Airbnb Occupancy Rates by City in Italy(May 2026)
Airbnb Occupancy Rates by City in Italy
(May 2026)Source: GuestFavoritesLast updated: 2026-05-02
Italy has 360,255 active Airbnb listings across 20 regions. We analyze 56 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.
The largest Airbnb markets in Italy are Roma, Milano, Firenze, Venezia, Napoli.
Airbnb Markets in Italy (May 2026)
20 regions
Italy Airbnb Market Guide
Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Italy helps you identify the most profitable cities and regions based on real market data.
We track 20 different markets across Italy, each with its own unique supply-demand dynamics, pricing patterns, and profitability.
What Are the Best Cities for Airbnb in Italy?
Based on our analysis of performance data, here are the top-performing markets in Italy:
- Roma: 24,070 active listings | Occupancy: 68% | Daily Rate: €187 | Annual Revenue: €46,311
- Milano: 18,655 active listings | Occupancy: 64% | Daily Rate: €157 | Annual Revenue: €36,605
- Firenze: 9,140 active listings | Occupancy: 65% | Daily Rate: €184 | Annual Revenue: €43,369
- Venezia: 6,237 active listings | Occupancy: 61% | Daily Rate: €211 | Annual Revenue: €46,927
- Napoli: 5,892 active listings | Occupancy: 59% | Daily Rate: €117 | Annual Revenue: €25,385
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Airbnb Market Performance in Italy
Daily Rate€166Average nightly price across Italy
Occupancy Rate58% Strong demand
Annual Revenue per Listing€30,303Average yearly earnings per property
Active Listings360,255Total properties in Italy
Largest Airbnb Markets by Listing Volume
Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure
Roma, Lazio
24,070 active listings
Occupancy 68%
Daily Rate €187
Revenue €46,311
Milano, Lombardia
18,655 active listings
Occupancy 64%
Daily Rate €157
Revenue €36,605
Firenze, Toscana
9,140 active listings
Occupancy 65%
Daily Rate €184
Revenue €43,369
Venezia, Veneto
6,237 active listings
Occupancy 61%
Daily Rate €211
Revenue €46,927
Napoli, Campania
5,892 active listings
Occupancy 59%
Daily Rate €117
Revenue €25,385
Palermo, Sicilia
5,061 active listings
Occupancy 60%
Daily Rate €99
Revenue €21,668
Torino, Piemonte
4,001 active listings
Occupancy 59%
Daily Rate €95
Revenue €20,584
Bologna, Emilia Romagna
3,316 active listings
Occupancy 67%
Daily Rate €147
Revenue €35,960
San Michele Al Tagliamento, Veneto
2,951 active listings
Occupancy 59%
Daily Rate €201
Revenue €42,977
Catania, Sicilia
2,906 active listings
Occupancy 58%
Daily Rate €86
Revenue €18,345
Siracusa, Sicilia
2,673 active listings
Occupancy 57%
Daily Rate €143
Revenue €29,985
Verona, Veneto
2,632 active listings
Occupancy 58%
Daily Rate €159
Revenue €33,568
Genova, Liguria
2,576 active listings
Occupancy 57%
Daily Rate €108
Revenue €22,313
Bari, Puglia
2,505 active listings
Occupancy 66%
Daily Rate €113
Revenue €27,115
Olbia, Sardegna
2,024 active listings
Occupancy 61%
Daily Rate €208
Revenue €46,015
Alghero, Sardegna
1,948 active listings
Occupancy 61%
Daily Rate €163
Revenue €36,302
Ostuni, Puglia
1,801 active listings
Occupancy 54%
Daily Rate €269
Revenue €52,887
Como, Lombardia
1,650 active listings
Occupancy 59%
Daily Rate €185
Revenue €39,626
Lignano Sabbiadoro, Friuli Venezia Giulia
1,555 active listings
Occupancy 51%
Daily Rate €175
Revenue €32,771
Lucca, Toscana
1,534 active listings
Occupancy 56%
Daily Rate €178
Revenue €36,129
Highest Revenue per Property Markets
Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities
Positano, Campania
704 active listings
Occupancy 66%
Daily Rate €661
Revenue €158,494
Sorrento, Campania
1,363 active listings
Occupancy 68%
Daily Rate €355
Revenue €87,548
Praiano, Campania
382 active listings
Occupancy 64%
Daily Rate €420
Revenue €98,287
Massa Lubrense, Campania
932 active listings
Occupancy 59%
Daily Rate €467
Revenue €101,401
Capri, Campania
441 active listings
Occupancy 53%
Daily Rate €498
Revenue €97,043
Greve In Chianti, Toscana
564 active listings
Occupancy 57%
Daily Rate €440
Revenue €91,132
Ravello, Campania
226 active listings
Occupancy 58%
Daily Rate €388
Revenue €82,448
Sant'agnello, Campania
253 active listings
Occupancy 62%
Daily Rate €316
Revenue €71,969
Gaiole In Chianti, Toscana
243 active listings
Occupancy 62%
Daily Rate €428
Revenue €96,923
Amalfi, Campania
516 active listings
Occupancy 60%
Daily Rate €320
Revenue €70,383
Ortisei, Trentino Alto Adige
235 active listings
Occupancy 63%
Daily Rate €324
Revenue €74,098
Capannori, Toscana
