Airbnb Occupancy Rates by City in Italy(September 2026)
Airbnb Occupancy Rates by City in Italy
(September 2026)Source: GuestFavoritesLast updated: 2026-09-14
Italy has 403,347 active Airbnb listings across 20 regions. We analyze 60 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.
The largest Airbnb markets in Italy are Roma, Milano, Firenze, Venezia, Napoli.
Airbnb Markets in Italy (September 2026)
20 regions
Italy Airbnb Market Guide
Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Italy helps you identify the most profitable cities and regions based on real market data.
We track 20 different markets across Italy, each with its own unique supply-demand dynamics, pricing patterns, and profitability.
What Are the Best Cities for Airbnb in Italy?
Based on our analysis of performance data, here are the top-performing markets in Italy:
- Roma: 24,248 active listings | Occupancy: 70% | Daily Rate: €187 | Annual Revenue: €47,883
- Milano: 17,308 active listings | Occupancy: 65% | Daily Rate: €150 | Annual Revenue: €35,351
- Firenze: 9,842 active listings | Occupancy: 66% | Daily Rate: €180 | Annual Revenue: €43,385
- Venezia: 6,342 active listings | Occupancy: 64% | Daily Rate: €215 | Annual Revenue: €49,889
- Napoli: 6,031 active listings | Occupancy: 60% | Daily Rate: €119 | Annual Revenue: €26,246
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Airbnb Market Performance in Italy
Daily Rate€167Average nightly price across Italy
Occupancy Rate60% Strong demand
Annual Revenue per Listing€32,061Average yearly earnings per property
Active Listings403,347Total properties in Italy
Largest Airbnb Markets by Listing Volume
Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure
Roma, Lazio
24,248 active listings
Occupancy 70%
Daily Rate €187
Revenue €47,883
Milano, Lombardia
17,308 active listings
Occupancy 65%
Daily Rate €150
Revenue €35,351
Firenze, Toscana
9,842 active listings
Occupancy 66%
Daily Rate €180
Revenue €43,385
Venezia, Veneto
6,342 active listings
Occupancy 64%
Daily Rate €215
Revenue €49,889
Napoli, Campania
6,031 active listings
Occupancy 60%
Daily Rate €119
Revenue €26,246
Palermo, Sicilia
5,396 active listings
Occupancy 64%
Daily Rate €103
Revenue €24,034
Torino, Piemonte
4,151 active listings
Occupancy 60%
Daily Rate €96
Revenue €21,126
San Michele Al Tagliamento, Venezia
3,381 active listings
Occupancy 60%
Daily Rate €193
Revenue €42,239
Bologna, Emilia Romagna
3,346 active listings
Occupancy 67%
Daily Rate €146
Revenue €35,959
Catania, Sicilia
3,009 active listings
Occupancy 61%
Daily Rate €87
Revenue €19,227
Genova, Liguria
2,898 active listings
Occupancy 58%
Daily Rate €111
Revenue €23,490
Siracusa, Sicilia
2,853 active listings
Occupancy 60%
Daily Rate €149
Revenue €32,772
Olbia, Sassari
2,820 active listings
Occupancy 64%
Daily Rate €209
Revenue €48,643
Bari, Puglia
2,760 active listings
Occupancy 68%
Daily Rate €117
Revenue €29,043
Verona, Veneto
2,708 active listings
Occupancy 60%
Daily Rate €155
Revenue €33,798
Alghero, Sassari
2,373 active listings
Occupancy 65%
Daily Rate €164
Revenue €38,759
Ostuni, Brindisi
2,164 active listings
Occupancy 57%
Daily Rate €277
Revenue €57,937
Como, Lombardia
1,889 active listings
Occupancy 61%
Daily Rate €186
Revenue €41,077
Lignano Sabbiadoro, Udine
1,843 active listings
Occupancy 58%
Daily Rate €179
Revenue €37,920
Lucca, Toscana
1,745 active listings
Occupancy 57%
Daily Rate €175
Revenue €36,479
Highest Revenue per Property Markets
Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities
Positano, Salerno
727 active listings
Occupancy 66%
Daily Rate €675
Revenue €162,359
Sorrento, Napoli
1,433 active listings
Occupancy 69%
Daily Rate €377
Revenue €95,120
Massa Lubrense, Napoli
982 active listings
Occupancy 61%
Daily Rate €488
Revenue €108,830
Praiano, Salerno
408 active listings
Occupancy 64%
Daily Rate €439
Revenue €103,231
Capri, Napoli
456 active listings
Occupancy 55%
Daily Rate €505
Revenue €102,020
Ortisei, Bolzano
227 active listings
Occupancy 62%
Daily Rate €350
Revenue €79,836
Ravello, Salerno
230 active listings
Occupancy 58%
Daily Rate €387
Revenue €81,727
Greve In Chianti, Firenze
607 active listings
Occupancy 57%
Daily Rate €435
Revenue €91,200
Cortina D'ampezzo, Belluno
481 active listings
Occupancy 56%
Daily Rate €417
Revenue €85,885
Amalfi, Salerno
538 active listings
Occupancy 61%
Daily Rate €324
Revenue €72,692
Varenna, Lecco
279 active listings
Occupancy 71%
Daily Rate €264
Revenue €67,996
