Airbnb Occupancy Rates in East Texas, Texas(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in East Texas, Texas earn an average of $32,111 per year, with a typical occupancy rate of 44% and daily rates averaging $201. There were 4,025 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in East Texas, United States.

East Texas Airbnb Market Map (October 2026)

4,025 listings

East Texas Market Performance

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Average Daily Rate (ADR)$201Average daily income from a booked room in East Texas.
Occupancy Rate44% Shows moderate demand and chances for more bookings.
Median Annual Revenue$32,111The usual yearly earnings for an Airbnb in East Texas.
Active Listings4,025The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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Discover detailed East Texas Airbnb Analytics and explore real-time market data to make accurate investment decisions.

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Airbnb market analytics dashboard for East Texas, Texas

How Often Will Your Airbnb Be Booked in East Texas?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in East Texas is 44%, meaning properties are booked for about 160 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in East Texas

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
82%58%32%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in East Texas

Peak Months

May, June

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in East Texas?

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One of the most common questions for potential Airbnb hosts in East Texas is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in East Texas

Best-in-class Airbnb properties (top 10%) in East Texas achieve around $51,253 annually, while strong performers (top 25%) earn at least $30,292. Typical properties generate about $14,844 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in East Texas?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in East Texas is $201 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in East Texas

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$325per night$210per night$131per night$60per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in East Texas?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the East Texas market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$51,253
Strong Performers (25%)$30,292
Market Average$32,111
Profitability Factors
High Occupancy: 44% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $201 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: East Texas offers strong profitability potential with premium pricing opportunities. The combination of 44% occupancy and $201 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in East Texas?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in East Texas.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in East Texas Are Most Profitable for Airbnb?

Explore All Areas →

Not all areas within East Texas perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings139
Daily Rate$142
Occupancy58%
Revenue$30,310

Gun Barrel City

Active Listings86
Daily Rate$324
Occupancy40%
Revenue$47,330

Payne Springs

Active Listings86
Daily Rate$316
Occupancy34%
Revenue$40,233
Active Listings125
Daily Rate$155
Occupancy48%
Revenue$27,597

Tool

Active Listings67
Daily Rate$--
Occupancy--%
Revenue$--

Sam Rayburn

Active Listings81
Daily Rate$--
Occupancy--%
Revenue$--

West Livingston

Active Listings72
Daily Rate$--
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Milam

Active Listings81
Daily Rate$--
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Active Listings103
Daily Rate$--
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Star Harbor

Active Listings38
Daily Rate$--
Occupancy--%
Revenue$--

Uncertain

Active Listings68
Daily Rate$--
Occupancy--%
Revenue$--

Longview

Active Listings82
Daily Rate$--
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Revenue$--

Onalaska

Active Listings73
Daily Rate$--
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Laguna Park

Active Listings40
Daily Rate$--
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Revenue$--

Lufkin

Active Listings65
Daily Rate$--
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Athens

Active Listings46
Daily Rate$--
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Caney City

Active Listings39
Daily Rate$--
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Enchanted Oaks

Active Listings33
Daily Rate$--
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Rocky Mound

Active Listings28
Daily Rate$--
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Log Cabin

Active Listings35
Daily Rate$--
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Whitney

Active Listings43
Daily Rate$--
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South Toledo Bend

Active Listings35
Daily Rate$--
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Jefferson

Active Listings40
Daily Rate$--
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Huntsville

Active Listings51
Daily Rate$--
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Palestine

Active Listings45
Daily Rate$--
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Gladewater

Active Listings25
Daily Rate$--
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Orange

Active Listings49
Daily Rate$--
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Mineola

Active Listings33
Daily Rate$--
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Marshall

Active Listings40
Daily Rate$--
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Sunrise Shores

Active Listings28
Daily Rate$--
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Cape Royale

Active Listings28
Daily Rate$--
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Holly Lake Ranch

Active Listings23
Daily Rate$--
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Bridge City

Active Listings25
Daily Rate$--
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Nederland

Active Listings30
Daily Rate$--
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Lone Star

Active Listings22
Daily Rate$--
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Seven Points

Active Listings23
Daily Rate$--
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Mount Pleasant

Active Listings22
Daily Rate$--
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Revenue$--

Plantersville

Active Listings34
Daily Rate$--
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Riverside

Active Listings28
Daily Rate$--
Occupancy--%
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Livingston

Active Listings62
Daily Rate$--
Occupancy--%
Revenue$--

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