Airbnb Occupancy Rates by City in Italy

(February 2026)

Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Italy helps you identify the most profitable cities and regions based on real market data.

We track 20 different markets across Italy, each with its own unique supply-demand dynamics, pricing patterns, and profitability.

What Are the Best Cities for Airbnb in Italy?

Based on our analysis of performance data, here are the top-performing markets in Italy:

• Roma: 26,720 active listings | Occupancy: 66% | Daily Rate: €189 | Annual Revenue: €45,663
• Milano: 18,362 active listings | Occupancy: 63% | Daily Rate: €156 | Annual Revenue: €35,617
• Firenze: 10,331 active listings | Occupancy: 65% | Daily Rate: €188 | Annual Revenue: €44,280
• Napoli: 6,343 active listings | Occupancy: 60% | Daily Rate: €116 | Annual Revenue: €25,377
• Venezia: 6,326 active listings | Occupancy: 60% | Daily Rate: €215 | Annual Revenue: €47,454

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