Best Airbnb Markets in Auvergne Rhône Alpes, France

Les Allues, home to the prestigious Méribel resort in the heart of the 3 Valleys, is a world-class luxury ski destination. Featuring exceptional chalets and high-end apartments, the rental market here is extremely lucrative with an average daily rate of €490. The resort attracts a loyal international clientele drawn to the authentic Savoyard architecture and the world’s largest ski area. Properties offering “ski-in/ski-out” access or wellness amenities like hot tubs and saunas are the most sought-after for exceptional winter stays.

Les Belleville, encompassing the resorts of Saint-Martin-de-Belleville, Les Menuires, and Val Thorens, offers the widest variety of ski experiences in the 3 Valleys. It is a massive market with 3,449 listings, ranging from authentic villages to the highest ski resort in Europe. An occupancy rate of 62% demonstrates consistent appeal for athletes and families alike. Visitors seek everything from charming stone houses to modern mountain apartments, ensuring strong profitability throughout the winter season.

Courchevel is the ultimate benchmark for prestige skiing and mountain lifestyle, attracting an ultra-wealthy international clientele. The short-term rental market here is exceptional, boasting an average daily rate of €530. From palace-like chalets to ultra-luxury apartments, the property offer is resolutely premium. Visitors seek exclusivity, bespoke services, and breathtaking views of the Vanoise peaks. Despite its high seasonality, Courchevel remains the most lucrative market in the Alps for owners of exceptional properties.

Morzine, an authentic resort village in the heart of the Portes du Soleil ski area, charms visitors with its exceptional dual-season energy. Highly popular with British and European travelers, the town is as vibrant in winter for skiing as it is in summer for mountain biking and hiking. The Airbnb market is robust, with an average annual revenue of €68,505. Visitors seek family-friendly wooden chalets and cozy apartments near the lively town center, appreciating the friendly atmosphere and preserved natural setting of this iconic Savoyard resort.

Chamonix-Mont-Blanc, the world capital of mountaineering, is a legendary destination attracting travelers from around the globe year-round. Overlooked by the “Roof of Europe,” the town provides a spectacular setting for high-mountain skiing, hiking, and extreme sports. The rental market is high-performing here, with an occupancy rate of 58%. Visitors seek characterful city-center apartments or chalets with views of Mont Blanc, contributing to an annual revenue per listing of €54,342 in this vibrant, international Alpine city.

Val d'Isère is among the most athletic and elegant resorts in the Alps, globally renowned for its exceptional ski area shared with Tignes. It is an upscale market attracting an international crowd passionate about world-class skiing and vibrant après-ski culture. Short-term rentals are dominated by prestigious stone-and-wood chalets and luxury apartments. With an average daily rate of €481, Val d'Isère caters to a premium segment where village authenticity and high-quality property offerings ensure remarkable rental performance throughout the season.

Bourg-Saint-Maurice is the hub of the Haute-Tarentaise region, offering direct funicular access to Les Arcs and the Paradiski area. It is a strategic market combining vibrant year-round urban life with prime ski access. The Airbnb market is very active here, boasting an occupancy rate of 63%. Visitors appreciate the town’s convenience, its TGV station, and its proximity to major Alpine passes in summer. Modern apartments and townhouses are especially popular among athletes and families who prioritize accessibility.

Tignes, a high-altitude resort known for guaranteed snow and a young, dynamic atmosphere, is a top destination for boardsports enthusiasts. Featuring its glacial lake and peaks rising above 3,000m, the area offers an exceptional playground in both winter and summer. The rental market is high-performing, with an occupancy rate of 66%. Visitors seek functional “ski-in/ski-out” apartments or luxury residences, contributing to an average annual revenue of €58,739 in this innovative and athletic resort.

La Plagne Tarentaise, a major part of the Paradiski area, is a mosaic of resort villages offering a diverse, family-friendly holiday setting. From larch forests to glacial peaks, the municipality attracts a massive European clientele drawn to its varied slopes. The rental market is among the largest in the Alps, featuring 2,773 listings. Visitors primarily seek apartments in serviced residences and comfortable chalets, ensuring a solid occupancy rate of 58% backed by a strong and reassuring family-oriented brand image.

Huez, famous for the Alpe d'Huez resort and the legendary 21 bends of the Tour de France, is a premier dual-season destination. Nicknamed “The Island in the Sun” for its exceptional sunshine, the area attracts athletes and families year-round. The Airbnb market is dynamic here, with an average daily rate of €258. Visitors seek apartments with south-facing terraces or chalets near slopes and hiking trails, enjoying the vast leisure options and world-class events like Tomorrowland Winter.