Airbnb Occupancy Rates in Firenze, Toscana(June 2026)
Florence’s Airbnb market currently averages €43,466 per listing annually, 65% occupancy, and €183 per night across 9,654 active listings as of June 2026—among the stronger ADR profiles in Italy outside Venice’s lagoon premium.
The city sells Renaissance density on foot: Uffizi queues, Oltrarno workshops, and Chianti day trips within an hour. Investors chase that cultural gravity, but the centro storico is saturated, regulation tightened sharply in 2025, and performance splits sharply between postcard streets and commuter belts in Scandicci or Campi Bisenzio.
Treat Florence as a compliance-first, design-led market: guests pay for authenticity and walkability, not generic apartment stock.
Firenze Airbnb Market Map (June 2026)
Firenze Market Performance
Period: June 2025 - May 2026
Is Airbnb a Good Investment in Firenze?
YES — Florence rewards disciplined operators who match product to zone and budget for the Comune’s 2025 locazioni turistiche brevi regime; it is a poor fit for speculative buys in the historic core without an existing 2024 STR track record.
| City | Avg revenue | Occupancy | Where it wins |
|---|---|---|---|
| Florence | €43,466 | 65% | Art tourism, high ADR, compact centre |
| Rome | €46,775 | 69% | Scale, year-round institutions |
| Milan | €36,031 | 64% | Business travel, events, Fiera |
| Venice | €48,538 | 62% | Highest averages, supply caps |
| Naples | €25,680 | 60% | Lower entry, Amalfi gateway |
| Bologna | €35,453 | 67% | University + food tourism |
Florence sits between Rome’s scale and Venice’s rate premium: you trade listing depth for higher nightly pricing power in the art core, but you take on tighter municipal caps than Milan or Naples. Operators who already held compliant STR use in 2024 keep optionality; everyone else should underwrite suburban or outer-centre stock—or walk away from UNESCO-adjacent trophy buys.
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How Often Will Your Airbnb Be Booked in Firenze?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Firenze is 65%, meaning properties are booked for about 238 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Firenze
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 93% | 81% | 62% | 37% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Firenze
June, April
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
August, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
December, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Firenze?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Firenze is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Firenze
Best-in-class Airbnb properties (top 10%) in Firenze achieve around €67,481 annually, while strong performers (top 25%) earn at least €42,499. Typical properties generate about €26,158 per year, and entry-level listings (bottom 25%) see earnings near €13,513, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Firenze?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Firenze and what makes them successful.
Firenze Market Analysis
Who books Florence rentals?
International leisure dominates: US and UK guests on museum itineraries, European couples on long weekends, and fashion or design visitors during Pitti and related trade periods. Chinese and Asian tour groups still anchor high-season weeks near the Duomo corridor. Domestic Italians appear for long weekends and autumn food-and-wine trips. Student and intern demand from local universities supports shoulder-season stays in Santa Croce and San Frediano, often at lower ADR than Duomo-adjacent units.
What pushes ADR—and what caps it?
Walk time to Piazza del Duomo, Ponte Vecchio, and Santa Maria Novella station drives rate more than square metres alone. Elevators, air conditioning, quiet bedrooms, and compliant layouts matter because summer heat and narrow stairs are real friction points. ADR softens when you compete with thousands of similar one-bedrooms in the same postcard radius; it holds better in Oltrarno, around San Lorenzo, or in well-renovated flats near SMN with professional photos and clear house rules. August can feel busy yet oddly discounted when Florentines leave and heat pushes guests toward coast or hills.
What should you buy or avoid?
Buy when you can secure—or already hold—a lawful path in your target zone: units with existing 2024 STR use in Zona A, compliant size (28 m² minimum under current rules), and condo tolerance documented in writing. Avoid assuming a generic centro storico flat will outperform after 2025 caps on new historic-centre activity and the UNESCO authorization freeze. Suburban and semi-central stock can win on occupancy if you price for families and longer stays, but verify commute time to sights before modelling Rome-level ADR.
Before publishing, align CIN, Comune authorization (where required), imposta di soggiorno reporting, and tax treatment (cedolare secca vs business thresholds from 2026). Florence is not the highest-revenue city in Italy, but it is one of the few where brand, compliance, and interior design still visibly move the needle.
What Are the Airbnb Regulations in Firenze?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Firenze.
Current Regulatory Status
79% compliance indicates strict regulatory enforcement in this market.
Comune di Firenze
From 31 May 2025, Florence’s regolamento per le locazioni turistiche brevi governs short lets under 30 days with tourist purpose. Each unit needs a five-year municipal authorization tied to owner and dwelling (it lapses on sale). Dwellings must meet minimum size (28 m²), safety standards, and registration in the municipal STR register. In Zona A (historic nucleus), new activity is limited to units already lawfully used for STR in 2024—no fresh licences for newcomers in that core. UNESCO-area blocks on new authorizations remain. Room rentals where the owner lives on site are excluded. Operators must declare and remit imposta di soggiorno monthly via the city portal.
National rules
Every listing still needs a national CIN displayed on platforms and in the property, with safety kit requirements linked to issuance. Contracts cap stays at 30 days per booking; Italy does not apply a uniform national night cap like France or Spain. Pure affitto breve paths differ from classified tourist accommodation (alloggio ad uso turistico) for SUAR/CIR obligations—classify before marketing.
Tuscany (Regione Toscana)
Regional tourism law sets the framework Florence implements locally, including a three-year transition for units already lawfully operating in 2024. Check the current Testo Unico del Turismo and regional bulletins when units sit outside strict municipal zones.
Official references: Comune di Firenze — STR hub, Council press release on the 2025 regulation, DL 145/2023 (Normattiva), Agenzia delle Entrate — short lets.
How Competitive is the Airbnb Market in Firenze?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Firenze Airbnb market currently features 9,654 active listings with an average occupancy rate of 65%. This represents a highly competitive market environment where strong demand supports premium pricing.
Airbnb Listings: Change Over Time
Strategic Entry into Firenze Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Firenze?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Firenze is €183 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Firenze
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €298per night | €191per night | €128per night | €90per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Firenze?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Firenze market to help you make informed financial decisions.