Airbnb Occupancy Rates in Barajas, Madrid (January 2026)

Source: GuestFavorites Last updated: 2026-01-03

Airbnbs in Barajas, Madrid earn an average of €29,581 per year, with a typical occupancy rate of 70% and daily rates averaging €117. There were 65 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Barajas, Spain.

Barajas Airbnb Market Map (January 2026)

65 listings

Barajas Market Performance

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Average Daily Rate (ADR) €117 Average daily income from a booked room in Barajas.
Occupancy Rate 70% Indicates strong demand and frequent bookings.
Median Annual Revenue €29,581 The usual yearly earnings for an Airbnb in Barajas.
Active Listings 65 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in Barajas?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Barajas is 70%, meaning properties are booked for about 255 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Barajas

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
95% 86% 71% 35%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Barajas

Peak Months

November, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

June, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Barajas?

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One of the most common questions for potential Airbnb hosts in Barajas is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Barajas

Best-in-class Airbnb properties (top 10%) in Barajas achieve around €41,197 annually, while strong performers (top 25%) earn at least €32,643. Typical properties generate about €22,358 per year, and entry-level listings (bottom 25%) see earnings near €9,177, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Barajas?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Barajas Airbnb market currently features 65 active listings with an average occupancy rate of 70%. This represents a developing market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

January 2025 56 Airbnbs
↑ 16% vs
December 2025 65 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 16% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Barajas.

Strategic Entry into Barajas Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Barajas?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Barajas is €117 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Barajas

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€176 per night €132 per night €100 per night €72 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Barajas?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Barajas market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €41,197
Strong Performers (25%) €32,643
Market Average €29,581
Entry Level (25%) €9,177
Profitability Factors
High Occupancy: 70% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €117 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Barajas offers excellent profitability potential with competitive pricing advantages. The combination of 70% occupancy and €117 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Barajas?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Barajas.

Current Regulatory Status

With 17% compliance, regulations are moderately enforced in this market.

Compliance Level Moderate Enforcement

Key Regulatory Requirements

Standard registration and tax obligations apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Moderate compliance requirements balance ease of entry with market protection.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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