Airbnb Occupancy Rates in Whitby, North Yorkshire(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Whitby, North Yorkshire earn an average of £31,481 per year, with a typical occupancy rate of 54% and daily rates averaging £159. There were 1,198 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Whitby, England.

Whitby Airbnb Market Map (June 2026)

1,198 listings

Whitby Market Performance

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Average Daily Rate (ADR)£159Average daily income from a booked room in Whitby.
Occupancy Rate54% Indicates strong demand and frequent bookings.
Median Annual Revenue£31,481The usual yearly earnings for an Airbnb in Whitby.
Active Listings1,198The total count of active short-term rental listings.

Period: June 2025 - May 2026

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How Often Will Your Airbnb Be Booked in Whitby?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Whitby is 54%, meaning properties are booked for about 198 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Whitby

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
88%70%46%16%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Whitby

Peak Months

May, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Whitby?

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One of the most common questions for potential Airbnb hosts in Whitby is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Whitby

Best-in-class Airbnb properties (top 10%) in Whitby achieve around £43,489 annually, while strong performers (top 25%) earn at least £28,467. Typical properties generate about £16,763 per year, and entry-level listings (bottom 25%) see earnings near £4,963, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Whitby?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Whitby Airbnb market currently features 1,198 active listings with an average occupancy rate of 54%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

May 20251,009 Airbnbs
↑ 19%vs
May 20261,198 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 19% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Whitby.

Strategic Entry into Whitby Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Whitby?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Whitby is £159 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Whitby

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£241per night£164per night£115per night£63per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Whitby?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Whitby market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£43,489
Strong Performers (25%)£28,467
Market Average£31,481
Entry Level (25%)£4,963
Profitability Factors
High Occupancy: 54% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £159 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Whitby offers strong profitability potential with premium pricing opportunities. The combination of 54% occupancy and £159 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Whitby?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Whitby.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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