Airbnb Occupancy Rates by City in Italy(March 2026)
Airbnb Occupancy Rates by City in Italy
(March 2026)Source: GuestFavoritesLast updated: 2026-03-12
Italy has 293,322 active Airbnb listings across 20 regions. We analyze 58 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.
The largest Airbnb markets in Italy are Roma, Milano, Firenze, Venezia, Napoli.
Airbnb Markets in Italy (March 2026)
20 regions
Italy Airbnb Market Guide
Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Italy helps you identify the most profitable cities and regions based on real market data.
We track 20 different markets across Italy, each with its own unique supply-demand dynamics, pricing patterns, and profitability.
What Are the Best Cities for Airbnb in Italy?
Based on our analysis of performance data, here are the top-performing markets in Italy:
- Roma: 23,468 active listings | Occupancy: 67% | Daily Rate: €187 | Annual Revenue: €45,756
- Milano: 18,248 active listings | Occupancy: 64% | Daily Rate: €159 | Annual Revenue: €37,381
- Firenze: 8,575 active listings | Occupancy: 65% | Daily Rate: €185 | Annual Revenue: €43,671
- Venezia: 5,987 active listings | Occupancy: 61% | Daily Rate: €213 | Annual Revenue: €47,307
- Napoli: 5,783 active listings | Occupancy: 60% | Daily Rate: €116 | Annual Revenue: €25,208
Ready to dive deeper into the data? Sign up for free to access detailed analytics, seasonal trends, and investment ROI calculators for every market in Italy.
Airbnb Market Performance in Italy
Daily Rate€167Average nightly price across Italy
Occupancy Rate58% Strong demand
Annual Revenue per Listing€30,602Average yearly earnings per property
Active Listings293,322Total properties in Italy
Largest Airbnb Markets by Listing Volume
Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure
Roma, Lazio
23,468 active listings
Occupancy 67%
Daily Rate €187
Revenue €45,756
Milano, Lombardia
18,248 active listings
Occupancy 64%
Daily Rate €159
Revenue €37,381
Firenze, Toscana
8,575 active listings
Occupancy 65%
Daily Rate €185
Revenue €43,671
Venezia, Veneto
5,987 active listings
Occupancy 61%
Daily Rate €213
Revenue €47,307
Napoli, Campania
5,783 active listings
Occupancy 60%
Daily Rate €116
Revenue €25,208
Palermo, Sicilia
4,795 active listings
Occupancy 60%
Daily Rate €99
Revenue €21,624
Torino, Piemonte
3,881 active listings
Occupancy 59%
Daily Rate €95
Revenue €20,603
Bologna, Emilia Romagna
3,083 active listings
Occupancy 67%
Daily Rate €145
Revenue €35,713
Catania, Sicilia
2,918 active listings
Occupancy 59%
Daily Rate €85
Revenue €18,175
Verona, Veneto
2,407 active listings
Occupancy 58%
Daily Rate €159
Revenue €33,511
Genova, Liguria
2,393 active listings
Occupancy 57%
Daily Rate €109
Revenue €22,768
Bari, Puglia
2,372 active listings
Occupancy 66%
Daily Rate €113
Revenue €27,022
Siracusa, Sicilia
2,208 active listings
Occupancy 58%
Daily Rate €143
Revenue €30,074
San Michele Al Tagliamento, Veneto
2,157 active listings
Occupancy 60%
Daily Rate €203
Revenue €44,676
Como, Lombardia
1,453 active listings
Occupancy 59%
Daily Rate €188
Revenue €40,305
Sanremo, Liguria
1,452 active listings
Occupancy 49%
Daily Rate €129
Revenue €23,110
Olbia, Sardegna
1,296 active listings
Occupancy 61%
Daily Rate €209
Revenue €46,767
Alghero, Sardegna
1,276 active listings
Occupancy 62%
Daily Rate €166
Revenue €37,313
Lucca, Toscana
1,272 active listings
Occupancy 56%
Daily Rate €180
Revenue €36,658
Bergamo, Lombardia
1,196 active listings
Occupancy 63%
Daily Rate €114
Revenue €26,295
Highest Revenue per Property Markets
Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities
Positano, Campania
298 active listings
Occupancy 67%
Daily Rate €671
Revenue €163,150
Praiano, Campania
161 active listings
Occupancy 65%
Daily Rate €419
Revenue €98,646
Massa Lubrense, Campania
440 active listings
Occupancy 60%
Daily Rate €468
Revenue €102,538
Capri, Campania
227 active listings
Occupancy 54%
Daily Rate €506
Revenue €100,104
Sant'agnello, Campania
127 active listings
Occupancy 63%
Daily Rate €327
Revenue €75,530
Sorrento, Campania
938 active listings
Occupancy 68%
Daily Rate €356
Revenue €88,602
Ravello, Campania
128 active listings
Occupancy 59%
Daily Rate €382
Revenue €82,320
Gaiole In Chianti, Toscana
136 active listings
Occupancy 63%
Daily Rate €447
Revenue €102,082
Amalfi, Campania
288 active listings
Occupancy 61%
Daily Rate €326
Revenue €72,454
Greve In Chianti, Toscana
332 active listings
Occupancy 57%
Daily Rate €427
Revenue €88,995
Monterosso Al Mare, Liguria
162 active listings
Occupancy 66%
Daily Rate €224
Revenue €53,594
