Belgium
Wallonie

Airbnb Occupancy Rates in Wallonie, Belgium(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Wallonie, Belgium earn an average of €28,560 per year, with a typical occupancy rate of 47% and daily rates averaging €166. There were 9,889 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Wallonie, Belgium.

Wallonie Airbnb Market Map (July 2026)

9,889 listings

Wallonie Market Performance

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Average Daily Rate (ADR)€166Average daily income from a booked room in Wallonie.
Occupancy Rate47% Shows moderate demand and chances for more bookings.
Median Annual Revenue€28,560The usual yearly earnings for an Airbnb in Wallonie.
Active Listings9,889The total count of active short-term rental listings.

Period: November 2025 - June 2026

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Airbnb market analytics dashboard for Wallonie, Belgium

How Often Will Your Airbnb Be Booked in Wallonie?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Wallonie is 47%, meaning properties are booked for about 172 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Wallonie

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
84%62%35%6%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Wallonie

Peak Months

June, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

October, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Wallonie?

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One of the most common questions for potential Airbnb hosts in Wallonie is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Wallonie

Best-in-class Airbnb properties (top 10%) in Wallonie achieve around €41,031 annually, while strong performers (top 25%) earn at least €23,925. Typical properties generate about €12,000 per year, and entry-level listings (bottom 25%) see earnings near €1,881, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Wallonie?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Wallonie Airbnb market currently features 9,889 active listings with an average occupancy rate of 47%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Wallonie Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Wallonie?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Wallonie is €166 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Wallonie

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€293per night€168per night€98per night€31per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Wallonie?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Wallonie market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€41,031
Strong Performers (25%)€23,925
Market Average€28,560
Entry Level (25%)€1,881
Profitability Factors
High Occupancy: 47% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €166 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Wallonie offers strong profitability potential with premium pricing opportunities. The combination of 47% occupancy and €166 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Wallonie?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Wallonie.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Wallonie Are Most Profitable for Airbnb?

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Not all areas within Wallonie perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings561
Daily Rate€184
Occupancy42%
Revenue€28,372
Active Listings659
Daily Rate€97
Occupancy52%
Revenue€18,553
Active Listings253
Daily Rate€219
Occupancy43%
Revenue€34,733
Active Listings193
Daily Rate€220
Occupancy41%
Revenue€33,586
Active Listings208
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Stoumont

Active Listings92
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Manhay

Active Listings95
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Active Listings133
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Rendeux

Active Listings86
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Active Listings113
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Gedinne

Active Listings69
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Theux

Active Listings83
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Verviers

Active Listings89
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Profondeville

Active Listings74
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Gouvy

Active Listings80
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Florenville

Active Listings64
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Houyet

Active Listings64
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Active Listings104
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Couvin

Active Listings66
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Marche En Famenne

Active Listings67
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Ciney

Active Listings58
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Beauraing

Active Listings59
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Esneux

Active Listings57
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Paliseul

Active Listings52
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Lierneux

Active Listings59
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Saint Hubert

Active Listings53
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Yvoir

Active Listings53
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Plombières

Active Listings59
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Comines Warneton

Active Listings56
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Froidchapelle

Active Listings77
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Bièvre

Active Listings58
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Chimay

Active Listings53
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Hotton

Active Listings57
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