Airbnb Occupancy Rates in Madrid, Comunidad De Madrid (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in Madrid, Comunidad De Madrid earn an average of €43,010 per year, with a typical occupancy rate of 73% and daily rates averaging €162. There were 13,264 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Madrid, Spain.

Madrid Airbnb Market Heatmap (October 2025)

Madrid, Comunidad De Madrid

Airbnb Market Area

13,264 listings

Madrid Market Performance

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Average Daily Rate (ADR) €162 Average daily income from a booked room in Madrid.
Occupancy Rate 73% Indicates strong demand and frequent bookings.
Median Annual Revenue €43,010 The usual yearly earnings for an Airbnb in Madrid.
Active Listings 13,264 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in Madrid?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Madrid is 73%, meaning properties are booked for about 266 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Madrid

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
97% 88% 74% 46%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Madrid

Peak Months

September, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Madrid?

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One of the most common questions for potential Airbnb hosts in Madrid is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Madrid

Best-in-class Airbnb properties (top 10%) in Madrid achieve around €65,518 annually, while strong performers (top 25%) earn at least €42,969. Typical properties generate about €26,600 per year, and entry-level listings (bottom 25%) see earnings near €12,428, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Madrid?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Madrid Airbnb market currently features 13,264 active listings with an average occupancy rate of 73%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

October 2024 12,357 Airbnbs
↑ 7% vs
September 2025 13,264 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 7% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Madrid.

Strategic Entry into Madrid Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Madrid?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Madrid is €162 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Madrid

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€262 per night €176 per night €122 per night €84 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Madrid?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Madrid market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €65,518
Strong Performers (25%) €42,969
Market Average €43,010
Entry Level (25%) €12,428
Profitability Factors
High Occupancy: 73% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €162 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Madrid offers excellent profitability potential with premium pricing opportunities. The combination of 73% occupancy and €162 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Madrid?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Madrid.

Current Regulatory Status

With 18% compliance, regulations are moderately enforced in this market.

Compliance Level Moderate Enforcement

Key Regulatory Requirements

Standard registration and tax obligations apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Moderate compliance requirements balance ease of entry with market protection.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Madrid Are Most Profitable for Airbnb?

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Not all areas within Madrid perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 6,056
Daily Rate €181
Occupancy 75%
Revenue €49,917
Active Listings 765
Daily Rate €203
Occupancy 73%
Revenue €54,431
Active Listings 792
Daily Rate €134
Occupancy 69%
Revenue €34,420
Active Listings 609
Daily Rate €133
Occupancy 74%
Revenue €36,651
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