Sant'agnello, Napoli
265 active listings
Occupancy 64%
Daily Rate €295
Revenue €69,076
Capannori, Lucca
543 active listings
Occupancy 60%
Daily Rate €409
Revenue €89,836
Barberino Tavarnelle, Firenze
435 active listings
Occupancy 65%
Daily Rate €341
Revenue €80,519
Venezia, Veneto
6,342 active listings
Occupancy 64%
Daily Rate €215
Revenue €49,889
Gaiole In Chianti, Siena
267 active listings
Occupancy 65%
Daily Rate €386
Revenue €91,240
Roma, Lazio
24,248 active listings
Occupancy 70%
Daily Rate €187
Revenue €47,883
Bellagio, Como
547 active listings
Occupancy 62%
Daily Rate €290
Revenue €65,363
Maiori, Salerno
326 active listings
Occupancy 60%
Daily Rate €284
Revenue €62,410
Taormina, Messina
1,079 active listings
Occupancy 66%
Daily Rate €238
Revenue €56,917
Highest Booking Rate Markets
Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year
Pineto, Teramo
376 active listings
Occupancy 73%
Daily Rate €114
Revenue €30,175
Varenna, Lecco
279 active listings
Occupancy 71%
Daily Rate €264
Revenue €67,996
Roma, Lazio
24,248 active listings
Occupancy 70%
Daily Rate €187
Revenue €47,883
Golfo Aranci, Sassari
678 active listings
Occupancy 70%
Daily Rate €234
Revenue €59,510
Sorrento, Napoli
1,433 active listings
Occupancy 69%
Daily Rate €377
Revenue €95,120
Perledo, Lecco
290 active listings
Occupancy 69%
Daily Rate €206
Revenue €51,763
Cefalù, Palermo
1,174 active listings
Occupancy 68%
Daily Rate €165
Revenue €41,107
Lampedusa E Linosa, Agrigento
263 active listings
Occupancy 68%
Daily Rate €139
Revenue €34,627
Bari, Puglia
2,760 active listings
Occupancy 68%
Daily Rate €117
Revenue €29,043
Monterosso Al Mare, La Spezia
362 active listings
Occupancy 68%
Daily Rate €231
Revenue €57,153
Aglientu, Sassari
329 active listings
Occupancy 68%
Daily Rate €247
Revenue €60,989
Portoferraio, Livorno
598 active listings
Occupancy 68%
Daily Rate €150
Revenue €36,961
Bologna, Emilia Romagna
3,346 active listings
Occupancy 67%
Daily Rate €146
Revenue €35,959
Tropea, Vibo Valentia
477 active listings
Occupancy 67%
Daily Rate €151
Revenue €37,152
Canazei, Trento
260 active listings
Occupancy 67%
Daily Rate €194
Revenue €47,595
Pavia, Lombardia
184 active listings
Occupancy 67%
Daily Rate €88
Revenue €21,548
San Vincenzo, Livorno
616 active listings
Occupancy 67%
Daily Rate €171
Revenue €41,864
Budoni, Sassari
1,100 active listings
Occupancy 67%
Daily Rate €186
Revenue €45,532
Muravera, Sud Sardegna
880 active listings
Occupancy 67%
Daily Rate €190
Revenue €46,480
Villasimius, Sud Sardegna
1,203 active listings
Occupancy 67%
Daily Rate €197
Revenue €48,191
Luxury & Premium Rate Markets
High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations
Positano, Salerno
727 active listings
Occupancy 66%
Daily Rate €675
Revenue €162,359
Capri, Napoli
456 active listings
Occupancy 55%
Daily Rate €505
Revenue €102,020
Massa Lubrense, Napoli
982 active listings
Occupancy 61%
Daily Rate €488
Revenue €108,830
Forte Dei Marmi, Lucca
245 active listings
Occupancy 56%
Daily Rate €463
Revenue €94,481
Praiano, Salerno
408 active listings
Occupancy 64%
Daily Rate €439
Revenue €103,231
Greve In Chianti, Firenze
607 active listings
Occupancy 57%
Daily Rate €435
Revenue €91,200
Cortina D'ampezzo, Belluno
481 active listings
Occupancy 56%
Daily Rate €417
Revenue €85,885
Capannori, Lucca
543 active listings
Occupancy 60%
Daily Rate €409
Revenue €89,836
Arzachena, Sassari
1,392 active listings
Occupancy 65%
Daily Rate €389
Revenue €92,043
Ravello, Salerno
230 active listings
Occupancy 58%
Daily Rate €387
Revenue €81,727
Gaiole In Chianti, Siena
267 active listings
Occupancy 65%
Daily Rate €386
Revenue €91,240
Sorrento, Napoli
1,433 active listings
Occupancy 69%
Daily Rate €377
Revenue €95,120
Ortisei, Bolzano
227 active listings
Occupancy 62%
Daily Rate €350
Revenue €79,836
Barberino Tavarnelle, Firenze
435 active listings
Occupancy 65%
Daily Rate €341
Revenue €80,519
Bucine, Arezzo
302 active listings
Occupancy 60%
Daily Rate €332
Revenue €72,814
Maracalagonis, Cagliari
336 active listings
Occupancy 66%
Daily Rate €332
Revenue €79,730
San Casciano In Val Di Pesa, Firenze
291 active listings
Occupancy 59%
Daily Rate €329
Revenue €70,686
Amalfi, Salerno
538 active listings
Occupancy 61%
Daily Rate €324
Revenue €72,692
Peccioli, Pisa
234 active listings
Occupancy 58%
Daily Rate €315
Revenue €67,017
Castellina In Chianti, Siena
273 active listings
Occupancy 67%
Daily Rate €316
Revenue €76,818
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