Airbnb Occupancy Rates in Genova, Liguria(June 2026)
Genoa is Italy’s great working port—cruise turnarounds, ferry links, and a UNESCO-listed centro storico threaded with caruggi—not a museum city frozen in time. Short-stay demand mixes pre- and post-cruise nights, Ligurian food tourism, and business travel tied to the waterfront and university districts.
Current data puts Genoa at €22,623 in average annual revenue per listing, 57% occupancy, and €109 per night across 2,847 active Airbnb listings as of June 2026. Citywide figures blend compact centro storico flats, Principe–Brignole corridor apartments, and hillside homes in Nervi or Pegli that trade walkability for parking and views.
Investors who underwrite Genoa as a port-and-cruise operations market—not a Milan-style corporate hub—usually find yields driven by occupancy and compliant scale rather than headline ADR alone.
Genova Airbnb Market Map (June 2026)
Genova Market Performance
Period: June 2025 - May 2026
Is Airbnb a Good Investment in Genova?
YES — Genoa suits investors who want Ligurian port-city demand at a lower entry ADR than Rome or Venice, provided you model cruise seasonality, hillside logistics, and Liguria’s CITRA/CIN compliance path.
| Market | Avg revenue | Occupancy | Fit |
|---|---|---|---|
| Genoa | €22,623 | 57% | Port + cruise gateway; moderate ADR |
| Milan | €36,031 | 64% | Corporate + fairs; highest scale |
| Rome | €46,775 | 69% | Volume + year-round culture |
| Venice | €48,538 | 62% | Lagoon premium; tighter rules |
| La Spezia | €27,501 | 58% | Smaller cruise/Cinque Terre hub |
Trade-offs to model: Genoa rarely matches Milan or Rome on per-listing revenue, but it offers two-thousand-plus listings and repeatable cruise-and-ferry weekends without Venice’s lagoon scarcity premium—or its compliance intensity. La Spezia competes for the same Cinque Terre and cruise feeder traffic on a smaller inventory base with somewhat higher averages on current data. Winning here means elevator access, clear parking guidance, and honest underwriting of spring–autumn peaks, not assuming every week looks like a megaship Saturday in peak season.
Get Live Genova Market Intelligence
Discover detailed Genova Airbnb Analytics and explore real-time market data to make accurate investment decisions.
Explore Real-time Analytics
How Often Will Your Airbnb Be Booked in Genova?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Genova is 57%, meaning properties are booked for about 208 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Genova
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 90% | 72% | 50% | 25% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Genova
May, August
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
October, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
November, December
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Genova?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Genova is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Genova
Best-in-class Airbnb properties (top 10%) in Genova achieve around €32,407 annually, while strong performers (top 25%) earn at least €22,446. Typical properties generate about €14,046 per year, and entry-level listings (bottom 25%) see earnings near €6,335, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!
What Can You Learn from Top-Performing Airbnbs in Genova?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Genova and what makes them successful.
Genova Market Analysis
Who stays in Genoa short-lets?
Cruise passengers book one- to three-night buffers around Terminal Traghetti and the waterfront before or after sailings. Italian and French weekenders explore centro storico lanes, Boccadasse, and the Aquarium corridor; business guests use Brignole and Principe rail links for Ligurian industry and port logistics. Families heading to Cinque Terre or Portofino sometimes base in Genoa for value and parking, then day-trip by train or ferry.
What drives ADR?
Walkable caruggi stock and sea-view terraces command premiums; steep hills and limited parking filter guests who need luggage-friendly layouts. Spring through early autumn carries leisure and cruise overlap; winter can soften outside event weekends unless you target longer mid-term stays near hospitals or universities. Compare Genoa’s €109 citywide average with Venice lagoon pricing or La Spezia cruise-gateway rates before assuming Liguria always means Amalfi-level nightly tariffs.
What to buy or operate?
Compact one- and two-bedroom apartments near Darsena, Porto Antico, or metro-connected Sampierdarena suit cruise and city-break guests. Larger homes in Nervi or along the Riviera di Levante work for families if transit times are disclosed honestly. Hilltop purchases without elevators or legal short-let clarity are a common mistake—Genoa rewards operational fit (check-in, parking instructions, moisture control in older fabric) more than canal-style postcard views alone.
What Are the Airbnb Regulations in Genova?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Genova.
Current Regulatory Status
66% compliance indicates strict regulatory enforcement in this market.
Comune di Genova: city rules first
Imposta di soggiorno (IDS) applies to non-resident guests in Genoa lodging. Extralberghiere structures—including tourist apartments—typically pay €3 per person per night under the municipal update for B&B, vacation homes, and AAUT-style stays (marina-resort categories may follow a €2 band). Hosts declare and remit quarterly; operational guidance sits on the Comune IDS hub and Smart Comune imposta di soggiorno. Contact: 010 5575555 / [email protected].
Pure short lets (AAUT / locazioni brevi non imprenditoriali): communicate on Liguria Ross1000, obtain regional CITRA, then request national CIN on BDSR and display it on every listing and at the entrance—generally without a municipal SCIA for mere AAUT under L.R. Liguria 1/2024 art. 29.
Classified extralberghiere (B&B, affittacamere, case vacanza): require regional classification and SUAP SCIA at the Comune before CIN—see avvio e gestione strutture ricettive. Entrepreneurial short lets from November 2024 onward need SCIA at SUAP under national rules.
National layer
Italy defines short lets as contracts up to 30 days outside hotels. CIN is mandatory nationwide under D.L. 145/2023 with safety hardware (gas/CO detection, portable extinguishers) tied to issuance. Guest reporting may require Alloggiati Web depending on classification. Tax is typically cedolare secca for non-business hosts unless national apartment thresholds push you into business status—see Agenzia delle Entrate — locazioni brevi.
Liguria regional layer
L.R. 1/2024 unifies ricettivo and short-let rules; CITR (structures) and CITRA (AAUT) feed the national CIR field in BDSR. Tourist flows for AAUT must be reported on Ross1000 (mandatory from 1 April 2025 under regional implementation). Institutional texts: LR 1/2024, codici identificativi CITR/CITRA, AAUT guidance, BDSR FAQ.
No Genoa-specific municipal night cap on AAUT was found on official Comune pages at time of writing—confirm current SUAP and IDS notices before scaling inventory.
How Competitive is the Airbnb Market in Genova?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Genova Airbnb market currently features 2,847 active listings with an average occupancy rate of 57%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Genova Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Emphasize unique features and exceptional service
- Target mid-range market segment
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Genova?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Genova is €109 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Genova
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €161per night | €117per night | €88per night | €57per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Genova?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Genova market to help you make informed financial decisions.