Airbnb Occupancy Rates in Florence / Muscle Shoals, Alabama(June 2026)

Source: GuestFavoritesLast updated: 2026-06-18

Airbnbs in Florence / Muscle Shoals, Alabama earn an average of $25,646 per year, with a typical occupancy rate of 47% and daily rates averaging $150. There were 367 listings published on Airbnb in June 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Florence / Muscle Shoals, United States.

Florence / Muscle Shoals Airbnb Market Map (June 2026)

367 listings

Florence / Muscle Shoals Market Performance

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Average Daily Rate (ADR)$150Average daily income from a booked room in Florence / Muscle Shoals.
Occupancy Rate47% Shows moderate demand and chances for more bookings.
Median Annual Revenue$25,646The usual yearly earnings for an Airbnb in Florence / Muscle Shoals.
Active Listings367The total count of active short-term rental listings.

Period: January 2026 - May 2026

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Airbnb market analytics dashboard for Florence / Muscle Shoals, Alabama

How Often Will Your Airbnb Be Booked in Florence / Muscle Shoals?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Florence / Muscle Shoals is 47%, meaning properties are booked for about 171 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Florence / Muscle Shoals

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
86%65%41%16%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Florence / Muscle Shoals

Peak Months

May, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

August, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Florence / Muscle Shoals?

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One of the most common questions for potential Airbnb hosts in Florence / Muscle Shoals is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Florence / Muscle Shoals

Best-in-class Airbnb properties (top 10%) in Florence / Muscle Shoals achieve around $42,437 annually, while strong performers (top 25%) earn at least $27,187. Typical properties generate about $15,499 per year, and entry-level listings (bottom 25%) see earnings near $5,239, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Florence / Muscle Shoals?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Florence / Muscle Shoals Airbnb market currently features 367 active listings with an average occupancy rate of 47%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Strategic Entry into Florence / Muscle Shoals Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Florence / Muscle Shoals?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Florence / Muscle Shoals is $150 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Florence / Muscle Shoals

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$244per night$162per night$112per night$58per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Florence / Muscle Shoals?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Florence / Muscle Shoals market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$42,437
Strong Performers (25%)$27,187
Market Average$25,646
Entry Level (25%)$5,239
Profitability Factors
High Occupancy: 47% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $150 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Florence / Muscle Shoals offers strong profitability potential with competitive pricing advantages. The combination of 47% occupancy and $150 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Florence / Muscle Shoals?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Florence / Muscle Shoals.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Florence / Muscle Shoals Are Most Profitable for Airbnb?

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Not all areas within Florence / Muscle Shoals perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings159
Daily Rate$124
Occupancy49%
Revenue$22,635

Killen

Active Listings19
Daily Rate$242
Occupancy44%
Revenue$39,286

St. Florian

Active Listings20
Daily Rate$213
Occupancy42%
Revenue$33,140

Muscle Shoals

Active Listings18
Daily Rate$148
Occupancy46%
Revenue$25,150

Rogersville

Active Listings20
Daily Rate$--
Occupancy--%
Revenue$--

Waterloo

Active Listings17
Daily Rate$--
Occupancy--%
Revenue$--

Tuscumbia

Active Listings17
Daily Rate$--
Occupancy--%
Revenue$--

Sheffield

Active Listings11
Daily Rate$--
Occupancy--%
Revenue$--

Underwood Petersville

Active Listings7
Daily Rate$--
Occupancy--%
Revenue$--

Cherokee

Active Listings2
Daily Rate$--
Occupancy--%
Revenue$--

Leighton

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

Lexington

Active Listings1
Daily Rate$--
Occupancy--%
Revenue$--

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