Airbnb Occupancy Rates by City in
Italy
(November 2025)
Airbnb Occupancy Rates by City in
Italy
(November 2025)
Source: GuestFavorites
Last updated: 2025-11-30
Italy has 380,569 active Airbnb listings across 20 regions. We analyze 56 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.
The largest Airbnb markets in Italy are Roma, Milano, Firenze, Venezia, Napoli.
Airbnb Markets in Italy (November 2025)
20 regions
Italy Airbnb Market Guide
Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Italy helps you identify the most profitable cities and regions based on real market data.
We track 20 different markets across Italy, each with its own unique supply-demand dynamics, pricing patterns, and profitability.
What Are the Best Cities for Airbnb in Italy?
Based on our analysis of performance data, here are the top-performing markets in Italy:
- Roma: 26,372 active listings | Occupancy: 71% | Daily Rate: €195 | Annual Revenue: €50,343
- Milano: 17,305 active listings | Occupancy: 65% | Daily Rate: €160 | Annual Revenue: €38,145
- Firenze: 10,102 active listings | Occupancy: 70% | Daily Rate: €193 | Annual Revenue: €49,042
- Venezia: 6,461 active listings | Occupancy: 66% | Daily Rate: €221 | Annual Revenue: €52,942
- Napoli: 6,193 active listings | Occupancy: 65% | Daily Rate: €116 | Annual Revenue: €27,423
Ready to dive deeper into the data? Sign up for free to access detailed analytics, seasonal trends, and investment ROI calculators for every market in Italy.
Airbnb Market Performance in Italy
Daily Rate
€170
Average nightly price across Italy
Occupancy Rate
60%
Strong demand
Annual Revenue per Listing
€31,937
Average yearly earnings per property
Active Listings
380,569
Total properties in Italy
Largest Airbnb Markets by Listing Volume
Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure
Roma, Lazio
26,372 active listings
Occupancy
71%
Daily Rate
€195
Revenue
€50,343
Milano, Lombardia
17,305 active listings
Occupancy
65%
Daily Rate
€160
Revenue
€38,145
Firenze, Toscana
10,102 active listings
Occupancy
70%
Daily Rate
€193
Revenue
€49,042
Venezia, Veneto
6,461 active listings
Occupancy
66%
Daily Rate
€221
Revenue
€52,942
Napoli, Campania
6,193 active listings
Occupancy
65%
Daily Rate
€116
Revenue
€27,423
Palermo, Sicilia
5,596 active listings
Occupancy
65%
Daily Rate
€101
Revenue
€23,793
Torino, Piemonte
4,321 active listings
Occupancy
59%
Daily Rate
€94
Revenue
€20,284
Bologna, Emilia Romagna
3,192 active listings
Occupancy
71%
Daily Rate
€151
Revenue
€38,884
Catania, Sicilia
3,138 active listings
Occupancy
64%
Daily Rate
€86
Revenue
€19,982
Siracusa, Sicilia
2,925 active listings
Occupancy
62%
Daily Rate
€146
Revenue
€32,914
Genova, Liguria
2,787 active listings
Occupancy
61%
Daily Rate
€111
Revenue
€24,759
Bari, Puglia
2,654 active listings
Occupancy
72%
Daily Rate
€116
Revenue
€30,456
Verona, Veneto
2,543 active listings
Occupancy
61%
Daily Rate
€161
Revenue
€36,115
Olbia, Sardegna
2,458 active listings
Occupancy
62%
Daily Rate
€208
Revenue
€47,101
Ostuni, Puglia
2,112 active listings
Occupancy
56%
Daily Rate
€276
Revenue
€55,922
Alghero, Sardegna
2,086 active listings
Occupancy
63%
Daily Rate
€166
Revenue
€38,227
San Michele Al Tagliamento, Veneto
2,054 active listings
Occupancy
62%
Daily Rate
€199
Revenue
€45,133
Lucca, Toscana
1,796 active listings
Occupancy
61%
Daily Rate
€185
Revenue
€41,389
Como, Lombardia
1,729 active listings
Occupancy
64%
Daily Rate
€190
Revenue
€44,171
La Spezia, Liguria
1,570 active listings
Occupancy
62%
Daily Rate
€131
Revenue
€29,511
Highest Revenue per Property Markets
Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities
Positano, Campania
759 active listings
Occupancy
66%
Daily Rate
€670
Revenue
€160,524
Sorrento, Campania
1,372 active listings
Occupancy
71%
Daily Rate
€360
Revenue
€93,862
Praiano, Campania
393 active listings
Occupancy
65%
Daily Rate
€413
Revenue
€98,139
Massa Lubrense, Campania
1,008 active listings
Occupancy
60%
Daily Rate
€464
Revenue
€102,088
Capri, Campania
475 active listings
Occupancy
54%
Daily Rate
€505
Revenue
€99,285
Sant'agnello, Campania
264 active listings
Occupancy
65%
Daily Rate
€337
Revenue
€80,489
Ravello, Campania
242 active listings
Occupancy
61%
Daily Rate
€378
Revenue
€83,944
Amalfi, Campania
525 active listings
Occupancy
63%
Daily Rate
€329
Revenue
€75,692
Greve In Chianti, Toscana
603 active listings
Occupancy
59%
Daily Rate
€442
Revenue
€95,739
Bellagio, Lombardia
508 active listings
Occupancy
63%
Daily Rate
€289
Revenue
€66,355
Varenna, Lombardia
256 active listings
Occupancy
68%
