Airbnb Occupancy Rates by City in Italy(June 2026)
Airbnb Occupancy Rates by City in Italy
(June 2026)Source: GuestFavoritesLast updated: 2026-06-02
Italy has 382,151 active Airbnb listings across 20 regions. We analyze 56 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.
The largest Airbnb markets in Italy are Roma, Milano, Firenze, Venezia, Napoli.
Airbnb Markets in Italy (June 2026)
20 regions
Italy Airbnb Market Guide
Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Italy helps you identify the most profitable cities and regions based on real market data.
We track 20 different markets across Italy, each with its own unique supply-demand dynamics, pricing patterns, and profitability.
What Are the Best Cities for Airbnb in Italy?
Based on our analysis of performance data, here are the top-performing markets in Italy:
- Roma: 24,339 active listings | Occupancy: 69% | Daily Rate: €187 | Annual Revenue: €46,776
- Milano: 18,057 active listings | Occupancy: 64% | Daily Rate: €155 | Annual Revenue: €36,046
- Firenze: 9,594 active listings | Occupancy: 65% | Daily Rate: €183 | Annual Revenue: €43,463
- Venezia: 6,361 active listings | Occupancy: 62% | Daily Rate: €215 | Annual Revenue: €48,538
- Napoli: 5,922 active listings | Occupancy: 60% | Daily Rate: €118 | Annual Revenue: €25,680
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Airbnb Market Performance in Italy
Daily Rate€165Average nightly price across Italy
Occupancy Rate58% Strong demand
Annual Revenue per Listing€30,339Average yearly earnings per property
Active Listings382,151Total properties in Italy
Largest Airbnb Markets by Listing Volume
Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure
Roma, Lazio
24,339 active listings
Occupancy 69%
Daily Rate €187
Revenue €46,776
Milano, Lombardia
18,057 active listings
Occupancy 64%
Daily Rate €155
Revenue €36,046
Firenze, Toscana
9,594 active listings
Occupancy 65%
Daily Rate €183
Revenue €43,463
Venezia, Veneto
6,361 active listings
Occupancy 62%
Daily Rate €215
Revenue €48,538
Napoli, Campania
5,922 active listings
Occupancy 60%
Daily Rate €118
Revenue €25,680
Palermo, Sicilia
5,104 active listings
Occupancy 61%
Daily Rate €100
Revenue €22,144
Torino, Piemonte
4,207 active listings
Occupancy 60%
Daily Rate €96
Revenue €20,865
San Michele Al Tagliamento, Venezia
3,424 active listings
Occupancy 57%
Daily Rate €196
Revenue €40,467
Bologna, Emilia Romagna
3,349 active listings
Occupancy 67%
Daily Rate €146
Revenue €35,466
Catania, Sicilia
2,915 active listings
Occupancy 59%
Daily Rate €86
Revenue €18,511
Genova, Liguria
2,831 active listings
Occupancy 57%
Daily Rate €109
Revenue €22,633
Siracusa, Sicilia
2,728 active listings
Occupancy 58%
Daily Rate €144
Revenue €30,629
Verona, Veneto
2,588 active listings
Occupancy 58%
Daily Rate €157
Revenue €33,387
Bari, Puglia
2,572 active listings
Occupancy 66%
Daily Rate €113
Revenue €27,320
Olbia, Sassari
2,418 active listings
Occupancy 61%
Daily Rate €204
Revenue €45,408
Alghero, Sassari
2,127 active listings
Occupancy 61%
Daily Rate €161
Revenue €36,001
Ostuni, Brindisi
2,003 active listings
Occupancy 55%
Daily Rate €268
Revenue €53,354
Lignano Sabbiadoro, Udine
1,865 active listings
Occupancy 50%
Daily Rate €173
Revenue €31,498
Como, Lombardia
1,746 active listings
Occupancy 59%
Daily Rate €185
Revenue €39,960
Lucca, Toscana
1,638 active listings
Occupancy 56%
Daily Rate €176
Revenue €35,990
Highest Revenue per Property Markets
Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities
Positano, Salerno
729 active listings
Occupancy 66%
Daily Rate €669
Revenue €160,799
Sorrento, Napoli
1,411 active listings
Occupancy 68%
Daily Rate €360
Revenue €89,593
Praiano, Salerno
394 active listings
Occupancy 65%
Daily Rate €423
Revenue €100,048
Massa Lubrense, Napoli
994 active listings
Occupancy 60%
Daily Rate €466
Revenue €102,158
Capri, Napoli
466 active listings
Occupancy 54%
Daily Rate €494
Revenue €98,006
Ravello, Salerno
230 active listings
Occupancy 58%
Daily Rate €386
Revenue €82,190
Greve In Chianti, Firenze
603 active listings
Occupancy 57%
Daily Rate €437
Revenue €91,006
Sant'agnello, Napoli
264 active listings
Occupancy 63%
Daily Rate €312
Revenue €72,214
Amalfi, Salerno
524 active listings
Occupancy 61%
Daily Rate €316
Revenue €70,291
Ortisei, Bolzano
238 active listings
Occupancy 62%
Daily Rate €327
Revenue €74,276
Roma, Lazio
24,339 active listings
Occupancy 69%
Daily Rate €187
Revenue €46,776
Venezia, Veneto
