Airbnb Occupancy Rates in Govan, Govan(October 2026)

Source: GuestFavoritesLast updated: 2026-10-19

Airbnbs in Govan, Govan earn an average of £41,641 per year, with a typical occupancy rate of 59% and daily rates averaging £192. There were 108 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Govan, Scotland.

Govan Airbnb Market Map (October 2026)

108 listings

Govan Market Performance

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Average Daily Rate (ADR)£192Average daily income from a booked room in Govan.
Occupancy Rate59% Indicates strong demand and frequent bookings.
Median Annual Revenue£41,641The usual yearly earnings for an Airbnb in Govan.
Active Listings108The total count of active short-term rental listings.

Scotland average: 69% occupancy, £185 per night.

Airbnb occupancy rates by city in Scotland

Period: March 2026 - September 2026

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Discover detailed Govan Airbnb Analytics and explore real-time market data to make accurate investment decisions.

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Airbnb market analytics dashboard for Govan, Govan

How Often Will Your Airbnb Be Booked in Govan?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Govan is 59%, meaning properties are booked for about 217 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Govan

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
83%70%47%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance

Seasonal Occupancy Patterns in Govan

Peak Months

July, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Govan?

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One of the most common questions for potential Airbnb hosts in Govan is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Govan

Best-in-class Airbnb properties (top 10%) in Govan achieve around £55,697 annually, while strong performers (top 25%) earn at least £40,133. Typical properties generate about £22,789 per year. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Govan?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Govan is £192 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Govan

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
£271per night£201per night£151per night£75per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Govan?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Govan market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)£55,697
Strong Performers (25%)£40,133
Market Average£41,641
Profitability Factors
High Occupancy: 59% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £192 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Govan offers strong profitability potential with premium pricing opportunities. The combination of 59% occupancy and £192 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Govan?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Govan.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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