Airbnb Occupancy Rates in Whitby, North Yorkshire (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in Whitby, North Yorkshire earn an average of £36,472 per year, with a typical occupancy rate of 57% and daily rates averaging £178. There were 1,082 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Whitby, England.

Whitby Airbnb Market Heatmap (October 2025)

1,082 listings

Whitby Market Performance

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Average Daily Rate (ADR) £178 Average daily income from a booked room in Whitby.
Occupancy Rate 57% Indicates strong demand and frequent bookings.
Median Annual Revenue £36,472 The usual yearly earnings for an Airbnb in Whitby.
Active Listings 1,082 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in Whitby?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Whitby is 57%, meaning properties are booked for about 209 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Whitby

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
91% 72% 48% 16%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Whitby

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Whitby?

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One of the most common questions for potential Airbnb hosts in Whitby is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Whitby

Best-in-class Airbnb properties (top 10%) in Whitby achieve around £52,281 annually, while strong performers (top 25%) earn at least £32,304. Typical properties generate about £18,765 per year, and entry-level listings (bottom 25%) see earnings near £5,259, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Whitby?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Whitby Airbnb market currently features 1,082 active listings with an average occupancy rate of 57%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

October 2024 1,001 Airbnbs
↑ 8% vs
September 2025 1,082 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 8% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Whitby.

Strategic Entry into Whitby Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Whitby?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Whitby is £178 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Whitby

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
£287 per night £186 per night £123 per night £66 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Whitby?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Whitby market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) £52,281
Strong Performers (25%) £32,304
Market Average £36,472
Entry Level (25%) £5,259
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £178 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Whitby offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and £178 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Whitby?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Whitby.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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