Airbnb Occupancy Rates by City in Italy(June 2026)
Airbnb Occupancy Rates by City in Italy
(June 2026)Source: GuestFavoritesLast updated: 2026-06-18
Italy has 384,343 active Airbnb listings across 20 regions. We analyze 56 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.
The largest Airbnb markets in Italy are Roma, Milano, Firenze, Venezia, Napoli.
Airbnb Markets in Italy (June 2026)
20 regions
Italy Airbnb Market Guide
Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Italy helps you identify the most profitable cities and regions based on real market data.
We track 20 different markets across Italy, each with its own unique supply-demand dynamics, pricing patterns, and profitability.
What Are the Best Cities for Airbnb in Italy?
Based on our analysis of performance data, here are the top-performing markets in Italy:
- Roma: 24,436 active listings | Occupancy: 69% | Daily Rate: €187 | Annual Revenue: €46,775
- Milano: 18,184 active listings | Occupancy: 64% | Daily Rate: €155 | Annual Revenue: €36,031
- Firenze: 9,654 active listings | Occupancy: 65% | Daily Rate: €183 | Annual Revenue: €43,466
- Venezia: 6,380 active listings | Occupancy: 62% | Daily Rate: €215 | Annual Revenue: €48,538
- Napoli: 5,957 active listings | Occupancy: 60% | Daily Rate: €118 | Annual Revenue: €25,680
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Airbnb Market Performance in Italy
Daily Rate€165Average nightly price across Italy
Occupancy Rate58% Strong demand
Annual Revenue per Listing€30,322Average yearly earnings per property
Active Listings384,343Total properties in Italy
Largest Airbnb Markets by Listing Volume
Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure
Roma, Lazio
24,436 active listings
Occupancy 69%
Daily Rate €187
Revenue €46,775
Milano, Lombardia
18,184 active listings
Occupancy 64%
Daily Rate €155
Revenue €36,031
Firenze, Toscana
9,654 active listings
Occupancy 65%
Daily Rate €183
Revenue €43,466
Venezia, Veneto
6,380 active listings
Occupancy 62%
Daily Rate €215
Revenue €48,538
Napoli, Campania
5,957 active listings
Occupancy 60%
Daily Rate €118
Revenue €25,680
Palermo, Sicilia
5,146 active listings
Occupancy 61%
Daily Rate €100
Revenue €22,138
Torino, Piemonte
4,231 active listings
Occupancy 60%
Daily Rate €96
Revenue €20,865
San Michele Al Tagliamento, Venezia
3,474 active listings
Occupancy 56%
Daily Rate €196
Revenue €40,386
Bologna, Emilia Romagna
3,359 active listings
Occupancy 67%
Daily Rate €146
Revenue €35,453
Catania, Sicilia
2,937 active listings
Occupancy 59%
Daily Rate €86
Revenue €18,501
Genova, Liguria
2,847 active listings
Occupancy 57%
Daily Rate €109
Revenue €22,623
Siracusa, Sicilia
2,740 active listings
Occupancy 58%
Daily Rate €144
Revenue €30,627
Verona, Veneto
2,609 active listings
Occupancy 58%
Daily Rate €157
Revenue €33,375
Bari, Puglia
2,591 active listings
Occupancy 66%
Daily Rate €113
Revenue €27,316
Olbia, Sassari
2,439 active listings
Occupancy 61%
Daily Rate €204
Revenue €45,367
Alghero, Sassari
2,136 active listings
Occupancy 61%
Daily Rate €161
Revenue €35,967
Ostuni, Brindisi
2,011 active listings
Occupancy 55%
Daily Rate €268
Revenue €53,318
Lignano Sabbiadoro, Udine
1,873 active listings
Occupancy 50%
Daily Rate €173
Revenue €31,504
Como, Lombardia
1,764 active listings
Occupancy 59%
Daily Rate €185
Revenue €39,949
Lucca, Toscana
1,645 active listings
Occupancy 56%
Daily Rate €176
Revenue €35,973
Highest Revenue per Property Markets
Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities
Positano, Salerno
728 active listings
Occupancy 66%
Daily Rate €669
Revenue €160,729
Sorrento, Napoli
1,418 active listings
Occupancy 68%
Daily Rate €360
Revenue €89,587
Praiano, Salerno
396 active listings
Occupancy 65%
Daily Rate €423
Revenue €100,037
Massa Lubrense, Napoli
996 active listings
Occupancy 60%
Daily Rate €466
Revenue €102,141
Capri, Napoli
468 active listings
Occupancy 54%
Daily Rate €494
Revenue €97,959
Ravello, Salerno
232 active listings
Occupancy 58%
Daily Rate €387
Revenue €82,397
Greve In Chianti, Firenze
603 active listings
Occupancy 57%
Daily Rate €437
Revenue €91,012
Sant'agnello, Napoli
264 active listings
Occupancy 63%
Daily Rate €312
Revenue €72,165
Amalfi, Salerno
524 active listings
Occupancy 61%
Daily Rate €317
Revenue €70,473
Ortisei, Bolzano
238 active listings
Occupancy 62%
Daily Rate €327
Revenue €74,196
Roma, Lazio
24,436 active listings
Occupancy 69%
Daily Rate €187
Revenue €46,775
Venezia, Veneto
