Airbnb Occupancy Rates in Italy
Occupancy and revenue by city (October 2026)

Source: GuestFavoritesLast updated: 2026-10-08

The Airbnb occupancy rate in Italy is 60%, with an average daily rate of €167 and €36,239 in annual revenue per listing, across 403,347 active listings.

How many active Airbnb listings are in Italy?

There are 403,347 active Airbnb listings in Italy, across 20 regions tracked by GuestFavorites.

What is the most profitable Airbnb location in Italy?

By annual revenue per listing, Positano leads the markets we track in Italy at €162,359 per property per year.

How is the Italy Airbnb market data calculated?

GuestFavorites tracks Italy Airbnb listings over the last 12 months (October 2025 - September 2026, 20 regions). Occupancy is the share of available nights that were booked, and country averages give more weight to markets with more listings. City-by-city figures are below.

The largest Airbnb markets in Italy are Rome, Milan, Florence, Venice, Naples.

Airbnb Markets in Italy (October 2026)

20 regions

Italy Airbnb Market Guide

Where you buy matters more than any other Airbnb decision. This guide uses GuestFavorites data to compare occupancy, nightly rates, and revenue across Italy.

We track 20 regions in Italy. Demand, pricing, and revenue vary a lot between them, so compare markets before you invest.

Which Cities Have the Most Airbnb Listings in Italy?

These are the largest Airbnb markets in Italy by number of active listings:

Rome: 24,248 active listings | Occupancy: 70% | Daily Rate: €187 | Annual Revenue: €47,883
Milan: 17,308 active listings | Occupancy: 65% | Daily Rate: €150 | Annual Revenue: €35,351
Florence: 9,842 active listings | Occupancy: 66% | Daily Rate: €180 | Annual Revenue: €43,385
Venice: 6,342 active listings | Occupancy: 64% | Daily Rate: €215 | Annual Revenue: €49,889
Naples: 6,031 active listings | Occupancy: 60% | Daily Rate: €119 | Annual Revenue: €26,246

Ready to dive deeper into the data? Sign up for free to access detailed analytics, seasonal trends, and investment ROI calculators for every market in Italy.

Airbnb Occupancy Rates in Italy Occupancy and revenue by city (October 2026)

How many active Airbnb listings are in Italy?

What is the most profitable Airbnb location in Italy?

How is the Italy Airbnb market data calculated?

Airbnb Markets in Italy (October 2026)

Italy Airbnb Market Guide

Which Cities Have the Most Airbnb Listings in Italy?

Airbnb Market Performance in Italy

Largest Airbnb Markets by Listings

Rome, Lazio

Milan, Lombardy

Florence, Tuscany

Venice, Veneto

Naples, Campania

Palermo, Sicily

Turin, Piedmont

San Michele Al Tagliamento, Venice

Bologna, Emilia Romagna

Catania, Sicily

Genoa, Liguria

Syracuse, Sicily

Olbia, Sassari

Bari, Apulia

Verona, Veneto

Alghero, Sassari

Ostuni, Brindisi

Como, Lombardy

Lignano Sabbiadoro, Udine

Lucca, Tuscany

Highest Revenue per Listing

Positano, Salerno

Sorrento, Naples

Massa Lubrense, Naples

Praiano, Salerno

Capri, Naples

Urtijëi, Bolzano

Ravello, Salerno

Greve In Chianti, Florence

Cortina D'ampezzo, Belluno

Amalfi, Salerno

Varenna, Lecco

Sant'agnello, Naples

Capannori, Lucca

Barberino Tavarnelle, Florence

Venice, Veneto

Gaiole In Chianti, Siena

Rome, Lazio

Bellagio, Como

Maiori, Salerno

Taormina, Messina

Highest Occupancy Markets

Pineto, Teramo

Varenna, Lecco

Rome, Lazio

Golfo Aranci, Sassari

Sorrento, Naples

Perledo, Lecco

Cefalù, Palermo

Lampedusa E Linosa, Agrigento

Bari, Apulia

Monterosso Al Mare, La Spezia

Aglientu, Sassari

Portoferraio, Livorno

Bologna, Emilia Romagna

Tropea, Vibo Valentia

Canazei, Trento

Pavia, Lombardy

San Vincenzo, Livorno

Budoni, Sassari

Muravera, Sud Sardegna

Villasimius, Sud Sardegna

Highest Nightly Rate Markets

Positano, Salerno

Capri, Naples

Massa Lubrense, Naples

Forte Dei Marmi, Lucca

Praiano, Salerno

Greve In Chianti, Florence

Cortina D'ampezzo, Belluno

Capannori, Lucca

Airbnb Occupancy Rates in Italy
Occupancy and revenue by city (October 2026)