Airbnb Occupancy Rates in Madrid, Comunidad De Madrid(March 2026)
Discover the short-term rental performance in Madrid, Comunidad De Madrid, where listings earn an average of €44,374 per year. With daily rates averaging €165 and a typical occupancy rate of 74%, the market remains highly resilient. There were 11,165 active properties recorded in March 2026, driven by a unique mix of business and leisure demand.
As the capital of Spain, Madrid is a magnetic hub for international business trade fairs and major cultural events. The city’s ‘Plan RESIDE’ is reshaping the landscape, favoring rentals in non-residential buildings and creating a more professionalized STR environment. Whether it’s the luxury appeal of Salamanca or the artistic energy of Malasaña, Madrid offers a stable and sophisticated market for forward-thinking investors.
Madrid Airbnb Market Map (March 2026)
Madrid Market Performance
Period: March 2025 - February 2026
Is Airbnb a Good Investment in Madrid?
The Verdict: YES, but focus on license-eligible properties or ‘tertiary’ use buildings.
Madrid is a powerhouse for short-term rentals, characterized by two distinct demand peaks: major business trade fairs (like FITUR) and massive cultural events (like Madrid Pride). While it generates strong annual revenue, investors must navigate the city’s evolving ‘Plan RESIDE,’ which prioritizes tourist apartments in non-residential buildings.
Market Comparison: Madrid vs. Top Spanish Destinations
| City | Avg Revenue | Occupancy | What the rules say |
|---|---|---|---|
| Madrid | €44,374 | 74% | New plan restricts rentals in residential buildings; ‘tertiary’ (commercial) use is preferred. |
| Barcelona | €69,672 | 76% | Strict moratorium; only existing HUT licenses are valid. |
| Marbella | €65,023 | 61% | High luxury demand; licenses are still generally obtainable. |
| Sevilla | €38,568 | 68% | Historic center restrictions; high demand during Holy Week. |
| Málaga | €36,908 | 72% | Neighborhood caps based on rental density. |
| València | €34,525 | 69% | Primarily restricted to ground and first floors. |
Key Takeaway
Business & Leisure Hybrid: Madrid’s unique advantage is its business traveler volume. Events like FITUR in January can trigger city-wide sell-outs and significant price spikes
Regulatory Shift: The city is moving toward a model that separates tourist lodging from residential communities. Properties in ‘tertiary use’ (commercial) buildings are currently the safest long-term investment
Cultural Hub: Major festivals like Madrid Pride attract over 1.5 million visitors, ensuring 100% occupancy in central districts like Chueca and Centro during early summer.
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How Often Will Your Airbnb Be Booked in Madrid?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Madrid is 74%, meaning properties are booked for about 269 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Madrid
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 97% | 89% | 75% | 49% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Madrid
April, November
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
September, January
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
August, July
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Madrid?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Madrid is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Madrid
Best-in-class Airbnb properties (top 10%) in Madrid achieve around €66,892 annually, while strong performers (top 25%) earn at least €43,988. Typical properties generate about €27,708 per year, and entry-level listings (bottom 25%) see earnings near €13,553, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Madrid?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Madrid and what makes them successful.
How Competitive is the Airbnb Market in Madrid?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Madrid Airbnb market currently features 11,165 active listings with an average occupancy rate of 74%. This represents a highly competitive market environment where strong demand supports premium pricing.
Airbnb Listings: Change Over Time
Strategic Entry into Madrid Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Madrid?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Madrid is €165 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Madrid
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €267per night | €179per night | €124per night | €87per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Madrid?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Madrid market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Madrid?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Madrid.
Current Regulatory Status
With 17% compliance, regulations are moderately enforced in this market.
Short-term rentals in Madrid are regulated by the Community of Madrid (regional) and the City Council (municipal). Understanding the current moratorium and the upcoming Plan RESIDE is critical for any investor.
Key Compliance Requirements
Registration (VUT): All properties must be registered in the VUT Registration Portal and display their license number
CIVUT: You must obtain a Certificate of Suitability (CIVUT) from a technical architect, confirming the property meets safety and habitability standards
Zoning & Entrance Rules: Madrid’s regulations have historically favored properties with a separate entrance. The new Plan RESIDE aims to further restrict rentals in residential apartment blocks while encouraging them in commercial-use buildings
Professional Liability: Mandatory insurance is required to cover civil liability for any incidents involving guests.
Madrid Market Analysis
Madrid’s STR market is one of the most resilient in Europe. Unlike purely seasonal coastal markets, Madrid maintains a high baseline of demand throughout the year, driven by its status as Spain’s capital and a global business hub.
Demand Drivers & Seasonality
Madrid benefits from a ‘double peak’ seasonality. The leisure peak occurs from late spring through summer, while the business peak hits in late autumn and mid-winter (January/February) during major IFEMA trade fairs. This balance helps maintain steady occupancy rates across all four seasons.
Local demand usually strengthens during:
FITUR (January): City-wide sell-out for business travelers
Madrid Pride (June/July): Over 1.5 million visitors flooding the city center
Mad Cool Festival (July): Major driver for districts with good metro connectivity.
The Plan RESIDE Impact
The municipal government is currently implementing the ‘Plan RESIDE’ to manage the balance between tourism and local housing. For investors, this means that the most durable assets are those located in buildings already zoned for commercial or ‘tertiary’ use, as these are less likely to face future restrictions compared to units in residential blocks.
Which Areas in Madrid Are Most Profitable for Airbnb?
Explore All Areas →Madrid’s profitability is driven by a mix of traditional tourism in the center and a massive business travel segment in the northern and eastern districts. Understanding which neighborhoods command the best balance of occupancy and revenue is key to a successful investment.
Top Performing Neighborhoods
Salamanca: The city’s absolute revenue powerhouse. Command some of the highest nightly rates in Madrid, it achieves a solid annual revenue of €53,286. Favored by luxury leisure tourists and corporate executives who prioritize safety and exclusivity.
Centro: The historical heart of Madrid. With massive year-round demand, it maintains a strong 76% occupancy and generates an impressive €51,636 per year. Investors must navigate the strict ‘Plan RESIDE’ restrictions here, focusing on licensed units.
Chamberí: This district offers a perfect balance of local lifestyle and high yield. It outperforms many surrounding areas with an annual revenue of €45,490 and a high 74% occupancy, attracting professionals and long-stay travelers.
Emerging & Growth Markets
Arganzuela: A rapidly transforming area bordering the city center. It offers a very high 77% occupancy and generates €38,469 annually, driven by its modern cultural spaces and proximity to Madrid Río.
Vicálvaro: While inventory is still developing, this area shows strong potential with a 75% occupancy and €31,297 annual revenue. It is becoming a popular choice for budget-conscious corporate travelers and students.
Luxury & Business Hubs
Moncloa - Aravaca: A high-end residential area that commands an annual revenue of €46,109. It combines academic demand from the University City with luxury residential demand in Aravaca.
Retiro: Known for its proximity to the iconic park and museum mile. It maintains a stable 72% occupancy and reaches an annual revenue of €41,513, favored by families and upscale leisure travelers.
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