Airbnb Market Data in Bretagne, France(July 2026)

Occupancy, Revenue & Best Areas

Saint-Malo is a premier destination in Brittany, renowned for its historic ramparts and corsair heritage. The short-term rental market here is exceptionally vibrant, fueled by beautiful sandy beaches and major events like the Route du Rhum sailing race. Travelers, frequently French families and British tourists, seek authentic apartments within the walled city or seaside villas. Boasting 1,629 active listings, Saint-Malo presents strong investment potential with consistent demand across all seasons.

Dinard, the “Pearl of the Emerald Coast,” charms visitors with its Belle Époque elegance and listed villas overlooking the sea. This upscale market attracts a discerning clientele, drawn by the British Film Festival and scenic coastal walks. Its proximity to Saint-Malo further boosts its appeal. Short-term rentals here offer a prestigious setting perfect for luxury getaways. With an occupancy rate of 54%, this seaside resort remains a highly reliable market for investors.

World-famous for its ancient standing stones, Carnac is a top destination in the Morbihan region. Blending cultural heritage with seaside fun, it attracts a diverse crowd ranging from history buffs to sailing enthusiasts. The rental market is highly seasonal but intense, seeing significant spikes during school holidays. Homes with gardens and apartments near the Grande Plage are the most sought-after properties for those looking to enjoy the sea air and local spa treatments.

Vannes, the gateway to the Gulf of Morbihan, enchants visitors with its medieval walls and lively marina. The city attracts many travelers drawn to gulf cruises and beautiful French-style gardens. The short-term rental market is robust, supported by family tourism and traditional events like the Fêtes d'Arvor. With an average annual revenue of €19,722, Vannes offers excellent opportunities for hosts providing authentic properties in the heart of the old town.

As the capital of Brittany, Rennes is a vibrant student and cultural hub that attracts both business travelers and urban tourists. Its historic center, featuring half-timbered houses, and the energetic Trans Musicales festival are major draws. The Airbnb market benefits from steady demand, driven by business trips and weekend tourism. Modern city-center apartments are especially popular among visitors looking to experience the local gastronomy and the unique Rennes lifestyle.

Quiberon, located at the tip of its famous peninsula, offers a striking contrast between its wild, rugged coastline and sheltered beaches. It is a hub for thalassotherapy and surfing in Brittany. The short-term rental market is highly dynamic, fueled by travelers catching ferries to nearby islands like Belle-Île-en-Mer and enjoying the renowned local seafood. Seaside studios with balconies and charming fisherman’s cottages are especially popular among visitors.

In the heart of the Pink Granite Coast, Perros-Guirec offers breathtaking landscapes that attract nature lovers and hikers (Sentier des Douaniers). This family-friendly seaside resort is famous for its fine sandy beaches and casino. The rental market is very active during the summer, with travelers primarily seeking stunning views of the pink granite formations or direct beach access. It remains a top choice for those looking for a rejuvenating getaway in Brittany.

Located on the Rhuys Peninsula, Sarzeau is a destination nestled between the ocean and the gulf, perfect for water sports and hiking enthusiasts. Major draws include the Château de Suscinio and expansive Atlantic beaches. The Airbnb market is characterized by many second homes being converted into short-term rentals. Families especially value the tranquility and wide range of activities available, ensuring steady demand throughout the sunny season.

Crozon, the jewel of the peninsula, is a haven for lovers of wild nature and breathtaking vistas. Situated between Cap de la Chèvre and Pointe de Pen-Hir, it draws hikers and surfers from around the globe. The rental market is highly active, especially for traditional Breton houses and villas overlooking the Iroise Sea. Visitors value the tranquility and authenticity of this “end of the world” destination, ensuring robust demand starting in early spring.

Fouesnant-les-Glénan is one of South Finistère’s most popular destinations, largely thanks to its archipelago with turquoise waters. The area offers an idyllic setting of white sandy beaches and apple orchards. The rental market is highly seasonal, driven by water sports and local gastronomy (AOP cider). French and European families seek authentic seaside stays here, making Fouesnant a reliable choice for rental investment in Brittany.