Airbnb Occupancy Rates in Wallonie, Belgium(May 2026)

Source: GuestFavoritesLast updated: 2026-05-23

Airbnbs in Wallonie, Belgium earn an average of €25,561 per year, with a typical occupancy rate of 43% and daily rates averaging €161. There were 9,824 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Wallonie, Belgium.

Wallonie Airbnb Market Map (May 2026)

9,824 listings

Wallonie Market Performance

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Average Daily Rate (ADR)€161Average daily income from a booked room in Wallonie.
Occupancy Rate43% Shows moderate demand and chances for more bookings.
Median Annual Revenue€25,561The usual yearly earnings for an Airbnb in Wallonie.
Active Listings9,824The total count of active short-term rental listings.

Period: November 2025 - April 2026

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How Often Will Your Airbnb Be Booked in Wallonie?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Wallonie is 43%, meaning properties are booked for about 159 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Wallonie

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
82%58%30%2%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Wallonie

Peak Months

December, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

June, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

September, October

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Wallonie?

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One of the most common questions for potential Airbnb hosts in Wallonie is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Wallonie

Best-in-class Airbnb properties (top 10%) in Wallonie achieve around €37,982 annually, while strong performers (top 25%) earn at least €21,838. Typical properties generate about €10,244 per year, and entry-level listings (bottom 25%) see earnings near €796, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Wallonie?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Wallonie Airbnb market currently features 9,824 active listings with an average occupancy rate of 43%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

November 20258,135 Airbnbs
↑ 21%vs
April 20269,824 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 21% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Wallonie.

Strategic Entry into Wallonie Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Wallonie?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Wallonie is €161 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Wallonie

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€283per night€162per night€94per night€19per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Wallonie?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Wallonie market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€37,982
Strong Performers (25%)€21,838
Market Average€25,561
Entry Level (25%)€796
Profitability Factors
High Occupancy: 43% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €161 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Wallonie offers strong profitability potential with premium pricing opportunities. The combination of 43% occupancy and €161 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Wallonie?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Wallonie.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Wallonie Are Most Profitable for Airbnb?

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Not all areas within Wallonie perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings576
Daily Rate€180
Occupancy39%
Revenue€25,946
Active Listings627
Daily Rate€94
Occupancy50%
Revenue€17,560
Active Listings240
Daily Rate€204
Occupancy37%
Revenue€28,172
Active Listings203
Daily Rate€210
Occupancy38%
Revenue€29,617
Active Listings211
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Stoumont

Active Listings95
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Active Listings174
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Manhay

Active Listings95
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Active Listings131
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Rendeux

Active Listings86
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Gedinne

Active Listings76
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Florenville

Active Listings67
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Verviers

Active Listings85
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Profondeville

Active Listings73
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Gouvy

Active Listings83
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Theux

Active Listings79
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Houyet

Active Listings63
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Marche En Famenne

Active Listings69
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Active Listings105
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Couvin

Active Listings66
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Esneux

Active Listings59
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Beauraing

Active Listings62
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Paliseul

Active Listings53
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Ciney

Active Listings54
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Lierneux

Active Listings58
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Active Listings114
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Nassogne

Active Listings52
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Froidchapelle

Active Listings79
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Chimay

Active Listings52
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Bièvre

Active Listings59
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Hotton

Active Listings53
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Comines Warneton

Active Listings68
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Antoing

Active Listings81
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Plombières

Active Listings59
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