Airbnb Occupancy Rates by City in Italy(July 2026)
Airbnb Occupancy Rates by City in Italy
(July 2026)Source: GuestFavoritesLast updated: 2026-07-09
Italy has 397,561 active Airbnb listings across 20 regions. We analyze 56 key markets to help you identify the most profitable cities for your Airbnb investment. Compare occupancy rates, daily rates, and annual revenue data to find the best locations.
The largest Airbnb markets in Italy are Roma, Milano, Firenze, Venezia, Napoli.
Airbnb Markets in Italy (July 2026)
20 regions
Italy Airbnb Market Guide
Choosing the right market is the most important decision for your Airbnb investment success. Our comprehensive analysis of Italy helps you identify the most profitable cities and regions based on real market data.
We track 20 different markets across Italy, each with its own unique supply-demand dynamics, pricing patterns, and profitability.
What Are the Best Cities for Airbnb in Italy?
Based on our analysis of performance data, here are the top-performing markets in Italy:
- Roma: 24,538 active listings | Occupancy: 70% | Daily Rate: €187 | Annual Revenue: €47,639
- Milano: 17,896 active listings | Occupancy: 64% | Daily Rate: €152 | Annual Revenue: €35,728
- Firenze: 9,756 active listings | Occupancy: 66% | Daily Rate: €183 | Annual Revenue: €43,927
- Venezia: 6,318 active listings | Occupancy: 63% | Daily Rate: €216 | Annual Revenue: €49,741
- Napoli: 5,984 active listings | Occupancy: 60% | Daily Rate: €118 | Annual Revenue: €25,939
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Airbnb Market Performance in Italy
Daily Rate€165Average nightly price across Italy
Occupancy Rate59% Strong demand
Annual Revenue per Listing€30,837Average yearly earnings per property
Active Listings397,561Total properties in Italy
Largest Airbnb Markets by Listing Volume
Cities with the highest concentration of active Airbnb listings, indicating mature markets with strong supply and established hosting infrastructure
Roma, Lazio
24,538 active listings
Occupancy 70%
Daily Rate €187
Revenue €47,639
Milano, Lombardia
17,896 active listings
Occupancy 64%
Daily Rate €152
Revenue €35,728
Firenze, Toscana
9,756 active listings
Occupancy 66%
Daily Rate €183
Revenue €43,927
Venezia, Veneto
6,318 active listings
Occupancy 63%
Daily Rate €216
Revenue €49,741
Napoli, Campania
5,984 active listings
Occupancy 60%
Daily Rate €118
Revenue €25,939
Palermo, Sicilia
5,257 active listings
Occupancy 62%
Daily Rate €101
Revenue €22,932
Torino, Piemonte
4,231 active listings
Occupancy 61%
Daily Rate €96
Revenue €21,303
Bologna, Emilia Romagna
3,484 active listings
Occupancy 68%
Daily Rate €147
Revenue €36,317
San Michele Al Tagliamento, Venezia
3,478 active listings
Occupancy 56%
Daily Rate €189
Revenue €38,555
Catania, Sicilia
2,974 active listings
Occupancy 60%
Daily Rate €86
Revenue €18,881
Genova, Liguria
2,788 active listings
Occupancy 58%
Daily Rate €109
Revenue €23,051
Siracusa, Sicilia
2,767 active listings
Occupancy 60%
Daily Rate €145
Revenue €31,631
Olbia, Sassari
2,760 active listings
Occupancy 62%
Daily Rate €203
Revenue €46,141
Verona, Veneto
2,646 active listings
Occupancy 59%
Daily Rate €156
Revenue €33,669
Bari, Puglia
2,646 active listings
Occupancy 68%
Daily Rate €115
Revenue €28,352
Alghero, Sassari
2,302 active listings
Occupancy 63%
Daily Rate €159
Revenue €36,723
Ostuni, Brindisi
2,119 active listings
Occupancy 56%
Daily Rate €265
Revenue €53,942
Lignano Sabbiadoro, Udine
1,943 active listings
Occupancy 52%
Daily Rate €169
Revenue €32,274
Como, Lombardia
1,808 active listings
Occupancy 60%
Daily Rate €185
Revenue €40,666
Porto Cesareo, Lecce
1,737 active listings
Occupancy 64%
Daily Rate €153
Revenue €35,990
Highest Revenue per Property Markets
Cities where individual Airbnb properties generate the most annual revenue, representing the best return on investment opportunities
Positano, Salerno
742 active listings
Occupancy 67%
Daily Rate €671
Revenue €163,751
Sorrento, Napoli
1,430 active listings
Occupancy 69%
Daily Rate €367
Revenue €92,561
Praiano, Salerno
408 active listings
Occupancy 66%
Daily Rate €429
Revenue €102,710
Massa Lubrense, Napoli
1,013 active listings
Occupancy 61%
Daily Rate €469
Revenue €103,955
Capri, Napoli
481 active listings
Occupancy 56%
Daily Rate €496
Revenue €100,482
Ravello, Salerno
234 active listings
Occupancy 59%
Daily Rate €384
Revenue €82,193
Greve In Chianti, Firenze
606 active listings
Occupancy 58%
Daily Rate €434
Revenue €91,607
Amalfi, Salerno
533 active listings
Occupancy 62%
Daily Rate €322
Revenue €72,443
Sant'agnello, Napoli
267 active listings
Occupancy 65%
Daily Rate €309
Revenue €72,887
Ortisei, Bolzano
235 active listings
Occupancy 62%
Daily Rate €332
