Airbnb Occupancy Rates in Gloucester, Gloucestershire(August 2026)

Source: GuestFavoritesLast updated: 2026-08-20

Airbnbs in Gloucester, Gloucestershire earn an average of £31,291 per year, with a typical occupancy rate of 62% and daily rates averaging £139. There were 225 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Gloucester, England.

Gloucester Airbnb Market Map (August 2026)

225 listings

Gloucester Market Performance

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Average Daily Rate (ADR)£139Average daily income from a booked room in Gloucester.
Occupancy Rate62% Indicates strong demand and frequent bookings.
Median Annual Revenue£31,291The usual yearly earnings for an Airbnb in Gloucester.
Active Listings225The total count of active short-term rental listings.

Period: August 2025 - July 2026

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How Often Will Your Airbnb Be Booked in Gloucester?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Gloucester is 62%, meaning properties are booked for about 225 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Gloucester

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%79%57%11%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Gloucester

Peak Months

May, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Gloucester?

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One of the most common questions for potential Airbnb hosts in Gloucester is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Gloucester

Best-in-class Airbnb properties (top 10%) in Gloucester achieve around £44,228 annually, while strong performers (top 25%) earn at least £30,337. Typical properties generate about £16,006 per year, and entry-level listings (bottom 25%) see earnings near £2,338, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Gloucester?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Gloucester is £139 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Gloucester

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£203per night£146per night£101per night£48per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Gloucester?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Gloucester market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£44,228
Strong Performers (25%)£30,337
Market Average£31,291
Entry Level (25%)£2,338
Profitability Factors
High Occupancy: 62% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £139 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Gloucester offers excellent profitability potential with competitive pricing advantages. The combination of 62% occupancy and £139 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Gloucester?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Gloucester.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Gloucester Are Most Profitable for Airbnb?

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Not all areas within Gloucester perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings210
Daily Rate£139
Occupancy61%
Revenue£31,461

Quedgeley

Active Listings15
Daily Rate£131
Occupancy61%
Revenue£29,486

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