6,361 active listings
Occupancy 62%
Daily Rate €215
Revenue €48,538
Varenna, Lecco
273 active listings
Occupancy 68%
Daily Rate €251
Revenue €62,152
Cortina D'ampezzo, Belluno
479 active listings
Occupancy 54%
Daily Rate €410
Revenue €80,216
Gaiole In Chianti, Siena
276 active listings
Occupancy 63%
Daily Rate €406
Revenue €92,750
Capannori, Lucca
507 active listings
Occupancy 58%
Daily Rate €378
Revenue €80,221
Bellagio, Como
546 active listings
Occupancy 61%
Daily Rate €286
Revenue €64,004
Taormina, Messina
1,044 active listings
Occupancy 65%
Daily Rate €229
Revenue €54,538
Barberino Tavarnelle, Firenze
431 active listings
Occupancy 63%
Daily Rate €320
Revenue €73,195
Valtournenche, Aosta
570 active listings
Occupancy 61%
Daily Rate €258
Revenue €57,466
Highest Booking Rate Markets
Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year
Roma, Lazio
24,339 active listings
Occupancy 69%
Daily Rate €187
Revenue €46,776
Sorrento, Napoli
1,411 active listings
Occupancy 68%
Daily Rate €360
Revenue €89,593
Varenna, Lecco
273 active listings
Occupancy 68%
Daily Rate €251
Revenue €62,152
Pineto, Teramo
324 active listings
Occupancy 68%
Daily Rate €119
Revenue €29,361
Bologna, Emilia Romagna
3,349 active listings
Occupancy 67%
Daily Rate €146
Revenue €35,466
Golfo Aranci, Sassari
646 active listings
Occupancy 66%
Daily Rate €232
Revenue €56,099
Bari, Puglia
2,572 active listings
Occupancy 66%
Daily Rate €113
Revenue €27,320
Monterosso Al Mare, La Spezia
378 active listings
Occupancy 66%
Daily Rate €224
Revenue €53,990
Bolzano, Trentino Alto Adige
250 active listings
Occupancy 66%
Daily Rate €167
Revenue €40,175
Perledo, Lecco
281 active listings
Occupancy 66%
Daily Rate €198
Revenue €47,604
Positano, Salerno
729 active listings
Occupancy 66%
Daily Rate €669
Revenue €160,799
Portoferraio, Livorno
513 active listings
Occupancy 66%
Daily Rate €154
Revenue €36,940
Baunei, Nuoro
363 active listings
Occupancy 66%
Daily Rate €96
Revenue €23,006
Castellina In Chianti, Siena
289 active listings
Occupancy 66%
Daily Rate €304
Revenue €72,698
Taormina, Messina
1,044 active listings
Occupancy 65%
Daily Rate €229
Revenue €54,538
Canazei, Trento
237 active listings
Occupancy 65%
Daily Rate €202
Revenue €48,031
Firenze, Toscana
9,594 active listings
Occupancy 65%
Daily Rate €183
Revenue €43,463
Domus De Maria, Sud Sardegna
317 active listings
Occupancy 65%
Daily Rate €195
Revenue €46,291
Cefalù, Palermo
1,107 active listings
Occupancy 65%
Daily Rate €157
Revenue €37,268
Budoni, Sassari
1,017 active listings
Occupancy 65%
Daily Rate €206
Revenue €48,899
Luxury & Premium Rate Markets
High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations
Positano, Salerno
729 active listings
Occupancy 66%
Daily Rate €669
Revenue €160,799
Capri, Napoli
466 active listings
Occupancy 54%
Daily Rate €494
Revenue €98,006
Massa Lubrense, Napoli
994 active listings
Occupancy 60%
Daily Rate €466
Revenue €102,158
Forte Dei Marmi, Lucca
222 active listings
Occupancy 55%
Daily Rate €431
Revenue €86,106
Greve In Chianti, Firenze
603 active listings
Occupancy 57%
Daily Rate €437
Revenue €91,006
Praiano, Salerno
394 active listings
Occupancy 65%
Daily Rate €423
Revenue €100,048
Cortina D'ampezzo, Belluno
479 active listings
Occupancy 54%
Daily Rate €410
Revenue €80,216
Gaiole In Chianti, Siena
276 active listings
Occupancy 63%
Daily Rate €406
Revenue €92,750
Ravello, Salerno
230 active listings
Occupancy 58%
Daily Rate €386
Revenue €82,190
Capannori, Lucca
507 active listings
Occupancy 58%
Daily Rate €378
Revenue €80,221
Arzachena, Sassari
1,257 active listings
Occupancy 62%
Daily Rate €365
Revenue €83,196
Sorrento, Napoli
1,411 active listings
Occupancy 68%
Daily Rate €360
Revenue €89,593
Bucine, Arezzo
264 active listings
Occupancy 57%
Daily Rate €339
Revenue €70,491
Ortisei, Bolzano
238 active listings
Occupancy 62%
Daily Rate €327
Revenue €74,276
Maracalagonis, Cagliari
301 active listings
Occupancy 64%
Daily Rate €327
Revenue €76,637
Amalfi, Salerno
524 active listings
Occupancy 61%
Daily Rate €316
Revenue €70,291
Barberino Tavarnelle, Firenze
431 active listings
Occupancy 63%
Daily Rate €320
Revenue €73,195
Sant'agnello, Napoli
264 active listings
Occupancy 63%
Daily Rate €312
Revenue €72,214
Todi, Perugia
233 active listings
Occupancy 50%
Daily Rate €314
Revenue €56,842
Tremezzina, Como
439 active listings
Occupancy 60%
Daily Rate €307
Revenue €66,841
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