Airbnb Market Data in Bouches-du-Rhône, Provence-Alpes-Côte d'Azur(November 2026)

Occupancy, Revenue & Best Areas

Aix-en-Provence, the city of King René and Cézanne, charms visitors with its classic elegance, fountain-adorned squares, and typical Provençal lifestyle. As a vibrant university and cultural hub, it attracts a discerning international clientele year-round. The Airbnb market is robust here, boasting an occupancy rate of 65%. Visitors seek the charm of apartments in historic mansions within the old center or the tranquility of countryside estates. With an average annual revenue of €31,053, Aix provides consistent performance driven by high-quality tourism.

La Ciotat, a city with a rich industrial past transformed into a popular seaside resort, offers a unique setting with its historic shipyards and majestic calanques (Mugel, Figuerolles). It is a destination that charms with its authentic Provençal character and family-friendly beaches. The Airbnb market is dynamic here, driven by leisure tourism and growing demand for the South of France. Visitors seek city-center apartments near the old port or homes with outdoor space on the hillsides, ensuring an average annual revenue of €29,574.

Saint-Rémy-de-Provence, a jewel of the Alpilles in the heart of eternal Provence, offers a living environment of rare elegance between its private mansions and ancient sites like Glanum. It is a prestigious destination attracting a refined international clientele fascinated by art, colorful markets, and the landscapes that inspired Van Gogh. The rental market is extraordinary here, featuring a record average daily rate of €266. Visitors seek the exclusivity of Provençal farmhouses (‘mas’) with pools and character-filled charming homes, generating a remarkable annual revenue of €59,221. Its global brand image and lifestyle ensure some of the highest profitability in the region.

Cassis, a Mediterranean jewel nestled between Europe’s highest sea cliffs and the Calanques National Park, offers an absolutely unique postcard setting. It is a destination of global prestige attracting a refined international clientele fascinated by its picturesque harbor and local wines. The rental market is exceptional here, featuring an average daily rate of €198. Visitors seek the exclusivity of harbor-side apartments or villas with views of Cape Canaille, generating a remarkable annual revenue of €44,673. Its aura as a chic fishing village ensures some of the highest profitability on the Mediterranean coast.

Arles, a millennial city UNESCO-listed and the capital of Camargue, is an open-air museum blending an invaluable Roman legacy with contemporary artistic avant-garde, such as the Luma Foundation. It is a global cultural hub attracting a clientele passionate about history, photography, and bullfighting traditions. The Airbnb market here is solid, featuring an occupancy rate of 55%. Visitors appreciate the character of apartments in the historic center and the charm of renovated townhouses, generating an average annual revenue of €24,899. Its cultural influence and status as the gateway to the Camargue ensure steady demand.

Martigues, nicknamed the ‘Provençal Venice’ for its picturesque canals connecting the Etang de Berre to the Mediterranean, offers an enchanting setting that has captivated many painters. It is a vibrant and authentic city that brilliantly combines maritime heritage with the beaches of the Côte Bleue, attracting family tourism seeking friendliness. The Airbnb market here is dynamic, featuring an occupancy rate of 61%. Visitors appreciate the character of fishermen’s houses on the Saint-Sébastien canal and the functionality of apartments near the lively center, generating an average annual revenue of €23,308. Its cultural vitality and unique beauty make it a reliable choice.

Les Saintes-Maries-de-la-Mer, the legendary capital of Camargue, is a character-filled town where land, sea, and traditions meet between marshes and the Mediterranean. It is a globally unique destination attracting pilgrimage tourism, wild nature lovers, and Gypsy culture enthusiasts. The Airbnb market here is solid, featuring an occupancy rate of 56%. Visitors seek the charm of traditional white houses and the functionality of apartments near the waterfront, generating an average annual revenue of €25,978. Its mystical aura and raw beauty ensure steady demand throughout the season.

Mallemort, a character-filled village nestled between the Durance River and the Alpilles massif, is world-famous for hosting the prestigious Pont Royal estate and its exceptional golf course. It is a destination that appeals through its Provençal elegance and high-end leisure infrastructure, attracting a discerning international clientele. The Airbnb market here is solid, benefiting from an attractive average daily rate of €158. Visitors seek the exclusivity of villas within the estate and the charm of village houses, generating an average annual revenue of €32,133. Its aura as a ‘sport and wellness’ destination ensures constant high-quality demand.