368
Daily Rate£242
Occupancy49%
Revenue£44,161
Active Listings387
Daily Rate£162
Occupancy51%
Revenue£30,707
Active Listings130
Daily Rate£186
Occupancy50%
Revenue£34,605

Thurlestone

Active Listings87
Daily Rate£196
Occupancy54%
Revenue£38,967

Bigbury

Active Listings80
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings101
Daily Rate£--
Occupancy--%
Revenue£--

South Huish

Active Listings98
Daily Rate£--
Occupancy--%
Revenue£--

Newton And Noss

Active Listings94
Daily Rate£--
Occupancy--%
Revenue£--

Staverton

Active Listings41
Daily Rate£--
Occupancy--%
Revenue£--

Stoke Fleming

Active Listings77
Daily Rate£--
Occupancy--%
Revenue£--

Kingsbridge

Active Listings87
Daily Rate£--
Occupancy--%
Revenue£--

Totnes

Active Listings84
Daily Rate£--
Occupancy--%
Revenue£--

Dittisham

Active Listings62
Daily Rate£--
Occupancy--%
Revenue£--

Malborough

Active Listings66
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings55
Daily Rate£--
Occupancy--%
Revenue£--

East Allington

Active Listings44
Daily Rate£--
Occupancy--%
Revenue£--

Slapton

Active Listings50
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Frogmore And Sherford

Active Listings29
Daily Rate£--
Occupancy--%
Revenue£--

Ashprington

Active Listings36
Daily Rate£--
Occupancy--%
Revenue£--

Cornworthy

Active Listings38
Daily Rate£--
Occupancy--%
Revenue£--

Churchstow

Active Listings26
Daily Rate£--
Occupancy--%
Revenue£--
Active Listings34
Daily Rate£--
Occupancy--%
Revenue£--

Ugborough

Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Chivelstone

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Blackawton

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Modbury

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Holbeton

Active Listings20
Daily Rate£--
Occupancy--%
Revenue£--

East Portlemouth

Active Listings16
Daily Rate£--
Occupancy--%
Revenue£--

South Milton

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

North Huish

Active Listings24
Daily Rate£--
Occupancy--%
Revenue£--

Halwell And Moreleigh

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

South Brent

Active Listings24
Daily Rate£--
Occupancy--%
Revenue£--

Harberton

Active Listings22
Daily Rate£--
Occupancy--%
Revenue£--

Dartington

Active Listings22
Daily Rate£--
Occupancy--%
Revenue£--

Yealmpton

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

West Alvington

Active Listings15
Daily Rate£--
Occupancy--%
Revenue£--

Loddiswell

Active Listings19
Daily Rate£--
Occupancy--%
Revenue£--

Aveton Gifford

Active Listings17
Daily Rate£--
Occupancy--%
Revenue£--

Ringmore

Active Listings18
Daily Rate£--
Occupancy--%
Revenue£--

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