Airbnb Market Data in Pays De La Loire, France(September 2026)

Occupancy, Revenue & Best Areas

Les Sables-d'Olonne, home of the Vendée Globe sailing race and famous for its vast fine-sand beach and lively embankment, is a premier nautical and seaside destination. It is a dynamic city that brilliantly blends maritime tradition and modern resort life, attracting massive tourism year-round. The Airbnb market is high-performing here, boasting an occupancy rate of 51%. Visitors seek luxury apartments with balconies facing the sea or renovated fisherman’s houses, generating an annual revenue of €21,788. Its status as a sailing capital ensures steady demand for high-quality stays.

La Baule-Escoublac, famous for its crescent-shaped bay and prestigious villas nestled under pine trees, is one of France’s most chic seaside resorts. It is an exceptional destination attracting high-end and family-oriented visitors who appreciate elegance and a gentle lifestyle. The rental market is high-quality here, featuring an average daily rate of €135. Visitors seek exclusive Belle Époque villas or luxury apartments with panoramic ocean views, generating an annual revenue of €25,146. Its prestigious brand image ensures steady demand for upscale stays on the Côte d'Amour.

Le Mans, world-famous for its 24-hour race, is a city of art and history hiding one of France’s most beautiful medieval hearts (Cité Plantagenêt) behind its Roman walls. It is an Airbnb market driven by discovery tourism and a significant professional clientele. The market is efficient here, featuring an occupancy rate of 48%. Visitors appreciate the charm of historic apartments or the functionality of rentals near the race circuit, taking advantage of an average daily rate of €106. Its event-driven energy and strategic position make it a stable and profitable urban destination.

Saint-Jean-de-Monts is a premier family-friendly seaside resort, renowned for its vast, safe fine-sand beach and expansive pine forest. It is an invigorating destination offering a wealth of outdoor activities, attracting massive family tourism every summer. The Airbnb market is dynamic here, driven by strong demand for outdoor holidays. Visitors seek apartments near the ocean or homes with gardens, generating an average annual revenue of €18,313. Its friendly atmosphere and preserved natural spaces make it a reliable market on the Vendée coast.

Nantes, city of the Dukes of Brittany with exceptional creative energy, is a city of art and history reinvented by Les Machines de l'île. As a major economic and cultural crossroads, it attracts a mix of business and leisure tourism fascinated by its urban boldness. The Airbnb market is high-performing here, boasting an occupancy rate of 62%. Visitors seek the character of historic city-center apartments or modernity on the Isle of Nantes, generating an annual revenue of €17,612. Its cultural vitality and gentle lifestyle ensure strong and consistent profitability for hosts.

Saint-Hilaire-de-Riez, set between fine-sand beaches and spectacular rocky cliffs, offers one of the most varied coastlines in Vendée. It is a family-oriented and natural destination that appeals through its diverse landscapes and preserved dune areas. The Airbnb market is dynamic here, featuring an occupancy rate of 51%. Visitors particularly value ocean-facing apartments or holiday homes in residential neighborhoods, generating an average annual revenue of €18,552. Its peace and natural spaces make it a favorite base for family relaxation.

Noirmoutier-en-l'Île, the ‘island of mimosas’ famous for its Passage du Gois and salt marshes, offers an authentic and preserved holiday setting. It is a character-filled destination that charms with its white houses with blue shutters and unique island atmosphere. The rental market is high-performing here, featuring an occupancy rate of 55%. Visitors seek the charm of villas under the pines in Bois de la Chaise or fisherman’s houses, generating an annual revenue of €33,533. Its romantic reputation and status as a listed natural site ensure steady demand in both winter and summer.

Pornichet, an elegant resort on the Côte d'Amour famous for its racecourse and casino, offers a chic and friendly seaside setting on the Bay of La Baule. It is a vibrant destination attracting visitors seeking water sports and relaxation in a polished environment. The rental market is solid here, featuring an occupancy rate of 54%. Visitors seek luxury apartments with terraces facing the sea or Anglo-Norman style villas, generating an annual revenue of €25,172. Its dynamic resort image and exceptional living environment ensure regular demand.

Pornic, a medieval city and character-filled fishing port on the Jade Coast, enchants with its castle overlooking the sea and picturesque coastal paths. It is a charming destination attracting loyal tourists fascinated by its Breton authenticity and rocky coves. The rental market is high-performing here, featuring an occupancy rate of 56%. Visitors seek the charm of townhouses in the city center or sea views from renovated apartments, contributing to an average annual revenue of €23,398. Its romantic reputation and preserved natural setting ensure steady demand in both winter and summer.

La Tranche-sur-Mer, nicknamed ‘Little California’, is a family seaside resort renowned for its exceptional surfing conditions and miles of south-facing fine-sand beaches. A destination of character and water sports, it attracts athletes and families seeking sun and friendliness. The rental market is high-performing here, featuring an average daily rate of €133. Visitors seek the charm of white houses with blue shutters and apartments with ocean views, generating an average annual revenue of €25,398. Its privileged climate and dynamic atmosphere ensure solid profitability.