United States Illinois
Bloomington / Normal

Airbnb Occupancy Rates in Bloomington / Normal, Illinois(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Bloomington / Normal, Illinois earn an average of $34,985 per year, with a typical occupancy rate of 60% and daily rates averaging $161. There were 188 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Bloomington / Normal, United States.

Bloomington / Normal Airbnb Market Map (October 2026)

188 listings

Bloomington / Normal Market Performance

Access Complete Data →
Average Daily Rate (ADR)$161Average daily income from a booked room in Bloomington / Normal.
Occupancy Rate60% Indicates strong demand and frequent bookings.
Median Annual Revenue$34,985The usual yearly earnings for an Airbnb in Bloomington / Normal.
Active Listings188The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

Get Live Bloomington / Normal Market Intelligence

Discover detailed Bloomington / Normal Airbnb Analytics and explore real-time market data to make accurate investment decisions.

Explore Real-time Analytics
Airbnb market analytics dashboard for Bloomington / Normal, Illinois

How Often Will Your Airbnb Be Booked in Bloomington / Normal?

View Demand Patterns →

Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Bloomington / Normal is 60%, meaning properties are booked for about 217 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Bloomington / Normal

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
95%80%56%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Bloomington / Normal

Peak Months

August, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Bloomington / Normal?

Calculate Earnings →

One of the most common questions for potential Airbnb hosts in Bloomington / Normal is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Bloomington / Normal

Best-in-class Airbnb properties (top 10%) in Bloomington / Normal achieve around $53,458 annually, while strong performers (top 25%) earn at least $35,855. Typical properties generate about $20,230 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!

What Should You Charge for Your Airbnb in Bloomington / Normal?

Smart Pricing Tools →

Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Bloomington / Normal is $161 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Bloomington / Normal

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$289per night$191per night$120per night$56per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Bloomington / Normal?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Bloomington / Normal market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$53,458
Strong Performers (25%)$35,855
Market Average$34,985
Profitability Factors
High Occupancy: 60% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $161 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Bloomington / Normal offers strong profitability potential with premium pricing opportunities. The combination of 60% occupancy and $161 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Bloomington / Normal?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Bloomington / Normal.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Bloomington / Normal Are Most Profitable for Airbnb?

Explore All Areas →

Not all areas within Bloomington / Normal perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings127
Daily Rate$150
Occupancy60%
Revenue$33,276

Normal

Active Listings47
Daily Rate$155
Occupancy59%
Revenue$33,971

Twin Grove

Active Listings2
Daily Rate$655
Occupancy53%
Revenue$128,754

Lexington

Active Listings3
Daily Rate$317
Occupancy50%
Revenue$57,935

Mc Lean

Active Listings3
Daily Rate$--
Occupancy--%
Revenue$--

Carlock

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

View All 6 submarkets

Get complete profitability analysis and investment ROI for every neighborhood.

Start Free Analysis

Explore Other Markets in the United States

Airbnb Occupancy Rates in Four Corners, Florida

Orlando, United States

18,176 Active Listings

Airbnb Occupancy Rates in Los Angeles, California

Los Angeles, United States

15,933 Active Listings

Airbnb Occupancy Rates in Houston, Texas

Houston, United States

9,513 Active Listings

Airbnb Occupancy Rates in Miami, Florida

Miami Dade, United States

8,328 Active Listings

Airbnb Occupancy Rates in Myrtle Beach, South Carolina

Myrtle Beach / Conway, United States

8,313 Active Listings

Airbnb Occupancy Rates in Panama City Beach, Florida

Panama City / Panama City Beach, United States

7,865 Active Listings

Airbnb Occupancy Rates in San Diego, California

San Diego, United States

7,457 Active Listings

Airbnb Occupancy Rates in Austin, Texas

Austin, United States

7,016 Active Listings

Airbnb Occupancy Rates in Miramar Beach, Florida

Crestview / Fort Walton Beach / Destin, United States

6,567 Active Listings

Airbnb Occupancy Rates in Pigeon Forge, Tennessee

Smoky Mountains, United States

6,561 Active Listings

Airbnb Occupancy Rates in North Myrtle Beach, South Carolina

Myrtle Beach / Conway, United States

6,539 Active Listings