Airbnb Market Data in Morbihan, Brittany(October 2026)

Occupancy, Revenue & Best Areas

World-famous for its ancient standing stones, Carnac is a top destination in the Morbihan region. Blending cultural heritage with seaside fun, it attracts a diverse crowd ranging from history buffs to sailing enthusiasts. The rental market is highly seasonal but intense, seeing significant spikes during school holidays. Homes with gardens and apartments near the Grande Plage are the most sought-after properties for those looking to enjoy the sea air and local spa treatments.

Quiberon, located at the tip of its famous peninsula, offers a striking contrast between its wild, rugged coastline and sheltered beaches. It is a hub for thalassotherapy and surfing in Brittany. The short-term rental market is highly dynamic, fueled by travelers catching ferries to nearby islands like Belle-Île-en-Mer and enjoying the renowned local seafood. Seaside studios with balconies and charming fisherman’s cottages are especially popular among visitors.

Vannes, the gateway to the Gulf of Morbihan, enchants visitors with its medieval walls and lively marina. The city attracts many travelers drawn to gulf cruises and beautiful French-style gardens. The short-term rental market is robust, supported by family tourism and traditional events like the Fêtes d'Arvor. With an average annual revenue of €21,192, Vannes offers excellent opportunities for hosts providing authentic properties in the heart of the old town.

Located on the Rhuys Peninsula, Sarzeau is a destination nestled between the ocean and the gulf, perfect for water sports and hiking enthusiasts. Major draws include the Château de Suscinio and expansive Atlantic beaches. The Airbnb market is characterized by many second homes being converted into short-term rentals. Families especially value the tranquility and wide range of activities available, ensuring steady demand throughout the sunny season.

Located at the entrance to the Gulf of Morbihan, Arzon is a premier seaside resort famous for its Crouesty marina. It is a top destination for sailing and spa treatments. The short-term rental market caters to a wealthy family clientele seeking proximity to beaches and coastal paths. With 641 listings, Arzon offers a wide variety of properties, from luxury apartments to holiday homes, all benefiting from the gulf’s unique microclimate.

Saint-Pierre-Quiberon, located on the wild side of the famous peninsula, offers a holiday setting of raw beauty between the turbulent Atlantic and the sheltered bay. It is a preferred destination for nautical enthusiasts, surfers, and nature lovers, attracting loyal tourists seeking Breton authenticity. The Airbnb market here is high-performing, featuring an occupancy rate of 59%. Visitors seek the character of fishermen’s houses and the independence of villas with gardens near the beaches, generating a remarkable annual revenue of €38,794. Its maritime energy and unique panoramas ensure strong profitability.

Le Palais, the picturesque capital of Belle-Île-en-Mer dominated by its majestic Vauban citadel, enchants with its colorful facades and lively fishing port. It is a character-filled town of rare beauty attracting international tourism fascinated by the history and landscapes of Brittany’s largest island. The Airbnb market here is extremely active, featuring an occupancy rate of 63%. Visitors seek the character of apartments in the historic village and high-quality houses with sea views, generating a remarkable annual revenue of €32,223. Its island aura and prestige ensure strong profitability.

Ploemeur, a character-filled city between the sea and countryside on the Lorient coast, offers a natural and diverse holiday setting famous for its fine-sand beaches and the port of Lomener. It is a destination that appeals through its peace and Breton authenticity, attracting vacationers seeking rest and hiking. The Airbnb market here is solid, featuring an occupancy rate of 55%. Visitors primarily seek the charm of holiday homes with gardens and the modernity of apartments near the coast, generating an annual revenue of €22,916. Its gentle lifestyle and preserved environment make it a strategic choice.

Lorient, the ‘City of Five Ports’ famous for its Inter-Celtic Festival and submarine base, is a dynamic city geared toward the ocean. It is a major economic and cultural hub in Morbihan attracting discovery tourism and a significant professional clientele. The Airbnb market here is very efficient, featuring an occupancy rate of 64%. Visitors appreciate the central location of renovated apartments and immediate proximity to the ports and transport, taking advantage of an average daily rate of €73. With an average annual revenue of €17,253, the city offers stable profitability driven by its maritime vitality and urban energy.