Airbnb Occupancy Rates in Napoli, Campania(June 2026)
Naples currently averages €25,680 in annual revenue per listing, 60% occupancy, and €118 per night across 5,957 active Airbnb listings tracked in June 2026—figures that sit below Italy’s northern art cities on revenue but still reflect one of the country’s largest southern inventories.
The gap is not a lack of guests. Bay views, UNESCO centro storico lanes, Pompeii and Amalfi Coast day trips, and a food culture that sells itself keep demand flowing year-round. Investors who treat Naples like a discount Rome—same playbook, lower price tag—often misprice weekends, underestimate regulation steps (CUSR, CIN, GEIS), or buy in streets where cruise-day noise and parking friction erode reviews.
Napoli Airbnb Market Map (June 2026)
Napoli Market Performance
Period: June 2025 - May 2026
Is Airbnb a Good Investment in Napoli?
YES — Naples is a viable short-term rental market for yield-focused operators who accept lower citywide revenue averages than Rome or Milan and invest in compliance, guest experience, and neighborhood fit.
| Market | Avg revenue | Occupancy | Listings scale |
|---|---|---|---|
| Naples | €25,680 | 60% | 5,957 |
| Rome | €46,775 | 69% | — |
| Bari | €27,316 | 66% | — |
| Palermo | €22,138 | 61% | — |
| Salerno | €25,897 | 59% | — |
Trade-offs worth modelling:Rome and Florence (€43,466, 65%) still dominate per-listing revenue and liquidity; Naples competes on acquisition cost, southern leisure demand, and Amalfi–Sorrento spillover, not on matching Roman ADR. Bari and Salerno are smaller comparables along the same Tyrrhenian corridor—useful benchmarks when you are choosing between Puglia, Campania, and Sicily. Regulation is procedural rather than a national night cap: SUAP communication, CUSR, CIN, imposta di soggiorno via GEIS, and (for classified extralberghiero) SCIA paths matter more than a single headline restriction.
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How Often Will Your Airbnb Be Booked in Napoli?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Napoli is 60%, meaning properties are booked for about 218 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Napoli
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 89% | 76% | 57% | 35% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Napoli
June, May
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
February, March
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
December, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Napoli?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Napoli is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Napoli
Best-in-class Airbnb properties (top 10%) in Napoli achieve around €39,936 annually, while strong performers (top 25%) earn at least €26,348. Typical properties generate about €16,916 per year, and entry-level listings (bottom 25%) see earnings near €9,172, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Napoli?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Napoli and what makes them successful.
![Popular Airbnb listing: [Central Station] - The "Mary" apartment in Napoli](https://a0.muscache.com/im/pictures/hosting/Hosting-598347953638175783/original/6d78b346-fad9-4cb8-9a72-7c84b877e570.jpeg)
Napoli Market Analysis
Who stays in Naples—and for how long?
International city-break guests cluster in the centro storico, Spanish Quarter, and waterfront (Lungomare, Chiaia, Posillipo). Italian weekenders and families use Naples as a hub before ferries or coaches to Capri, Ischia, and the Amalfi Coast. Business and university traffic supports mid-week nights in Vomero, Fuorigrotta, and areas near the port or Central Station. Stays skew shorter than in lake or mountain resorts but longer than pure transit stops when the listing is positioned for coast day trips.
What drives ADR in Campania’s capital?
View, walkability, and elevator access matter more than square metres alone. Historic-centre walk-ups can command premium nightly rates in peak months yet suffer from summer heat, noise, and review volatility. Chiaia and Posillipo trade on safety and sea outlook; Vomero on views and funicular access. Pricing should separate cruise-ship calendar days (Molo Beverello spikes), Easter and local feste, and shoulder weeks when Amalfi-bound travellers book a Naples base—generic summer markups miss how concentrated demand can be on specific corridors.
What to buy or furnish for this market?
Two-bedroom units with reliable AC, fast Wi‑Fi, and clear check-in win families and small groups. Compact studios work for solo travellers and short city breaks if noise and stairs are managed honestly in the listing. Parking is a differentiator in peripheral zones; in the centro, emphasize walking distance and luggage-friendly access. Before closing, confirm condominium tolerance, whether the asset suits locazione breve (SUAP communication path) or case vacanza (SCIA), and whether centro storico urban-planning rules affect new tourist use—buying a trophy floor without legal clarity is a common Naples mistake.
What Are the Airbnb Regulations in Napoli?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Napoli.
Current Regulatory Status
75% compliance indicates strict regulatory enforcement in this market.
Comune di Napoli: what hosts must do first
Pure locazione breve (short lets up to 30 nights, no full hotel services): file the SUAP communication via Impresa in un giorno, obtain CUSR (Campania regional code), then CIN on the BDSR national register. Display both codes on listings and at the property. Case vacanza, B&B, and affittacamere follow SCIA through SUAP with higher municipal fees and stricter classification—see the Comune guide on extralberghiero and short lets.
Collect imposta di soggiorno from qualifying guests and remit quarterly through the GEIS Portal (Comune rates and rules). Register guests on Alloggiati Web within 24 hours of check-in. Operators in the historic centre should review urban-planning safeguards before assuming any residential unit can convert to tourist use.
National rules (Italy)
Italy does not impose a nationwide 120- or 180-day cap like several EU markets. National law limits each contract to 30 days per stay. CIN is mandatory on platforms and at the property; safety equipment requirements attach to CIN issuance. From 2026, individuals may use cedolare secca on at most two apartments for short lets—additional units push toward business taxation (Agenzia delle Entrate — locazioni brevi).
Campania regional layer
LR 16/2019 and LR 11/2023 extend the CUSR framework to locazioni brevi (Burc LR 16/2019, Burc LR 11/2023). Operating more than four short-let units triggers imprenditoriale status (Partita IVA). Non-business case vacanza hosts face regional unit caps (for example, up to three units in Campania for certain classifications—confirm on current SURAP guidance: SURAP affitti brevi).
Official references: Ministero del Turismo BDSR FAQ, DGR 552/2023 CUSR for locazioni brevi, and the Comune operator notice.
How Competitive is the Airbnb Market in Napoli?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Napoli Airbnb market currently features 5,957 active listings with an average occupancy rate of 60%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Napoli Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Emphasize unique features and exceptional service
- Target mid-range market segment
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Napoli?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Napoli is €118 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Napoli
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €191per night | €128per night | €90per night | €66per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Napoli?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Napoli market to help you make informed financial decisions.