Airbnb Occupancy Rates in Italy
Occupancy and revenue by city (October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

The Airbnb occupancy rate in Italy is 60%, with an average daily rate of €168 and €36,654 in annual revenue per listing, across 407,761 active listings.

How many active Airbnb listings are in Italy?

There are 407,761 active Airbnb listings in Italy, across 20 regions tracked by GuestFavorites.

What is the most profitable Airbnb location in Italy?

By annual revenue per listing, Positano leads the markets we track in Italy at €164,546 per property per year.

How is the Italy Airbnb market data calculated?

GuestFavorites tracks Italy Airbnb listings over the last 12 months (October 2025 - September 2026, 20 regions). Occupancy is the share of available nights that were booked, and country averages give more weight to markets with more listings. City-by-city figures are below.

The largest Airbnb markets in Italy are Rome, Milan, Florence, Venice, Naples.

Airbnb Markets in Italy (October 2026)

20 regions

Italy Airbnb Market Guide

Where you buy matters more than any other Airbnb decision. This guide uses GuestFavorites data to compare occupancy, nightly rates, and revenue across Italy.

We track 20 regions in Italy. Demand, pricing, and revenue vary a lot between them, so compare markets before you invest.

Which Cities Have the Most Airbnb Listings in Italy?

These are the largest Airbnb markets in Italy by number of active listings:

Rome: 24,544 active listings | Occupancy: 70% | Daily Rate: €188 | Annual Revenue: €48,244
Milan: 17,641 active listings | Occupancy: 65% | Daily Rate: €150 | Annual Revenue: €35,398
Florence: 9,727 active listings | Occupancy: 66% | Daily Rate: €180 | Annual Revenue: €43,468
Venice: 6,443 active listings | Occupancy: 65% | Daily Rate: €219 | Annual Revenue: €51,602
Naples: 6,093 active listings | Occupancy: 60% | Daily Rate: €120 | Annual Revenue: €26,337

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Airbnb Occupancy Rates in Italy Occupancy and revenue by city (October 2026)

How many active Airbnb listings are in Italy?

What is the most profitable Airbnb location in Italy?

How is the Italy Airbnb market data calculated?

Airbnb Markets in Italy (October 2026)

Italy Airbnb Market Guide

Which Cities Have the Most Airbnb Listings in Italy?

Airbnb Market Performance in Italy

Largest Airbnb Markets by Listings

Rome, Lazio

Milan, Lombardy

Florence, Tuscany

Venice, Veneto

Naples, Campania

Palermo, Sicily

Turin, Piedmont

Bologna, Emilia Romagna

San Michele Al Tagliamento, Venice

Catania, Sicily

Genoa, Liguria

Syracuse, Sicily

Olbia, Sassari

Bari, Apulia

Verona, Veneto

Alghero, Sassari

Ostuni, Brindisi

Lignano Sabbiadoro, Udine

Como, Lombardy

Lucca, Tuscany

Highest Revenue per Listing

Positano, Salerno

Sorrento, Naples

Praiano, Salerno

Massa Lubrense, Naples

Capri, Naples

Urtijëi, Bolzano

Ravello, Salerno

Greve In Chianti, Florence

Cortina D'ampezzo, Belluno

Capannori, Lucca

Amalfi, Salerno

Varenna, Lecco

Barberino Tavarnelle, Florence

Gaiole In Chianti, Siena

Venice, Veneto

Sant'agnello, Naples

Bellagio, Como

Rome, Lazio

Castellina In Chianti, Siena

San Casciano In Val Di Pesa, Florence

Highest Occupancy Markets

Pineto, Teramo

Varenna, Lecco

Lampedusa E Linosa, Agrigento

Golfo Aranci, Sassari

Rome, Lazio

Perledo, Lecco

Sorrento, Naples

Cefalù, Palermo

Tropea, Vibo Valentia

Monterosso Al Mare, La Spezia

Portoferraio, Livorno

Villasimius, Sud Sardegna

Bari, Apulia

Aglientu, Sassari

San Vincenzo, Livorno

Palau, Sassari

Orosei, Nuoro

Muravera, Sud Sardegna

Canazei, Trento

Favignana, Trapani

Highest Nightly Rate Markets

Positano, Salerno

Capri, Naples

Massa Lubrense, Naples

Forte Dei Marmi, Lucca

Greve In Chianti, Florence

Praiano, Salerno

Cortina D'ampezzo, Belluno

Capannori, Lucca

Airbnb Occupancy Rates in Italy
Occupancy and revenue by city (October 2026)