Airbnb Occupancy Rates in Florence, South Carolina(October 2026)

Source: GuestFavoritesLast updated: 2026-10-20

Airbnbs in Florence, South Carolina earn an average of $24,548 per year, with a typical occupancy rate of 51% and daily rates averaging $131. There were 193 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Florence, United States.

Florence Airbnb Market Map (October 2026)

193 listings

Florence Market Performance

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Average Daily Rate (ADR)$131Average daily income from a booked room in Florence.
Occupancy Rate51% Indicates strong demand and frequent bookings.
Median Annual Revenue$24,548The usual yearly earnings for an Airbnb in Florence.
Active Listings193The total count of active short-term rental listings.

United States average: 55% occupancy, $302 per night.

Airbnb occupancy rates by city in the United States

Period: January 2026 - September 2026

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Airbnb market analytics dashboard for Florence, South Carolina

How Often Will Your Airbnb Be Booked in Florence?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Florence is 51%, meaning properties are booked for about 187 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Florence

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
91%70%42%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Florence

Peak Months

August, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

December, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Florence?

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One of the most common questions for potential Airbnb hosts in Florence is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Florence

Best-in-class Airbnb properties (top 10%) in Florence achieve around $38,175 annually, while strong performers (top 25%) earn at least $26,701. Typical properties generate about $14,588 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Florence?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Florence is $131 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Florence

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
$202per night$148per night$107per night$50per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Florence?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Florence market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)$38,175
Strong Performers (25%)$26,701
Market Average$24,548
Profitability Factors
High Occupancy: 51% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: $131 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Florence offers strong profitability potential with competitive pricing advantages. The combination of 51% occupancy and $131 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Florence?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Florence.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Florence Are Most Profitable for Airbnb?

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Not all areas within Florence perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings126
Daily Rate$129
Occupancy53%
Revenue$25,367

Hartsville

Active Listings25
Daily Rate$152
Occupancy48%
Revenue$27,009

Darlington

Active Listings9
Daily Rate$123
Occupancy45%
Revenue$20,636

Lake City

Active Listings4
Daily Rate$175
Occupancy41%
Revenue$26,527

Timmonsville

Active Listings5
Daily Rate$--
Occupancy--%
Revenue$--

Society Hill

Active Listings4
Daily Rate$--
Occupancy--%
Revenue$--

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