Airbnb Occupancy Rates in Cumberland, Cumbria(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Cumberland, Cumbria earn an average of £35,755 per year, with a typical occupancy rate of 60% and daily rates averaging £163. There were 2,936 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Cumberland, England.

Cumberland Airbnb Market Map (March 2026)

2,936 listings

Cumberland Market Performance

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Average Daily Rate (ADR)£163Average daily income from a booked room in Cumberland.
Occupancy Rate60% Indicates strong demand and frequent bookings.
Median Annual Revenue£35,755The usual yearly earnings for an Airbnb in Cumberland.
Active Listings2,936The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Cumberland?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Cumberland is 60%, meaning properties are booked for about 219 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Cumberland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
95%79%52%15%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Cumberland

Peak Months

July, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Cumberland?

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One of the most common questions for potential Airbnb hosts in Cumberland is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Cumberland

Best-in-class Airbnb properties (top 10%) in Cumberland achieve around £47,638 annually, while strong performers (top 25%) earn at least £27,915. Typical properties generate about £14,680 per year, and entry-level listings (bottom 25%) see earnings near £3,779, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Cumberland?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Cumberland Airbnb market currently features 2,936 active listings with an average occupancy rate of 60%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

March 20252,741 Airbnbs
↑ 7%vs
February 20262,936 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 7% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Cumberland.

Strategic Entry into Cumberland Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Cumberland?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Cumberland is £163 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Cumberland

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£249per night£151per night£99per night£46per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Cumberland?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Cumberland market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£47,638
Strong Performers (25%)£27,915
Market Average£35,755
Entry Level (25%)£3,779
Profitability Factors
High Occupancy: 60% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £163 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Cumberland offers excellent profitability potential with premium pricing opportunities. The combination of 60% occupancy and £163 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Cumberland?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Cumberland.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Cumberland Are Most Profitable for Airbnb?

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Not all areas within Cumberland perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings597
Daily Rate£207
Occupancy66%
Revenue£50,662
Active Listings174
Daily Rate£191
Occupancy68%
Revenue£47,775

Underskiddaw

Active Listings51
Daily Rate£271
Occupancy73%
Revenue£73,068
Active Listings116
Daily Rate£116
Occupancy57%
Revenue£24,761

Eskdale

Active Listings65
Daily Rate£--
Occupancy--%
Revenue£--

Borrowdale

Active Listings59
Daily Rate£--
Occupancy--%
Revenue£--

St. John's Castlerigg And Wythburn

Active Listings62
Daily Rate£--
Occupancy--%
Revenue£--

Bassenthwaite

Active Listings64
Daily Rate£--
Occupancy--%
Revenue£--

Millom

Active Listings89
Daily Rate£--
Occupancy--%
Revenue£--

Caldbeck

Active Listings41
Daily Rate£--
Occupancy--%
Revenue£--

Bridekirk

Active Listings22
Daily Rate£--
Occupancy--%
Revenue£--

Wetheral

Active Listings63
Daily Rate£--
Occupancy--%
Revenue£--

Stanwix Rural

Active Listings63
Daily Rate£--
Occupancy--%
Revenue£--

Arthuret

Active Listings42
Daily Rate£--
Occupancy--%
Revenue£--

Irton With Santon

Active Listings37
Daily Rate£--
Occupancy--%
Revenue£--

Millom Without

Active Listings27
Daily Rate£--
Occupancy--%
Revenue£--

Whitehaven

Active Listings56
Daily Rate£--
Occupancy--%
Revenue£--

Dalston

Active Listings47
Daily Rate£--
Occupancy--%
Revenue£--

St. Cuthbert Without

Active Listings46
Daily Rate£--
Occupancy--%
Revenue£--

Whicham

Active Listings24
Daily Rate£--
Occupancy--%
Revenue£--

Lorton

Active Listings26
Daily Rate£--
Occupancy--%
Revenue£--

Allonby

Active Listings34
Daily Rate£--
Occupancy--%
Revenue£--

Blindcrake

Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Lamplugh

Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Dean

Active Listings26
Daily Rate£--
Occupancy--%
Revenue£--

Ireby And Uldale

Active Listings30
Daily Rate£--
Occupancy--%
Revenue£--

St. Bees

Active Listings33
Daily Rate£--
Occupancy--%
Revenue£--

Muncaster

Active Listings27
Daily Rate£--
Occupancy--%
Revenue£--

Brampton

Active Listings35
Daily Rate£--
Occupancy--%
Revenue£--

Bewaldeth And Snittlegarth

Active Listings26
Daily Rate£--
Occupancy--%
Revenue£--

Wasdale

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Gosforth

Active Listings29
Daily Rate£--
Occupancy--%
Revenue£--

Kingmoor

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

Workington

Active Listings39
Daily Rate£--
Occupancy--%
Revenue£--

Hayton

Active Listings25
Daily Rate£--
Occupancy--%
Revenue£--

Silloth On Solway

Active Listings29
Daily Rate£--
Occupancy--%
Revenue£--

Ulpha

Active Listings23
Daily Rate£--
Occupancy--%
Revenue£--

Arlecdon And Frizington

Active Listings28
Daily Rate£--
Occupancy--%
Revenue£--

Bowness

Active Listings31
Daily Rate£--
Occupancy--%
Revenue£--

Cleator Moor

Active Listings26
Daily Rate£--
Occupancy--%
Revenue£--

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