Airbnb Market Data in Devon, England(August 2026)

Occupancy, Revenue & Best Areas

Northam, encompassing the award-winning Westward Ho! beach and the historic village of Appledore, offers a diverse and spectacular coastal setting famous for its surfing and maritime heritage. It is a destination that brilliantly combines family seaside fun with artistic charm, attracting a massive mix of domestic and international tourism. The Airbnb market is extraordinary here, featuring an occupancy rate of 63%. Visitors seek the quality of modern beach-front apartments and the character of traditional cottages near the estuary, generating a remarkable annual revenue of £49,051. Its unique coastal features ensure exceptionally strong demand.

Mortehoe, a picturesque cliff-top village near the famous Woolacombe beach, offers an authentic and rugged coastal experience in an Area of Outstanding Natural Beauty. It is a destination of rare beauty that appeals through its spectacular hiking trails and peaceful atmosphere, attracting outdoor enthusiasts and families seeking high-quality scenery. The Airbnb market here is very strong, featuring an average daily rate of £223. Visitors seek the character of traditional stone cottages and the exclusivity of homes with sweeping Atlantic views, generating a remarkable annual revenue of £47,740. Its timeless charm and iconic status ensure solid profitability.

Brixham, a vibrant and historic fishing port on the English Riviera, enchants with its colorful hillside houses, its lively harbor, and its legendary maritime past. It is a destination that brilliantly combines maritime tradition with modern seaside pleasures, attracting a diverse mix of family tourism and seafood lovers year-round. The Airbnb market here is solid, featuring an occupancy rate of 57%. Visitors appreciate the character of harbor-side cottages and the functionality of modern apartments with sea views, generating a steady annual revenue of £30,182. Its summer vitality and iconic status as a working port ensure consistent demand.

Salcombe is a world-renowned sailing destination and a prestigious holiday town on the banks of a stunning deep-water estuary in South Devon. Known for its crystalline waters, boutique shops, and exclusive atmosphere, it attracts a high-end international clientele seeking luxury and maritime activities. The Airbnb market is very lucrative here, featuring a high average daily rate of £244. Visitors seek the exclusivity of waterfront apartments and the character of coastal residences, generating an impressive annual revenue of £47,866. Its status as an iconic UK gem ensures exceptionally steady and strong demand.

Ilfracombe is a vibrant and historic seaside resort on the North Devon coast, famous for its dramatic cliffs, its picturesque harbor, and the iconic ‘Verity’ sculpture by Damien Hirst. It is a destination that brilliantly combines maritime heritage with a modern artistic energy, attracting a diverse mix of discovery and relaxation tourism. The Airbnb market here is solid, featuring an occupancy rate of 53%. Visitors appreciate the character of Regency-style villas and the functionality of modern apartments with harbor views, generating a steady annual revenue of £34,229. Its summer vitality and status as a nautical hub ensure consistent demand.

Georgeham, a picturesque village nestled behind some of North Devon’s most famous surfing beaches like Croyde and Putsborough, offers a tranquil and charming rural escape. Known for its traditional thatched cottages and friendly local pubs, it attracts a mix of outdoor enthusiasts and families seeking a peaceful base near the Atlantic coast. The Airbnb market here is extraordinary, featuring a remarkable average daily rate of £233. Visitors seek the character of historic cottages and the exclusivity of homes with spacious gardens, generating a remarkable annual revenue of £49,499. Its unique location and timeless appeal ensure exceptionally strong demand.

Dartmouth is a prestigious and historic port town situated on the banks of the beautiful Dart Estuary, famous for its naval heritage and narrow medieval streets. It attracts an international clientele seeking elegance, maritime activities, and exclusive coastal paths. The Airbnb market here is efficient, featuring an occupancy rate of 54%. Visitors value the character of historic townhouses and the functionality of apartments with panoramic river views, generating a steady annual revenue of £31,632. Its year-round appeal and status as a nautical and cultural hub ensure consistent rental demand.

Exmouth, famously known as the gateway to the Jurassic Coast World Heritage Site, offers a vibrant and historic seaside setting with two miles of golden sands. It is a destination that brilliantly combines maritime heritage with modern watersports energy, attracting a massive mix of family and adventure tourism. The Airbnb market here is solid, featuring an occupancy rate of 58%. Visitors seek the character of coastal villas and the functionality of modern apartments with sea views, generating a steady annual revenue of £29,951. Its year-round appeal and iconic status as a top UK holiday town ensure consistent demand.

Braunton, famously known as the gateway to the North Devon surfing beaches, offers a dynamic and friendly holiday setting near the vast Braunton Burrows UNESCO Biosphere Reserve. It is a destination prioritizing outdoor activities and community spirit, attracting a massive mix of families and surfers. The Airbnb market here is high-performing, featuring an occupancy rate of 59%. Visitors seek the quality of large holiday houses and the modernity of apartments near the lively village center, generating an impressive annual revenue of £39,431. Its strategic location and coastal appeal ensure robust profitability.

Wembury, a tranquil and picturesque village on the South Devon coast, is famous for its rocky beaches, its iconic offshore Great Mewstone, and its exceptional rock-pooling. It is a destination prioritizing peace and natural beauty, attracting families and nature lovers seeking a quiet escape near Plymouth. The Airbnb market here is efficient, featuring an occupancy rate of 58%. Visitors appreciate the character of coastal residences and the functionality of homes with sea views, generating a steady annual revenue of £27,385. Its natural charm and proximity to the South West Coast Path ensure regular demand.