Daily Rate
€256
Revenue
€63,891
Venezia, Veneto
6,461 active listings
Occupancy
66%
Daily Rate
€221
Revenue
€52,942
Castiglion Fiorentino, Toscana
279 active listings
Occupancy
55%
Daily Rate
€441
Revenue
€88,078
Gaiole In Chianti, Toscana
325 active listings
Occupancy
61%
Daily Rate
€446
Revenue
€98,672
Capannori, Toscana
550 active listings
Occupancy
60%
Daily Rate
€404
Revenue
€88,265
Taormina, Sicilia
1,112 active listings
Occupancy
70%
Daily Rate
€233
Revenue
€59,220
Roma, Lazio
26,372 active listings
Occupancy
71%
Daily Rate
€195
Revenue
€50,343
Cernobbio, Lombardia
190 active listings
Occupancy
59%
Daily Rate
€254
Revenue
€55,073
Barberino Tavarnelle, Toscana
459 active listings
Occupancy
64%
Daily Rate
€327
Revenue
€76,818
Tremezzina, Lombardia
426 active listings
Occupancy
59%
Daily Rate
€311
Revenue
€67,168
Highest Booking Rate Markets
Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year
Bari, Puglia
2,654 active listings
Occupancy
72%
Daily Rate
€116
Revenue
€30,456
Sorrento, Campania
1,372 active listings
Occupancy
71%
Daily Rate
€360
Revenue
€93,862
Roma, Lazio
26,372 active listings
Occupancy
71%
Daily Rate
€195
Revenue
€50,343
Pineto, Abruzzo
221 active listings
Occupancy
71%
Daily Rate
€126
Revenue
€32,467
Bologna, Emilia Romagna
3,192 active listings
Occupancy
71%
Daily Rate
€151
Revenue
€38,884
Taormina, Sicilia
1,112 active listings
Occupancy
70%
Daily Rate
€233
Revenue
€59,220
Firenze, Toscana
10,102 active listings
Occupancy
70%
Daily Rate
€193
Revenue
€49,042
Varenna, Lombardia
256 active listings
Occupancy
68%
Daily Rate
€256
Revenue
€63,891
Castellina In Chianti, Toscana
271 active listings
Occupancy
68%
Daily Rate
€271
Revenue
€67,321
Bergamo, Lombardia
1,176 active listings
Occupancy
68%
Daily Rate
€115
Revenue
€28,442
Bolzano, Trentino Alto Adige
230 active listings
Occupancy
67%
Daily Rate
€162
Revenue
€39,844
Pisa, Toscana
1,061 active listings
Occupancy
67%
Daily Rate
€122
Revenue
€29,885
Rosolina, Veneto
429 active listings
Occupancy
67%
Daily Rate
€150
Revenue
€36,556
Cefalù, Sicilia
1,152 active listings
Occupancy
67%
Daily Rate
€161
Revenue
€39,079
Baunei, Sardegna
395 active listings
Occupancy
66%
Daily Rate
€96
Revenue
€23,166
Monterosso Al Mare, Liguria
377 active listings
Occupancy
66%
Daily Rate
€224
Revenue
€53,965
Golfo Aranci, Sardegna
638 active listings
Occupancy
66%
Daily Rate
€240
Revenue
€57,809
Padova, Veneto
806 active listings
Occupancy
66%
Daily Rate
€106
Revenue
€25,497
Portoferraio, Toscana
512 active listings
Occupancy
66%
Daily Rate
€161
Revenue
€38,678
Positano, Campania
759 active listings
Occupancy
66%
Daily Rate
€670
Revenue
€160,524
Luxury & Premium Rate Markets
High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations
Positano, Campania
759 active listings
Occupancy
66%
Daily Rate
€670
Revenue
€160,524
Capri, Campania
475 active listings
Occupancy
54%
Daily Rate
€505
Revenue
€99,285
Massa Lubrense, Campania
1,008 active listings
Occupancy
60%
Daily Rate
€464
Revenue
€102,088
Forte Dei Marmi, Toscana
244 active listings
Occupancy
56%
Daily Rate
€433
Revenue
€87,733
Gaiole In Chianti, Toscana
325 active listings
Occupancy
61%
Daily Rate
€446
Revenue
€98,672
Greve In Chianti, Toscana
603 active listings
Occupancy
59%
Daily Rate
€442
Revenue
€95,739
Castiglion Fiorentino, Toscana
279 active listings
Occupancy
55%
Daily Rate
€441
Revenue
€88,078
Praiano, Campania
393 active listings
Occupancy
65%
Daily Rate
€413
Revenue
€98,139
Capannori, Toscana
550 active listings
Occupancy
60%
Daily Rate
€404
Revenue
€88,265
Arzachena, Sardegna
1,235 active listings
Occupancy
63%
Daily Rate
€371
Revenue
€85,117
Ravello, Campania
242 active listings
Occupancy
61%
Daily Rate
€378
Revenue
€83,944
Bucine, Toscana
261 active listings
Occupancy
58%
Daily Rate
€375
Revenue
€79,799
Sorrento, Campania
1,372 active listings
Occupancy
71%
Daily Rate
€360
Revenue
€93,862
Sant'agnello, Campania
264 active listings
Occupancy
65%
Daily Rate
€337
Revenue
€80,489
Cortina D'ampezzo, Veneto
379 active listings
Occupancy
54%
Daily Rate
€335
Revenue
€65,872
Maracalagonis, Sardegna
347 active listings
Occupancy
63%
Daily Rate
€332
Revenue
€76,038
Amalfi, Campania
525 active listings
Occupancy
63%
Daily Rate
€329
Revenue
€75,692
Todi, Umbria
226 active listings
Occupancy
53%
Daily Rate
€326
Revenue
€63,582
Barberino Tavarnelle, Toscana
459 active listings
Occupancy
64%
Daily Rate
€327
Revenue
€76,818
Tremezzina, Lombardia
426 active listings
Occupancy
59%
Daily Rate
€311
Revenue
€67,168
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