Airbnb Occupancy Rates in Charleston / North Charleston, South Carolina(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Charleston / North Charleston, South Carolina earn an average of $92,195 per year, with a typical occupancy rate of 60% and daily rates averaging $423. There were 6,623 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Charleston / North Charleston, United States.

Charleston / North Charleston Airbnb Market Map (June 2026)

6,623 listings

Charleston / North Charleston Market Performance

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Average Daily Rate (ADR)$423Average daily income from a booked room in Charleston / North Charleston.
Occupancy Rate60% Indicates strong demand and frequent bookings.
Median Annual Revenue$92,195The usual yearly earnings for an Airbnb in Charleston / North Charleston.
Active Listings6,623The total count of active short-term rental listings.

Period: January 2026 - May 2026

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Airbnb market analytics dashboard for Charleston / North Charleston, South Carolina

How Often Will Your Airbnb Be Booked in Charleston / North Charleston?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Charleston / North Charleston is 60%, meaning properties are booked for about 218 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Charleston / North Charleston

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
92%79%59%37%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Charleston / North Charleston

Peak Months

May, April

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, August

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Charleston / North Charleston?

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One of the most common questions for potential Airbnb hosts in Charleston / North Charleston is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Charleston / North Charleston

Best-in-class Airbnb properties (top 10%) in Charleston / North Charleston achieve around $154,351 annually, while strong performers (top 25%) earn at least $95,285. Typical properties generate about $55,339 per year, and entry-level listings (bottom 25%) see earnings near $27,672, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Charleston / North Charleston?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Charleston / North Charleston Airbnb market currently features 6,623 active listings with an average occupancy rate of 60%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Charleston / North Charleston Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Charleston / North Charleston?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Charleston / North Charleston is $423 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Charleston / North Charleston

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$748per night$462per night$281per night$152per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Charleston / North Charleston?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Charleston / North Charleston market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$154,351
Strong Performers (25%)$95,285
Market Average$92,195
Entry Level (25%)$27,672
Profitability Factors
High Occupancy: 60% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $423 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Charleston / North Charleston offers strong profitability potential with premium pricing opportunities. The combination of 60% occupancy and $423 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Charleston / North Charleston?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Charleston / North Charleston.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Charleston / North Charleston Are Most Profitable for Airbnb?

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Not all areas within Charleston / North Charleston perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings1,263
Daily Rate$636
Occupancy59%
Revenue$137,927
Active Listings1,392
Daily Rate$427
Occupancy62%
Revenue$98,143
Active Listings839
Daily Rate$496
Occupancy62%
Revenue$113,640
Active Listings771
Daily Rate$572
Occupancy52%
Revenue$108,768
Active Listings530
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Sullivan's Island

Active Listings22
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Goose Creek

Active Listings64
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Moncks Corner

Active Listings40
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Ladson

Active Listings34
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Sangaree

Active Listings24
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Bonneau Beach

Active Listings12
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Meggett

Active Listings10
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Hollywood

Active Listings13
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Rockville

Active Listings4
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Pinopolis

Active Listings6
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Awendaw

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Ravenel

Active Listings4
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Mc Clellanville

Active Listings7
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Lincolnville

Active Listings3
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Pimlico

Active Listings2
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