Best Airbnb Markets in Liguria, Italy

Genoa, ‘La Superba’, is a city of fascinating contrasts between its medieval alleys (caruggi), Renaissance palaces (UNESCO listed), and Renzo Piano’s avant-garde harbor. It is a dynamic Airbnb market driven by growing cultural tourism and a strong professional clientele. The market is efficient here, featuring an occupancy rate of 57%. Visitors seek the charm of apartments in the Rolli palaces or modern rentals near the Aquarium, paying an average daily rate of €110. Its identity as a city of sea and culture ensures strong and consistent profitability, supported by relentless international demand.

La Spezia, the primary gateway to the Cinque Terre and the Gulf of Poets, is a port city in the midst of a tourism and cultural boom. Thanks to its strategic location and excellent rail network, it is the ideal base for exploring the Ligurian coast, attracting millions of visitors worldwide. The Airbnb market is high-performing here, boasting an occupancy rate of 57%. Visitors seek modern, functional apartments near the train station and waterfront, generating an annual revenue of €27,461. Its role as a logistical and tourism hub ensures high and consistent profitability for owners.

Sanremo, the ‘City of Flowers’ famous for its Music Festival, Casino, and year-round mild climate, is a tourism icon of the Italian Riviera. It is a well-established market attracting international visitors seeking elegance, history, and high-quality beaches. The Airbnb market is dynamic here, featuring an occupancy rate of 48%. Visitors appreciate the charm of period apartments and modern rentals near the coastal cycling path, paying an average daily rate of €126. Its prestige and major seasonal events ensure steady rental demand and solid year-round profitability.

Rapallo, located in the heart of the Gulf of Tigullio, is an ancient elegant town famous for its seaside castle and Art Nouveau promenade. It is a refined destination offering easy access to Portofino and Santa Margherita, attracting international tourism seeking relaxation and culture. The Airbnb market is very solid here, featuring an occupancy rate of 53%. Visitors appreciate the charm of historic apartments and the convenience of bay-view holiday homes, paying an average daily rate of €156. Its serene atmosphere and strategic location make it a highly coveted destination for high-quality stays.

Finale Ligure is the global capital of outdoor sports and mountain biking, a vibrant destination where the sea meets legendary rock faces. Between the medieval Finalborgo and fine-sand beaches, it attracts athletes and families from around the world for its unique energy and historic heritage. The Airbnb market is very active here, featuring an occupancy rate of 54%. Visitors seek modern apartments near the cliffs and holiday homes with gear storage, paying an average daily rate of €135. Its world-class reputation for sports and local terrain ensures excellent and consistent profitability.

Santa Margherita Ligure, a symbol of Ligurian refinement and ‘dolce vita’, enchants with its painted palaces, luxury harbor, and immediate proximity to Portofino. It is an elite market attracting high-profile international clients seeking exclusivity, beauty, and dreamlike views. The rental market is extraordinarily profitable here, featuring an average daily rate of €227. Visitors seek exclusive high-end apartments and the charm of historic sea-view residences, generating an annual revenue of €45,212. Its image of timeless luxury ensures high-profile demand and exceptional profitability.

Riomaggiore, the first of the Cinque Terre from La Spezia, is a vertically stacked village of rare beauty famous for its colorful tower houses descending to a tiny harbor carved into the rock. It is a legendary UNESCO-listed destination attracting global tourism fascinated by extreme landscapes and fiery sunsets. The Airbnb market is extremely powerful here, featuring an occupancy rate of 61%. Visitors seek the unique charm of old-town apartments and the exclusivity of cliffside sea-view homes, generating an annual revenue of €42,698. Its iconic status ensures relentless demand.

Lerici, located in the enchanting Gulf of Poets, is a town of rare beauty dominated by its majestic medieval castle and surrounded by fairytale hamlets like Tellaro. It is a prestigious destination attracting international tourism seeking relaxation, culture, and exceptional seascapes away from mass crowds. The rental market is highly profitable here, featuring an average daily rate of €169. Visitors seek the charm of ancient village apartments and the exclusivity of sea-view residences with pools, generating an annual revenue of €33,752. Its serene atmosphere and historic elegance ensure steady demand.

Alassio, the jewel of the Western Riviera famous for its ‘Muretto’ wall and fine sand, is a highly prestigious and vibrant seaside resort. It is a destination merging Art Nouveau elegance, luxury shopping, and dynamic beach life, attracting high-quality international tourism year-round. The Airbnb market is very solid here, featuring an average daily rate of €170. Visitors appreciate the charm of old-town apartments and the modernity of rentals near the waterfront, generating an annual revenue of €33,020. Its prestige and mild climate ensure steady demand and consistent profitability for owners.

Imperia, split between the seafaring soul of Oneglia and the medieval hilltop village of Porto Maurizio, offers an authentic and sunny Ligurian experience. It is a solid Airbnb market driven by its strong olive oil tradition and family tourism that appreciates the mild climate and quality beaches. The market is efficient here, featuring an occupancy rate of 55%. Visitors appreciate the character of apartments in the Parasio district and modern rentals near the harbors, paying an average daily rate of €120. Its identity as a lively and authentic seaside city ensures consistent year-round profitability for property owners.