Airbnb Occupancy Rates in Scotland Occupancy and revenue by city (October 2026)
The Airbnb occupancy rate in Scotland is 69%, with an average daily rate of £185 and £46,169 in annual revenue per listing, across 30,338 active listings.
How many active Airbnb listings are in Scotland?
There are 30,338 active Airbnb listings in Scotland, across 32 regions tracked by GuestFavorites.
What is the most profitable Airbnb location in Scotland?
By annual revenue per listing, Portree leads the markets we track in Scotland at £87,566 per property per year.
How is the Scotland Airbnb market data calculated?
GuestFavorites tracks Scotland Airbnb listings over the last 12 months (October 2025 - September 2026, 32 regions). Occupancy is the share of available nights that were booked, and country averages give more weight to markets with more listings. City-by-city figures are below.
The largest Airbnb markets in Scotland are Edinburgh, Inverness And Bona, Glasgow, Aberdeen, St Andrews And St Leonards.
Airbnb Markets in Scotland (October 2026)
Scotland Airbnb Market Guide
Where you buy matters more than any other Airbnb decision. This guide uses GuestFavorites data to compare occupancy, nightly rates, and revenue across Scotland.
We track 32 regions in Scotland. Demand, pricing, and revenue vary a lot between them, so compare markets before you invest.
Which Cities Have the Most Airbnb Listings in Scotland?
These are the largest Airbnb markets in Scotland by number of active listings:
- Edinburgh: 3,871 active listings | Occupancy: 76% | Daily Rate: £271 | Annual Revenue: £75,346
- Inverness And Bona: 891 active listings | Occupancy: 76% | Daily Rate: £195 | Annual Revenue: £53,764
- Glasgow: 753 active listings | Occupancy: 68% | Daily Rate: £187 | Annual Revenue: £46,653
- Aberdeen: 539 active listings | Occupancy: 59% | Daily Rate: £101 | Annual Revenue: £21,717
- St Andrews And St Leonards: 467 active listings | Occupancy: 62% | Daily Rate: £273 | Annual Revenue: £61,418
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Airbnb Market Performance in Scotland
Largest Airbnb Markets by Listings
Markets with the most active Airbnb listings. Large supply usually means established demand, but also more competition.
Edinburgh, City Of Edinburgh
Inverness And Bona, Highland
Glasgow, Glasgow City
Aberdeen, Aberdeen City
St Andrews And St Leonards, Fife
Govan, Glasgow City
Kilmore And Kilbride, Argyll And Bute
Dundee, Dundee City
Portree, Highland
Highest Revenue per Listing
Markets where the average listing earns the most per year. Revenue is not profit: check purchase prices and local rules before investing.
Portree, Highland
Edinburgh, City Of Edinburgh
St Andrews And St Leonards, Fife
Inverness And Bona, Highland
Kilmore And Kilbride, Argyll And Bute
Glasgow, Glasgow City
Govan, Glasgow City
Dundee, Dundee City
Aberdeen, Aberdeen City
Highest Occupancy Markets
Markets where listings are booked for the highest share of available nights.
Portree, Highland
Edinburgh, City Of Edinburgh
Inverness And Bona, Highland
Kilmore And Kilbride, Argyll And Bute
Glasgow, Glasgow City
Govan, Glasgow City
Dundee, Dundee City
St Andrews And St Leonards, Fife
Aberdeen, Aberdeen City
Highest Nightly Rate Markets
Markets with the highest average daily rates, usually luxury, beach, and ski destinations.
Portree, Highland
St Andrews And St Leonards, Fife
Edinburgh, City Of Edinburgh
Inverness And Bona, Highland
Glasgow, Glasgow City
Govan, Glasgow City
Kilmore And Kilbride, Argyll And Bute
Dundee, Dundee City
Aberdeen, Aberdeen City
Other countries in Europe
Compare Scotland with nearby Airbnb markets.
- France58%
- Italy60%
- Spain64%
- England59%
- Germany57%
- Croatia63%
- Greece65%
- Portugal63%
- Poland57%
- Norway53%
- Denmark63%
- Turkey55%
- Netherlands61%
- Sweden55%
- Austria55%
- Switzerland58%
- Belgium56%
- Romania51%
- Wales61%
- Albania53%
- Finland53%
- Montenegro58%
- Czech Republic60%
- Ireland63%
- Hungary63%
- Bulgaria53%
- Serbia52%
- Slovenia64%
- Northern Ireland57%
- Kosovo40%
- Luxembourg67%
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