Airbnb Market Data in Puy De Dôme, Auvergne Rhône Alpes(October 2026)

Occupancy, Revenue & Best Areas

Besse-et-Saint-Anastaise is the department’s resort face: Lac Guéry, Super Besse slopes, and stone villages pulling heavy winter and summer flow. 915 active listings make it one of the deepest markets outside Clermont—ideal for comparing chalets, residence flats, and village gîtes.

Expect 51% occupancy, €104 ADR, and €19,440 in annual revenue. Winter and summer peaks get crowded fast—differentiate by neighbourhood, family setup, and honest peak-season parking. Listings that understate the drive up or post-ski cleaning see ratings drop; a clear arrival guide protects reviews.

Historic Sancy resort, Mont-Dore sells winter ski, summer hiking, and spa breaks in one package—with 985 active listings capturing French and Belgian families. Well-insulated chalets and lift-adjacent apartments win school holidays; poorly heated studios slide in the wet shoulder season.

Metrics cluster around 48% occupancy, €88 per night, and €15,588 in annual revenue—often premium in February and July–August. Show snow in photos but be honest about slope access and ski storage; at Mont-Dore, transparent piste distances beat “ski-in ski-out” headlines.

Department capital, Clermont-Ferrand holds 961 active listings—the Puy-de-Dôme’s deepest pool for urban stays, business nights, and weekend hops to Puy de Dôme or Vulcania. Demand mixes conferences, rugby weekends, students, and families who want a city base before heading to spas or mountain resorts.

Commune metrics run near 56% occupancy, €71 ADR, and about €14,686 in annual revenue—often steadier than Besse thanks to off-peak urban nights. Well-located two-beds and homes with parking perform; promising “lake walkable” from a peripheral block disappoints. Investing here means classic hotel competition offset by less reliance on February ski peaks alone.

Spa town at the foot of Sancy, La Bourboule draws cure guests, families, and seniors seeking calm walks and mountain air. With 567 listings, the market is deep enough to segment Belle Époque villas, centre apartments, and forest-edge gîtes without flattening the whole department.

The commune shows 49% occupancy, €74 nightly rates, and about €13,249 in annual revenue—often softer ADR than Besse but lifted by longer stays. Homes with tubs, strong heating, and accessibility (lift, fewer stairs) win thermal guests; ignoring winter humidity costs maintenance and reviews.

Between Lac Chambon, Murol castle, and volcano panoramas, Murol draws families and hikers chaining swims, heritage, and Sancy day trips. 168 active listings attract investors who want the lake without some resort peak pricing.

The market shows 51% occupancy, €103 per night on average, and about €19,325 in annual revenue. Summer peaks and May bridges dominate; garden homes with honest lake access win. Promising “private beach” without clarifying shared shoreline disappoints—realistic lake and castle photos convert better.

Cheese village and dormant-volcano country, Saint-Nectaire attracts food travellers, hikers, and families seeking Auvergne authenticity. With 111 listings, the market stays human-scale—each home competes on stone charm, heating, and honest distances to Clermont or the lake.

Occupancy reaches 50%, ADR averages €116, and annual revenue €21,363, often lifted by gastronomic weekends and nature stays. Gîtes with fireplace, terrace, and parking win; poorly ventilated attic studios drop in heatwaves. Investing here means selling calm and the cheese route—not ski-resort ADR without justification.

Châtel-Guyon blends spa culture, parkland, and access toward Riom and Clermont—a mixed crowd of cure guests, families, and remote workers comparing calm vs connectivity. 199 active listings let you test spa studios, garden homes, and properties near treatment centres.

Hosts see 55% occupancy, €54 nightly rates, and roughly €10,929 in annual revenue. Parking, heating, and fibre matter more than a weak “park view” on a secondary block. Shoulder months can fill with mid-stays if the home stays warm and bright—light matters for guests spending days in treatment routines.

Royat, a spa town on Clermont’s edge, captures cure guests and travellers who want treatments plus dining without leaving the motorway belt. 138 listings are enough for terrace apartments, townhouses, and practical repeat short stays.

Occupancy runs near 58%, ADR at €55, and commune revenue around €11,704—less “ski spike” than Mont-Dore, more year-round rhythm from the thermal basin. Listings that spell out spa access, shops, and road noise outperform generic “Chain of Puys view” copy from a busy street. Quality bedding and bathroom setup build repeat guests.