6,380 active listings
Occupancy 62%
Daily Rate €215
Revenue €48,538
Varenna, Lecco
275 active listings
Occupancy 68%
Daily Rate €251
Revenue €62,153
Gaiole In Chianti, Siena
276 active listings
Occupancy 63%
Daily Rate €406
Revenue €92,738
Capannori, Lucca
506 active listings
Occupancy 58%
Daily Rate €379
Revenue €80,389
Cortina D'ampezzo, Belluno
481 active listings
Occupancy 54%
Daily Rate €410
Revenue €80,187
Bellagio, Como
546 active listings
Occupancy 61%
Daily Rate €286
Revenue €63,986
Taormina, Messina
1,051 active listings
Occupancy 65%
Daily Rate €229
Revenue €54,509
Barberino Tavarnelle, Firenze
433 active listings
Occupancy 63%
Daily Rate €320
Revenue €73,180
Valtournenche, Aosta
575 active listings
Occupancy 61%
Daily Rate €258
Revenue €57,455
Highest Booking Rate Markets
Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year
Roma, Lazio
24,436 active listings
Occupancy 69%
Daily Rate €187
Revenue €46,775
Sorrento, Napoli
1,418 active listings
Occupancy 68%
Daily Rate €360
Revenue €89,587
Varenna, Lecco
275 active listings
Occupancy 68%
Daily Rate €251
Revenue €62,153
Pineto, Teramo
327 active listings
Occupancy 68%
Daily Rate €119
Revenue €29,349
Bologna, Emilia Romagna
3,359 active listings
Occupancy 67%
Daily Rate €146
Revenue €35,453
Bari, Puglia
2,591 active listings
Occupancy 66%
Daily Rate €113
Revenue €27,316
Golfo Aranci, Sassari
648 active listings
Occupancy 66%
Daily Rate €232
Revenue €56,049
Monterosso Al Mare, La Spezia
379 active listings
Occupancy 66%
Daily Rate €224
Revenue €53,986
Perledo, Lecco
284 active listings
Occupancy 66%
Daily Rate €198
Revenue €47,633
Bolzano, Trentino Alto Adige
251 active listings
Occupancy 66%
Daily Rate €167
Revenue €40,148
Positano, Salerno
728 active listings
Occupancy 66%
Daily Rate €669
Revenue €160,729
Portoferraio, Livorno
514 active listings
Occupancy 66%
Daily Rate €154
Revenue €36,941
Baunei, Nuoro
365 active listings
Occupancy 66%
Daily Rate €96
Revenue €23,009
Castellina In Chianti, Siena
289 active listings
Occupancy 66%
Daily Rate €304
Revenue €72,722
Taormina, Messina
1,051 active listings
Occupancy 65%
Daily Rate €229
Revenue €54,509
Canazei, Trento
237 active listings
Occupancy 65%
Daily Rate €202
Revenue €48,013
Firenze, Toscana
9,654 active listings
Occupancy 65%
Daily Rate €183
Revenue €43,466
Domus De Maria, Sud Sardegna
320 active listings
Occupancy 65%
Daily Rate €195
Revenue €46,293
Cefalù, Palermo
1,113 active listings
Occupancy 65%
Daily Rate €157
Revenue €37,247
Budoni, Sassari
1,025 active listings
Occupancy 65%
Daily Rate €206
Revenue €48,850
Luxury & Premium Rate Markets
High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations
Positano, Salerno
728 active listings
Occupancy 66%
Daily Rate €669
Revenue €160,729
Capri, Napoli
468 active listings
Occupancy 54%
Daily Rate €494
Revenue €97,959
Massa Lubrense, Napoli
996 active listings
Occupancy 60%
Daily Rate €466
Revenue €102,141
Greve In Chianti, Firenze
603 active listings
Occupancy 57%
Daily Rate €437
Revenue €91,012
Forte Dei Marmi, Lucca
227 active listings
Occupancy 55%
Daily Rate €431
Revenue €86,091
Praiano, Salerno
396 active listings
Occupancy 65%
Daily Rate €423
Revenue €100,037
Cortina D'ampezzo, Belluno
481 active listings
Occupancy 54%
Daily Rate €410
Revenue €80,187
Gaiole In Chianti, Siena
276 active listings
Occupancy 63%
Daily Rate €406
Revenue €92,738
Ravello, Salerno
232 active listings
Occupancy 58%
Daily Rate €387
Revenue €82,397
Capannori, Lucca
506 active listings
Occupancy 58%
Daily Rate €379
Revenue €80,389
Arzachena, Sassari
1,260 active listings
Occupancy 62%
Daily Rate €365
Revenue €83,067
Sorrento, Napoli
1,418 active listings
Occupancy 68%
Daily Rate €360
Revenue €89,587
Bucine, Arezzo
266 active listings
Occupancy 57%
Daily Rate €338
Revenue €70,274
Ortisei, Bolzano
238 active listings
Occupancy 62%
Daily Rate €327
Revenue €74,196
Maracalagonis, Cagliari
301 active listings
Occupancy 64%
Daily Rate €327
Revenue €76,574
Amalfi, Salerno
524 active listings
Occupancy 61%
Daily Rate €317
Revenue €70,473
Barberino Tavarnelle, Firenze
433 active listings
Occupancy 63%
Daily Rate €320
Revenue €73,180
Sant'agnello, Napoli
264 active listings
Occupancy 63%
Daily Rate €312
Revenue €72,165
Todi, Perugia
231 active listings
Occupancy 50%
Daily Rate €314
Revenue €56,908
Tremezzina, Como
441 active listings
Occupancy 60%
Daily Rate €307
Revenue €66,842
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