Bellagio, Lombardia
288 active listings
Occupancy 62%
Daily Rate €290
Revenue €65,690
Marciana Marina, Toscana
56 active listings
Occupancy 63%
Daily Rate €164
Revenue €37,716
Castiglion Fiorentino, Toscana
138 active listings
Occupancy 54%
Daily Rate €372
Revenue €73,174
Maracalagonis, Sardegna
155 active listings
Occupancy 63%
Daily Rate €330
Revenue €75,972
Castellina In Chianti, Toscana
132 active listings
Occupancy 65%
Daily Rate €294
Revenue €69,921
Barberino Tavarnelle, Toscana
231 active listings
Occupancy 62%
Daily Rate €317
Revenue €72,143
Torri Del Benaco, Veneto
184 active listings
Occupancy 57%
Daily Rate €275
Revenue €57,241
Capannori, Toscana
317 active listings
Occupancy 58%
Daily Rate €387
Revenue €81,724
Tremezzina, Lombardia
243 active listings
Occupancy 59%
Daily Rate €318
Revenue €68,590
Highest Booking Rate Markets
Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year
Pineto, Abruzzo
85 active listings
Occupancy 69%
Daily Rate €126
Revenue €31,766
Sorrento, Campania
938 active listings
Occupancy 68%
Daily Rate €356
Revenue €88,602
Bologna, Emilia Romagna
3,083 active listings
Occupancy 67%
Daily Rate €145
Revenue €35,713
Roma, Lazio
23,468 active listings
Occupancy 67%
Daily Rate €187
Revenue €45,756
Golfo Aranci, Sardegna
234 active listings
Occupancy 67%
Daily Rate €240
Revenue €58,460
Positano, Campania
298 active listings
Occupancy 67%
Daily Rate €671
Revenue €163,150
Baunei, Sardegna
171 active listings
Occupancy 66%
Daily Rate €96
Revenue €23,229
Bolzano, Trentino Alto Adige
238 active listings
Occupancy 66%
Daily Rate €167
Revenue €40,401
Varenna, Lombardia
179 active listings
Occupancy 66%
Daily Rate €252
Revenue €60,789
Rosolina, Veneto
418 active listings
Occupancy 66%
Daily Rate €149
Revenue €35,908
Canazei, Trentino Alto Adige
250 active listings
Occupancy 66%
Daily Rate €200
Revenue €48,170
Portoferraio, Toscana
178 active listings
Occupancy 66%
Daily Rate €161
Revenue €38,658
San Teodoro, Sardegna
591 active listings
Occupancy 66%
Daily Rate €269
Revenue €64,502
Taormina, Sicilia
784 active listings
Occupancy 66%
Daily Rate €228
Revenue €54,626
Monterosso Al Mare, Liguria
162 active listings
Occupancy 66%
Daily Rate €224
Revenue €53,594
Palau, Sardegna
327 active listings
Occupancy 66%
Daily Rate €192
Revenue €45,915
Bari, Puglia
2,372 active listings
Occupancy 66%
Daily Rate €113
Revenue €27,022
Budoni, Sardegna
484 active listings
Occupancy 65%
Daily Rate €226
Revenue €53,965
Castellina In Chianti, Toscana
132 active listings
Occupancy 65%
Daily Rate €294
Revenue €69,921
Muravera, Sardegna
370 active listings
Occupancy 65%
Daily Rate €192
Revenue €45,581
Luxury & Premium Rate Markets
High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations
Positano, Campania
298 active listings
Occupancy 67%
Daily Rate €671
Revenue €163,150
Capri, Campania
227 active listings
Occupancy 54%
Daily Rate €506
Revenue €100,104
Massa Lubrense, Campania
440 active listings
Occupancy 60%
Daily Rate €468
Revenue €102,538
Gaiole In Chianti, Toscana
136 active listings
Occupancy 63%
Daily Rate €447
Revenue €102,082
Forte Dei Marmi, Toscana
156 active listings
Occupancy 55%
Daily Rate €423
Revenue €84,672
Greve In Chianti, Toscana
332 active listings
Occupancy 57%
Daily Rate €427
Revenue €88,995
Praiano, Campania
161 active listings
Occupancy 65%
Daily Rate €419
Revenue €98,646
Cortina D'ampezzo, Veneto
509 active listings
Occupancy 55%
Daily Rate €406
Revenue €80,815
Ravello, Campania
128 active listings
Occupancy 59%
Daily Rate €382
Revenue €82,320
Capannori, Toscana
317 active listings
Occupancy 58%
Daily Rate €387
Revenue €81,724
Arzachena, Sardegna
637 active listings
Occupancy 63%
Daily Rate €373
Revenue €85,898
Castiglion Fiorentino, Toscana
138 active listings
Occupancy 54%
Daily Rate €372
Revenue €73,174
Bucine, Toscana
141 active listings
Occupancy 56%
Daily Rate €364
Revenue €75,048
Sorrento, Campania
938 active listings
Occupancy 68%
Daily Rate €356
Revenue €88,602
Maracalagonis, Sardegna
155 active listings
Occupancy 63%
Daily Rate €330
Revenue €75,972
Amalfi, Campania
288 active listings
Occupancy 61%
Daily Rate €326
Revenue €72,454
Sant'agnello, Campania
127 active listings
Occupancy 63%
Daily Rate €327
Revenue €75,530
Ortisei, Trentino Alto Adige
235 active listings
Occupancy 65%
Daily Rate €321
Revenue €75,603
Tremezzina, Lombardia
243 active listings
Occupancy 59%
Daily Rate €318
Revenue €68,590
Barberino Tavarnelle, Toscana
231 active listings
Occupancy 62%
Daily Rate €317
Revenue €72,143
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