Airbnb Occupancy Rates in Bologna, Emilia Romagna (November 2025)

Source: GuestFavorites Last updated: 2025-11-28

Airbnbs in Bologna, Emilia Romagna earn an average of €38,292 per year, with a typical occupancy rate of 71% and daily rates averaging €147. There were 3,192 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Bologna, Italy.

Bologna Airbnb Market Map (November 2025)

3,192 listings

Bologna Market Performance

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Average Daily Rate (ADR) €147 Average daily income from a booked room in Bologna.
Occupancy Rate 71% Indicates strong demand and frequent bookings.
Median Annual Revenue €38,292 The usual yearly earnings for an Airbnb in Bologna.
Active Listings 3,192 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in Bologna?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Bologna is 71%, meaning properties are booked for about 261 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Bologna

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
73% 66% 55% 38%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Bologna

Peak Months

November, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Bologna?

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One of the most common questions for potential Airbnb hosts in Bologna is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Bologna

Best-in-class Airbnb properties (top 10%) in Bologna achieve around €60,288 annually, while strong performers (top 25%) earn at least €41,413. Typical properties generate about €27,744 per year, and entry-level listings (bottom 25%) see earnings near €16,617, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Bologna?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Bologna Airbnb market currently features 3,192 active listings with an average occupancy rate of 71%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

February 2025 2,832 Airbnbs
↑ 13% vs
October 2025 3,192 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 13% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Bologna.

Strategic Entry into Bologna Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Bologna?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Bologna is €147 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Bologna

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€194 per night €133 per night €93 per night €66 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Bologna?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Bologna market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €60,288
Strong Performers (25%) €41,413
Market Average €38,292
Entry Level (25%) €16,617
Profitability Factors
High Occupancy: 71% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €147 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Bologna offers excellent profitability potential with competitive pricing advantages. The combination of 71% occupancy and €147 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Bologna?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Bologna.

Current Regulatory Status

90% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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