Airbnb Occupancy Rates in Torino, Piemonte(March 2026)

Source: GuestFavoritesLast updated: 2026-03-13

Airbnbs in Torino, Piemonte earn an average of €20,391 per year, with a typical occupancy rate of 56% and daily rates averaging €99. There were 6,380 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Torino, Italy.

Torino Airbnb Market Map (March 2026)

6,380 listings

Torino Market Performance

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Average Daily Rate (ADR)€99Average daily income from a booked room in Torino.
Occupancy Rate56% Indicates strong demand and frequent bookings.
Median Annual Revenue€20,391The usual yearly earnings for an Airbnb in Torino.
Active Listings6,380The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Torino?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Torino is 56%, meaning properties are booked for about 206 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Torino

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
91%75%51%17%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Torino

Peak Months

February, November

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

September, January

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, July

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Torino?

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One of the most common questions for potential Airbnb hosts in Torino is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Torino

Best-in-class Airbnb properties (top 10%) in Torino achieve around €30,773 annually, while strong performers (top 25%) earn at least €19,839. Typical properties generate about €11,538 per year, and entry-level listings (bottom 25%) see earnings near €3,407, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Torino?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Torino Airbnb market currently features 6,380 active listings with an average occupancy rate of 56%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 20255,794 Airbnbs
↑ 10%vs
February 20266,380 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 10% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Torino.

Strategic Entry into Torino Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Focus on value-for-money positioning
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Torino?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Torino is €99 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Torino

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€160per night€108per night€74per night€50per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Torino?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Torino market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€30,773
Strong Performers (25%)€19,839
Market Average€20,391
Entry Level (25%)€3,407
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €99 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Torino offers strong profitability potential with value-based market positioning. The combination of 56% occupancy and €99 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Torino?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Torino.

Current Regulatory Status

74% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Torino Are Most Profitable for Airbnb?

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Not all areas within Torino perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings3,880
Daily Rate€95
Occupancy59%
Revenue€20,770
Active Listings307
Daily Rate€180
Occupancy49%
Revenue€32,858
Active Listings270
Daily Rate€153
Occupancy53%
Revenue€30,165
Active Listings212
Daily Rate€146
Occupancy49%
Revenue€26,639

Cesana Torinese

Active Listings76
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Pragelato

Active Listings85
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Active Listings104
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Oulx

Active Listings79
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Ivrea

Active Listings78
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Moncalieri

Active Listings58
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Venaria Reale

Active Listings53
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Collegno

Active Listings42
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Pinerolo

Active Listings44
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Claviere

Active Listings14
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Chieri

Active Listings27
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Avigliana

Active Listings25
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Rivoli

Active Listings25
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Nichelino

Active Listings23
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Mezzenile

Active Listings10
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Giaveno

Active Listings26
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Roure

Active Listings16
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Caselle Torinese

Active Listings21
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Grugliasco

Active Listings16
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Brosso

Active Listings11
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Locana

Active Listings12
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Ala Di Stura

Active Listings13
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Bussoleno

Active Listings14
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Rivarolo Canavese

Active Listings16
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Torre Pellice

Active Listings22
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Fenestrelle

Active Listings17
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Ceresole Reale

Active Listings12
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Chivasso

Active Listings15
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Leini

Active Listings12
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Prali

Active Listings16
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Settimo Torinese

Active Listings13
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Susa

Active Listings13
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San Maurizio Canavese

Active Listings10
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Viù

Active Listings11
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Ceres

Active Listings11
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Gravere

Active Listings11
Daily Rate€--
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