Airbnb Occupancy Rates in Somerset, England(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Somerset, England earn an average of £34,100 per year, with a typical occupancy rate of 56% and daily rates averaging £167. There were 5,882 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Somerset, England.

Somerset Airbnb Market Map (June 2026)

5,882 listings

Somerset Market Performance

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Average Daily Rate (ADR)£167Average daily income from a booked room in Somerset.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue£34,100The usual yearly earnings for an Airbnb in Somerset.
Active Listings5,882The total count of active short-term rental listings.

Period: June 2025 - May 2026

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How Often Will Your Airbnb Be Booked in Somerset?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Somerset is 56%, meaning properties are booked for about 204 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Somerset

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
92%73%48%17%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Somerset

Peak Months

July, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Somerset?

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One of the most common questions for potential Airbnb hosts in Somerset is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Somerset

Best-in-class Airbnb properties (top 10%) in Somerset achieve around £45,822 annually, while strong performers (top 25%) earn at least £28,338. Typical properties generate about £15,602 per year, and entry-level listings (bottom 25%) see earnings near £4,700, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Somerset?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Somerset Airbnb market currently features 5,882 active listings with an average occupancy rate of 56%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

May 20255,584 Airbnbs
↑ 5%vs
May 20265,882 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 5% over the past year. This stability provides predictable market conditions for Airbnb investment in Somerset.

Strategic Entry into Somerset Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Somerset?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Somerset is £167 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Somerset

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£262per night£164per night£109per night£61per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Somerset?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Somerset market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£45,822
Strong Performers (25%)£28,338
Market Average£34,100
Entry Level (25%)£4,700
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £167 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Somerset offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and £167 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Somerset?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Somerset.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Somerset Are Most Profitable for Airbnb?

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Not all areas within Somerset perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings550
Daily Rate£209
Occupancy60%
Revenue£46,091
Active Listings327
Daily Rate£185
Occupancy60%
Revenue£41,174
Active Listings100
Daily Rate£236
Occupancy60%
Revenue£52,107
Active Listings158
Daily Rate£143
Occupancy53%
Revenue£28,189
Active Listings106
Daily Rate£--
Occupancy--%
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Active Listings112
Daily Rate£--
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Active Listings108
Daily Rate£--
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Weston Super Mare

Active Listings98
Daily Rate£--
Occupancy--%
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Minehead

Active Listings84
Daily Rate£--
Occupancy--%
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Porlock

Active Listings65
Daily Rate£--
Occupancy--%
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St. Cuthbert Out

Active Listings66
Daily Rate£--
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Wedmore

Active Listings68
Daily Rate£--
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North Petherton

Active Listings44
Daily Rate£--
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Bridgwater

Active Listings29
Daily Rate£--
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Old Cleeve

Active Listings48
Daily Rate£--
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Taunton

Active Listings65
Daily Rate£--
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Wells

Active Listings61
Daily Rate£--
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Selwood

Active Listings43
Daily Rate£--
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Brean

Active Listings43
Daily Rate£--
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Dulverton

Active Listings45
Daily Rate£--
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Dunster

Active Listings37
Daily Rate£--
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Ashwick

Active Listings33
Daily Rate£--
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Burnham On Sea And Highbridge

Active Listings62
Daily Rate£--
Occupancy--%
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West Pennard

Active Listings40
Daily Rate£--
Occupancy--%
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Pilton

Active Listings41
Daily Rate£--
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Withypool And Hawkridge

Active Listings38
Daily Rate£--
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Watchet

Active Listings45
Daily Rate£--
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Portishead

Active Listings38
Daily Rate£--
Occupancy--%
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Clevedon

Active Listings36
Daily Rate£--
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Priddy

Active Listings30
Daily Rate£--
Occupancy--%
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Timberscombe

Active Listings34
Daily Rate£--
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Exford

Active Listings30
Daily Rate£--
Occupancy--%
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Somerton

Active Listings27
Daily Rate£--
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Keynsham

Active Listings35
Daily Rate£--
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Tatworth And Forton

Active Listings33
Daily Rate£--
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Berrow

Active Listings35
Daily Rate£--
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Bruton

Active Listings28
Daily Rate£--
Occupancy--%
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Yeovil

Active Listings45
Daily Rate£--
Occupancy--%
Revenue£--

West Quantoxhead

Active Listings32
Daily Rate£--
Occupancy--%
Revenue£--

Exton

Active Listings32
Daily Rate£--
Occupancy--%
Revenue£--

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