475 active listings
Occupancy 58%
Daily Rate €386
Revenue €81,019
Roma, Lazio
24,070 active listings
Occupancy 68%
Daily Rate €187
Revenue €46,311
Bellagio, Lombardia
521 active listings
Occupancy 61%
Daily Rate €288
Revenue €64,242
Venezia, Veneto
6,237 active listings
Occupancy 61%
Daily Rate €211
Revenue €46,927
Maracalagonis, Sardegna
258 active listings
Occupancy 63%
Daily Rate €329
Revenue €76,164
Varenna, Lombardia
270 active listings
Occupancy 67%
Daily Rate €250
Revenue €60,909
Cortina D'ampezzo, Veneto
490 active listings
Occupancy 54%
Daily Rate €414
Revenue €81,325
Taormina, Sicilia
1,024 active listings
Occupancy 65%
Daily Rate €227
Revenue €54,007
Cernobbio, Lombardia
178 active listings
Occupancy 56%
Daily Rate €250
Revenue €51,512
Highest Booking Rate Markets
Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year
Pineto, Abruzzo
235 active listings
Occupancy 68%
Daily Rate €123
Revenue €30,729
Roma, Lazio
24,070 active listings
Occupancy 68%
Daily Rate €187
Revenue €46,311
Sorrento, Campania
1,363 active listings
Occupancy 68%
Daily Rate €355
Revenue €87,548
Bologna, Emilia Romagna
3,316 active listings
Occupancy 67%
Daily Rate €147
Revenue €35,960
Varenna, Lombardia
270 active listings
Occupancy 67%
Daily Rate €250
Revenue €60,909
Canazei, Trentino Alto Adige
251 active listings
Occupancy 66%
Daily Rate €200
Revenue €48,507
Bolzano, Trentino Alto Adige
248 active listings
Occupancy 66%
Daily Rate €166
Revenue €40,054
Bari, Puglia
2,505 active listings
Occupancy 66%
Daily Rate €113
Revenue €27,115
Positano, Campania
704 active listings
Occupancy 66%
Daily Rate €661
Revenue €158,494
Baunei, Sardegna
346 active listings
Occupancy 66%
Daily Rate €96
Revenue €22,995
Golfo Aranci, Sardegna
553 active listings
Occupancy 66%
Daily Rate €238
Revenue €56,977
Portoferraio, Toscana
450 active listings
Occupancy 65%
Daily Rate €158
Revenue €37,756
Taormina, Sicilia
1,024 active listings
Occupancy 65%
Daily Rate €227
Revenue €54,007
Castellina In Chianti, Toscana
263 active listings
Occupancy 65%
Daily Rate €302
Revenue €71,826
Monterosso Al Mare, Liguria
371 active listings
Occupancy 65%
Daily Rate €223
Revenue €52,982
Budoni, Sardegna
839 active listings
Occupancy 65%
Daily Rate €219
Revenue €52,008
Palau, Sardegna
673 active listings
Occupancy 65%
Daily Rate €193
Revenue €45,758
San Teodoro, Sardegna
1,110 active listings
Occupancy 65%
Daily Rate €266
Revenue €62,938
Firenze, Toscana
9,140 active listings
Occupancy 65%
Daily Rate €184
Revenue €43,369
Domus De Maria, Sardegna
293 active listings
Occupancy 65%
Daily Rate €196
Revenue €46,149
Luxury & Premium Rate Markets
High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations
Positano, Campania
704 active listings
Occupancy 66%
Daily Rate €661
Revenue €158,494
Capri, Campania
441 active listings
Occupancy 53%
Daily Rate €498
Revenue €97,043
Massa Lubrense, Campania
932 active listings
Occupancy 59%
Daily Rate €467
Revenue €101,401
Greve In Chianti, Toscana
564 active listings
Occupancy 57%
Daily Rate €440
Revenue €91,132
Forte Dei Marmi, Toscana
208 active listings
Occupancy 55%
Daily Rate €427
Revenue €85,155
Cortina D'ampezzo, Veneto
490 active listings
Occupancy 54%
Daily Rate €414
Revenue €81,325
Gaiole In Chianti, Toscana
243 active listings
Occupancy 62%
Daily Rate €428
Revenue €96,923
Praiano, Campania
382 active listings
Occupancy 64%
Daily Rate €420
Revenue €98,287
Ravello, Campania
226 active listings
Occupancy 58%
Daily Rate €388
Revenue €82,448
Capannori, Toscana
475 active listings
Occupancy 58%
Daily Rate €386
Revenue €81,019
Arzachena, Sardegna
1,067 active listings
Occupancy 62%
Daily Rate €370
Revenue €84,183
Sorrento, Campania
1,363 active listings
Occupancy 68%
Daily Rate €355
Revenue €87,548
Bucine, Toscana
262 active listings
Occupancy 57%
Daily Rate €354
Revenue €73,018
Ortisei, Trentino Alto Adige
235 active listings
Occupancy 63%
Daily Rate €324
Revenue €74,098
Maracalagonis, Sardegna
258 active listings
Occupancy 63%
Daily Rate €329
Revenue €76,164
Amalfi, Campania
516 active listings
Occupancy 60%
Daily Rate €320
Revenue €70,383
Barberino Tavarnelle, Toscana
411 active listings
Occupancy 62%
Daily Rate €319
Revenue €71,784
Sant'agnello, Campania
253 active listings
Occupancy 62%
Daily Rate €316
Revenue €71,969
Todi, Umbria
212 active listings
Occupancy 50%
Daily Rate €315
Revenue €57,280
Tremezzina, Lombardia
412 active listings
Occupancy 59%
Daily Rate €310
Revenue €66,950
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