Airbnb Occupancy Rates in Bologna, Emilia Romagna(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in Bologna, Emilia Romagna earn an average of €33,560 per year, with a typical occupancy rate of 64% and daily rates averaging €143. There were 4,094 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Bologna, Italy.

Bologna Airbnb Market Map (May 2026)

4,094 listings

Bologna Market Performance

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Average Daily Rate (ADR)€143Average daily income from a booked room in Bologna.
Occupancy Rate64% Indicates strong demand and frequent bookings.
Median Annual Revenue€33,560The usual yearly earnings for an Airbnb in Bologna.
Active Listings4,094The total count of active short-term rental listings.

Period: May 2025 - April 2026

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How Often Will Your Airbnb Be Booked in Bologna?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Bologna is 64%, meaning properties are booked for about 235 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Bologna

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%82%64%38%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Bologna

Peak Months

March, May

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

August, June

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Bologna?

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One of the most common questions for potential Airbnb hosts in Bologna is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Bologna

Best-in-class Airbnb properties (top 10%) in Bologna achieve around €51,546 annually, while strong performers (top 25%) earn at least €34,772. Typical properties generate about €22,233 per year, and entry-level listings (bottom 25%) see earnings near €11,110, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Bologna?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Bologna Airbnb market currently features 4,094 active listings with an average occupancy rate of 64%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

May 20253,801 Airbnbs
↑ 8%vs
April 20264,094 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 8% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Bologna.

Strategic Entry into Bologna Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Bologna?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Bologna is €143 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Bologna

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€228per night€157per night€110per night€80per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Bologna?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Bologna market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€51,546
Strong Performers (25%)€34,772
Market Average€33,560
Entry Level (25%)€11,110
Profitability Factors
High Occupancy: 64% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €143 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Bologna offers excellent profitability potential with competitive pricing advantages. The combination of 64% occupancy and €143 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Bologna?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Bologna.

Current Regulatory Status

77% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Bologna Are Most Profitable for Airbnb?

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Not all areas within Bologna perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings3,316
Daily Rate€147
Occupancy67%
Revenue€35,976
Active Listings141
Daily Rate€106
Occupancy44%
Revenue€17,233

Casalecchio Di Reno

Active Listings57
Daily Rate€109
Occupancy59%
Revenue€23,783

Sasso Marconi

Active Listings32
Daily Rate€189
Occupancy47%
Revenue€32,677

Castel San Pietro Terme

Active Listings27
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Valsamoggia

Active Listings36
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San Lazzaro Di Savena

Active Listings34
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Calderara Di Reno

Active Listings13
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San Benedetto Val Di Sambro

Active Listings25
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Pianoro

Active Listings26
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Castenaso

Active Listings16
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San Giovanni In Persiceto

Active Listings21
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Camugnano

Active Listings15
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Monzuno

Active Listings17
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Loiano

Active Listings21
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Monte San Pietro

Active Listings14
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Ozzano Dell'emilia

Active Listings11
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Marzabotto

Active Listings18
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Zola Predosa

Active Listings12
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Dozza

Active Listings15
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Alto Reno Terme

Active Listings24
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Granarolo Dell'emilia

Active Listings11
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Monterenzio

Active Listings7
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Lizzano In Belvedere

Active Listings20
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Molinella

Active Listings9
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Castiglione Dei Pepoli

Active Listings17
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Grizzana Morandi

Active Listings14
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Budrio

Active Listings12
Daily Rate€--
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Anzola Dell'emilia

Active Listings8
Daily Rate€--
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Sala Bolognese

Active Listings9
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Monghidoro

Active Listings5
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Castel Maggiore

Active Listings8
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Vergato

Active Listings5
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Gaggio Montano

Active Listings7
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Medicina

Active Listings9
Daily Rate€--
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Castel D'aiano

Active Listings6
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Castel Di Casio

Active Listings5
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Sant'agata Bolognese

Active Listings5
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Castel Guelfo Di Bologna

Active Listings4
Daily Rate€--
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Casalfiumanese

Active Listings5
Daily Rate€--
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