Airbnb Market Data in Auvergne Rhône Alpes, France(July 2026)

Occupancy, Revenue & Best Areas

Chamonix-Mont-Blanc, the world capital of mountaineering, is a legendary destination attracting travelers from around the globe year-round. Overlooked by the “Roof of Europe,” the town provides a spectacular setting for high-mountain skiing, hiking, and extreme sports. The rental market is high-performing here, with an occupancy rate of 59%. Visitors seek characterful city-center apartments or chalets with views of Mont Blanc, contributing to an annual revenue per listing of €54,790 in this vibrant, international Alpine city.

Morzine, an authentic resort village in the heart of the Portes du Soleil ski area, charms visitors with its exceptional dual-season energy. Highly popular with British and European travelers, the town is as vibrant in winter for skiing as it is in summer for mountain biking and hiking. The Airbnb market is robust, with an average annual revenue of €70,325. Visitors seek family-friendly wooden chalets and cozy apartments near the lively town center, appreciating the friendly atmosphere and preserved natural setting of this iconic Savoyard resort.

Les Allues, home to the prestigious Méribel resort in the heart of the 3 Valleys, is a world-class luxury ski destination. Featuring exceptional chalets and high-end apartments, the rental market here is extremely lucrative with an average daily rate of €494. The resort attracts a loyal international clientele drawn to the authentic Savoyard architecture and the world’s largest ski area. Properties offering “ski-in/ski-out” access or wellness amenities like hot tubs and saunas are the most sought-after for exceptional winter stays.

Les Belleville, encompassing the resorts of Saint-Martin-de-Belleville, Les Menuires, and Val Thorens, offers the widest variety of ski experiences in the 3 Valleys. It is a massive market with 1,822 listings, ranging from authentic villages to the highest ski resort in Europe. An occupancy rate of 61% demonstrates consistent appeal for athletes and families alike. Visitors seek everything from charming stone houses to modern mountain apartments, ensuring strong profitability throughout the winter season.

Courchevel is the ultimate benchmark for prestige skiing and mountain lifestyle, attracting an ultra-wealthy international clientele. The short-term rental market here is exceptional, boasting an average daily rate of €558. From palace-like chalets to ultra-luxury apartments, the property offer is resolutely premium. Visitors seek exclusivity, bespoke services, and breathtaking views of the Vanoise peaks. Despite its high seasonality, Courchevel remains the most lucrative market in the Alps for owners of exceptional properties.

Annecy, the “Venice of the Alps,” is a city of exceptional beauty nestled between its pristine lake and snow-capped peaks. Its medieval old town and flower-lined canals attract romantic and family-oriented international tourism year-round. The Airbnb market is high-performing here, boasting an occupancy rate of 66%. Visitors seek the charm of historic apartments or the stunning lake views from modern rentals. With an annual revenue of €31,022, Annecy remains one of France’s most profitable destinations, driven by its consistent and undeniable tourist appeal.

Huez, famous for the Alpe d'Huez resort and the legendary 21 bends of the Tour de France, is a premier dual-season destination. Nicknamed “The Island in the Sun” for its exceptional sunshine, the area attracts athletes and families year-round. The Airbnb market is dynamic here, with an average daily rate of €276. Visitors seek apartments with south-facing terraces or chalets near slopes and hiking trails, enjoying the vast leisure options and world-class events like Tomorrowland Winter.

Megève, an Alpine jewel born from the vision of the Rothschild family, embodies Savoyard elegance and lifestyle with its medieval center and horse-drawn carriages. It is an authentic luxury destination attracting a loyal international clientele seeking charm and Michelin-starred dining. The short-term rental market is prestigious, with an average daily rate of €370. Visitors seek the exclusivity of refined traditional chalets or luxury apartments in the heart of the village, appreciating the exceptional setting facing Mont Blanc and the resort’s chic, sophisticated atmosphere.

Tignes, a high-altitude resort known for guaranteed snow and a young, dynamic atmosphere, is a top destination for boardsports enthusiasts. Featuring its glacial lake and peaks rising above 3,000m, the area offers an exceptional playground in both winter and summer. The rental market is high-performing, with an occupancy rate of 66%. Visitors seek functional “ski-in/ski-out” apartments or luxury residences, contributing to an average annual revenue of €61,168 in this innovative and athletic resort.