Revenue €75,346
Venezia, Veneto
6,318 active listings
Occupancy 63%
Daily Rate €216
Revenue €49,741
Varenna, Lecco
275 active listings
Occupancy 69%
Daily Rate €255
Revenue €64,327
Roma, Lazio
24,538 active listings
Occupancy 70%
Daily Rate €187
Revenue €47,639
Capannori, Lucca
515 active listings
Occupancy 59%
Daily Rate €383
Revenue €82,775
Bellagio, Como
553 active listings
Occupancy 62%
Daily Rate €289
Revenue €65,356
Barberino Tavarnelle, Firenze
424 active listings
Occupancy 63%
Daily Rate €331
Revenue €76,642
Gaiole In Chianti, Siena
281 active listings
Occupancy 64%
Daily Rate €403
Revenue €93,760
Cortina D'ampezzo, Belluno
518 active listings
Occupancy 55%
Daily Rate €409
Revenue €81,932
Taormina, Messina
1,067 active listings
Occupancy 66%
Daily Rate €230
Revenue €55,166
Firenze, Toscana
9,756 active listings
Occupancy 66%
Daily Rate €183
Revenue €43,927
Highest Booking Rate Markets
Cities with the strongest demand-to-supply ratios, where properties are booked most frequently throughout the year
Pineto, Teramo
363 active listings
Occupancy 70%
Daily Rate €114
Revenue €29,091
Roma, Lazio
24,538 active listings
Occupancy 70%
Daily Rate €187
Revenue €47,639
Varenna, Lecco
275 active listings
Occupancy 69%
Daily Rate €255
Revenue €64,327
Sorrento, Napoli
1,430 active listings
Occupancy 69%
Daily Rate €367
Revenue €92,561
Golfo Aranci, Sassari
703 active listings
Occupancy 68%
Daily Rate €228
Revenue €56,629
Bologna, Emilia Romagna
3,484 active listings
Occupancy 68%
Daily Rate €147
Revenue €36,317
Perledo, Lecco
289 active listings
Occupancy 68%
Daily Rate €200
Revenue €49,374
Bari, Puglia
2,646 active listings
Occupancy 68%
Daily Rate €115
Revenue €28,352
Lampedusa E Linosa, Agrigento
265 active listings
Occupancy 67%
Daily Rate €132
Revenue €32,501
Monterosso Al Mare, La Spezia
379 active listings
Occupancy 67%
Daily Rate €227
Revenue €55,685
Positano, Salerno
742 active listings
Occupancy 67%
Daily Rate €671
Revenue €163,751
Portoferraio, Livorno
567 active listings
Occupancy 67%
Daily Rate €150
Revenue €36,590
Cefalù, Palermo
1,151 active listings
Occupancy 67%
Daily Rate €158
Revenue €38,467
Castellina In Chianti, Siena
282 active listings
Occupancy 67%
Daily Rate €308
Revenue €74,874
Bolzano, Trentino Alto Adige
253 active listings
Occupancy 67%
Daily Rate €169
Revenue €41,071
Domus De Maria, Sud Sardegna
334 active listings
Occupancy 66%
Daily Rate €196
Revenue €47,529
Canazei, Trento
254 active listings
Occupancy 66%
Daily Rate €197
Revenue €47,749
Pavia, Lombardia
193 active listings
Occupancy 66%
Daily Rate €88
Revenue €21,287
Baunei, Nuoro
384 active listings
Occupancy 66%
Daily Rate €98
Revenue €23,697
Palau, Sassari
877 active listings
Occupancy 66%
Daily Rate €192
Revenue €46,308
Luxury & Premium Rate Markets
High-end destinations where Airbnb properties command the highest nightly rates, typically in tourist hotspots and luxury locations
Positano, Salerno
742 active listings
Occupancy 67%
Daily Rate €671
Revenue €163,751
Capri, Napoli
481 active listings
Occupancy 56%
Daily Rate €496
Revenue €100,482
Massa Lubrense, Napoli
1,013 active listings
Occupancy 61%
Daily Rate €469
Revenue €103,955
Forte Dei Marmi, Lucca
245 active listings
Occupancy 56%
Daily Rate €443
Revenue €90,341
Praiano, Salerno
408 active listings
Occupancy 66%
Daily Rate €429
Revenue €102,710
Greve In Chianti, Firenze
606 active listings
Occupancy 58%
Daily Rate €434
Revenue €91,607
Cortina D'ampezzo, Belluno
518 active listings
Occupancy 55%
Daily Rate €409
Revenue €81,932
Gaiole In Chianti, Siena
281 active listings
Occupancy 64%
Daily Rate €403
Revenue €93,760
Ravello, Salerno
234 active listings
Occupancy 59%
Daily Rate €384
Revenue €82,193
Capannori, Lucca
515 active listings
Occupancy 59%
Daily Rate €383
Revenue €82,775
Sorrento, Napoli
1,430 active listings
Occupancy 69%
Daily Rate €367
Revenue €92,561
Arzachena, Sassari
1,385 active listings
Occupancy 64%
Daily Rate €366
Revenue €85,422
Bucine, Arezzo
288 active listings
Occupancy 59%
Daily Rate €340
Revenue €72,662
Ortisei, Bolzano
235 active listings
Occupancy 62%
Daily Rate €332
Revenue €75,346
Barberino Tavarnelle, Firenze
424 active listings
Occupancy 63%
Daily Rate €331
Revenue €76,642
Amalfi, Salerno
533 active listings
Occupancy 62%
Daily Rate €322
Revenue €72,443
Maracalagonis, Cagliari
327 active listings
Occupancy 65%
Daily Rate €324
Revenue €77,192
Sant'agnello, Napoli
267 active listings
Occupancy 65%
Daily Rate €309
Revenue €72,887
Todi, Perugia
241 active listings
Occupancy 50%
Daily Rate €308
Revenue €56,582
Castellina In Chianti, Siena
282 active listings
Occupancy 67%
Daily Rate €308
Revenue €74,874
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