Airbnb Occupancy Rates in Torino, Piemonte(July 2026)
Turin is Italy’s understated northern capital: baroque boulevards, royal palaces, and café culture without Milan’s fair-week frenzy or Rome’s summer crush. For short-term rental investors, that usually means more affordable entry prices, steady university and business travel, and Alps weekend demand that Milan cannot fully capture.
Current market data shows Turin averaging €21,303 in annual revenue per listing, 61% occupancy, and €96 per night across 4,231 active Airbnb listings as of July 2026. Those citywide figures blend San Salvario nightlife stays, Quadrilatero shopping weekends, and apartments booked by skiers heading toward the Susa and Valsusa valleys.
Winning here is less about chasing the highest Italian ADR and more about year-round operations at sensible basis costs—with CIR, CIN, and tourist-tax compliance treated as part of the underwriting, not an afterthought.
Torino Airbnb Market Map (July 2026)
Torino Market Performance
Period: July 2025 - June 2026
Is Airbnb a Good Investment in Torino?
YES — Turin fits investors who want Piedmont scale and liquidity below Milan’s price tag, provided you model Alps shoulder seasons, university calendars, and Piemonte registration steps before you list.
| Market | Avg revenue | Occupancy | Context |
|---|---|---|---|
| Turin | €21,303 | 61% | Piedmont hub; university + Alps gateway. |
| Milan | €35,728 | 64% | Corporate + fair weeks; highest northern ADR. |
| Rome | €47,639 | 70% | Largest Italian inventory; culture-led demand. |
| Bologna | €36,317 | 68% | Compact university city. |
| Florence | €43,927 | 66% | Art-tourism pricing power. |
| Naples | €25,939 | 60% | Southern leisure; different guest economics. |
Trade-offs to model: Turin rarely matches Milan on corporate mid-week ADR or fair-calendar spikes, but it often beats southern peers on operating predictability and can outperform Bologna on metro-scale inventory depth. Against Rome and Florence, Turin trades postcard premiums for lower acquisition costs and winter sports spillover. Compliance is Piemonte-specific—CIR via Locazioni Turistiche, CIN on BDSR, imposta di soggiorno (€3.80/night for locazioni turistiche e brevi), and SUAP SCIA when you pass Torino’s >2-unit threshold—but the path is documented if you classify non-imprenditoriale vs imprenditoriale activity before publishing.
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How Often Will Your Airbnb Be Booked in Torino?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Torino is 61%, meaning properties are booked for about 222 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Torino
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 93% | 79% | 60% | 33% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Torino
March, May
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
July, August
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, December
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Torino?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Torino is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Torino
Best-in-class Airbnb properties (top 10%) in Torino achieve around €31,682 annually, while strong performers (top 25%) earn at least €21,579. Typical properties generate about €13,921 per year, and entry-level listings (bottom 25%) see earnings near €6,899, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Torino?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Torino and what makes them successful.
Torino Market Analysis
Who stays in Turin—and for how long?
Guest mix blends Politecnico and University of Turin visitors, Piedmont government and corporate travellers, design and food tourists (Salone del Gusto spillover, Egyptian Museum, Mole Antonelliana), and weekend skiers using the city as a gateway to Susa Valley resorts. International city-breakers stay two to four nights around Quadrilatero Romano, San Salvario, and Vanchiglia; longer mid-stays appear when listings target remote workers with fast Wi-Fi and quiet bedrooms. Juventus match weekends and major exhibitions at OVAL Lingotto add short pricing windows that generic summer markups miss.
What drives ADR in Piedmont’s capital?
Rate power follows metro access, walkability to Porta Nuova / Porta Susa, and elevator-equipped stock in centro and riverside districts—not canal views or beachfront scarcity. Lingotto, Cit Turin, and Crocetta pull business guests who want parking and calmer streets; San Salvario trades on nightlife and restaurant density. Shoulder seasons (spring book fair weeks, autumn food and design events, early-winter ski departures) often outperform August, when some operators discount while others hold rate on air-conditioned flats. Compare Turin’s €96 with Milan before assuming every northern week looks like Fashion Week.
What to buy or operate for this market?
Compact one- and two-bedroom apartments with reliable AC, desk space, and clear luggage access outperform large suburban homes for this guest pool. Families visiting for museums or match weekends can work in Crocetta or Borgo Po with green space nearby; ski groups may prefer Porta Susa corridors with early-morning transit. Before closing, confirm condominium tolerance, whether you will run locazione breve non imprenditoriale (regional Locazioni Turistiche + CIN) or an imprenditoriale / multi-unit SCIA path, and cadastral category—buying a centro trophy without legal clarity is a common Turin mistake. Budget for Alloggiati Web, quarterly tourist-tax filing, and Piemonte Dati Turismo reporting alongside revenue targets.
What Are the Airbnb Regulations in Torino?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Torino.
Current Regulatory Status
66% compliance indicates strict regulatory enforcement in this market.
Comune di Torino: city procedures first
Turin publishes short-let guidance on Fare Impresa (commercio.comune.torino.it). Locazione turistica non imprenditoriale (typically up to two units in Torino) uses the regional Locazioni Turistiche service for CIR, then the national CIN on BDSR. Imprenditoriale activity or portfolios above Torino’s >2 immobili threshold require SCIA via Impresa in un giorno (city SUAP service page).
Collect imposta di soggiorno from qualifying guests (currently €3.80 per person per night for Locazioni Turistiche e Brevi under the municipal schedule) and remit quarterly via the city portal (gestori — imposta di soggiorno, information sheet). Register guests on Alloggiati Web within 24 hours. Note: Piemonte has abrogated the legacy alloggi vacanza category for new openings—do not assume that extralberghiero path still applies (Comune notice on alloggi vacanza).
National rules
Italy defines short lets as contracts up to 30 days outside hotel use. CIN is mandatory nationwide under D.L. 145/2023 art. 13-ter, with safety hardware tied to issuance. Non-business operators face national caps on apartments under simplified tax treatment—confirm current thresholds on Agenzia delle Entrate — locazioni brevi. Ministry overview: BDSR FAQ.
Piemonte regional layer
L.R. 13/2017 and R.R. 4/2018 govern extralberghiero structures and locazioni turistiche, including CIR assignment and tourist-flow reporting on Piemonte Dati Turismo (ROSS 1000). Start or update non-imprenditoriale listings via Locazioni Turistiche; operational stats flow through Piemonte Dati Turismo. Institutional texts: L.R. 13/2017, regional hub, FAQ locazioni non imprenditoriali.
How Competitive is the Airbnb Market in Torino?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Torino Airbnb market currently features 4,231 active listings with an average occupancy rate of 61%. This represents a highly competitive market environment where strong demand supports premium pricing.
Airbnb Listings: Change Over Time
Strategic Entry into Torino Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Focus on value-for-money positioning
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Torino?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Torino is €96 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Torino
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €155per night | €108per night | €79per night | €58per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Torino?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Torino market to help you make informed financial decisions.