Romania Mureș
Târgu Mureș

Airbnb Occupancy Rates in Târgu Mureș, Mureș(October 2026)

Source: GuestFavoritesLast updated: 2026-10-16

Airbnbs in Târgu Mureș, Mureș earn an average of €9,177 per year, with a typical occupancy rate of 56% and daily rates averaging €45. There were 211 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Târgu Mureș, Romania.

Târgu Mureș Airbnb Market Map (October 2026)

211 listings

Târgu Mureș Market Performance

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Average Daily Rate (ADR)€45Average daily income from a booked room in Târgu Mureș.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue€9,177The usual yearly earnings for an Airbnb in Târgu Mureș.
Active Listings211The total count of active short-term rental listings.

Romania average: 51% occupancy, €78 per night.

Airbnb occupancy rates by city in Romania

Period: March 2026 - September 2026

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Discover detailed Târgu Mureș Airbnb Analytics and explore real-time market data to make accurate investment decisions.

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Airbnb market analytics dashboard for Târgu Mureș, Mureș

How Often Will Your Airbnb Be Booked in Târgu Mureș?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Târgu Mureș is 56%, meaning properties are booked for about 204 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Târgu Mureș

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
86%73%54%24%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Târgu Mureș

Peak Months

June, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Târgu Mureș?

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One of the most common questions for potential Airbnb hosts in Târgu Mureș is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Târgu Mureș

Best-in-class Airbnb properties (top 10%) in Târgu Mureș achieve around €13,334 annually, while strong performers (top 25%) earn at least €9,907. Typical properties generate about €6,501 per year, and entry-level listings (bottom 25%) see earnings near €2,889, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Târgu Mureș?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Târgu Mureș is €45 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Târgu Mureș

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€73per night€50per night€38per night€29per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Târgu Mureș?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Târgu Mureș market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€13,334
Strong Performers (25%)€9,907
Market Average€9,177
Entry Level (25%)€2,889
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €45 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Târgu Mureș offers strong profitability potential with value-based market positioning. The combination of 56% occupancy and €45 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Târgu Mureș?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Târgu Mureș.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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