Airbnb Occupancy Rates in Bath And North East Somerset, Somerset (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in Bath And North East Somerset, Somerset earn an average of £39,656 per year, with a typical occupancy rate of 58% and daily rates averaging £191. There were 1,632 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Bath And North East Somerset, England.

Bath And North East Somerset Airbnb Market Heatmap (October 2025)

1,632 listings

Bath And North East Somerset Market Performance

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Average Daily Rate (ADR) £191 Average daily income from a booked room in Bath And North East Somerset.
Occupancy Rate 58% Indicates strong demand and frequent bookings.
Median Annual Revenue £39,656 The usual yearly earnings for an Airbnb in Bath And North East Somerset.
Active Listings 1,632 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in Bath And North East Somerset?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Bath And North East Somerset is 58%, meaning properties are booked for about 210 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Bath And North East Somerset

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
91% 76% 55% 29%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Bath And North East Somerset

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Bath And North East Somerset?

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One of the most common questions for potential Airbnb hosts in Bath And North East Somerset is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Bath And North East Somerset

Best-in-class Airbnb properties (top 10%) in Bath And North East Somerset achieve around £57,656 annually, while strong performers (top 25%) earn at least £37,879. Typical properties generate about £22,385 per year, and entry-level listings (bottom 25%) see earnings near £9,687, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Bath And North East Somerset?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Bath And North East Somerset Airbnb market currently features 1,632 active listings with an average occupancy rate of 58%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

October 2024 1,421 Airbnbs
↑ 15% vs
September 2025 1,632 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 15% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Bath And North East Somerset.

Strategic Entry into Bath And North East Somerset Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Bath And North East Somerset?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Bath And North East Somerset is £191 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Bath And North East Somerset

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
£326 per night £204 per night £140 per night £94 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Bath And North East Somerset?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Bath And North East Somerset market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) £57,656
Strong Performers (25%) £37,879
Market Average £39,656
Entry Level (25%) £9,687
Profitability Factors
High Occupancy: 58% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £191 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Bath And North East Somerset offers strong profitability potential with premium pricing opportunities. The combination of 58% occupancy and £191 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Bath And North East Somerset?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Bath And North East Somerset.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Bath And North East Somerset Are Most Profitable for Airbnb?

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Not all areas within Bath And North East Somerset perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 582
Daily Rate £209
Occupancy 58%
Revenue £45,028
Active Listings 343
Daily Rate £191
Occupancy 58%
Revenue £41,212
Active Listings 104
Daily Rate £235
Occupancy 58%
Revenue £49,845
Active Listings 109
Daily Rate £155
Occupancy 59%
Revenue £34,094
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