Airbnb Occupancy Rates in Santa Margherita Ligure, Genoa(October 2026)
Airbnbs in Santa Margherita Ligure, Genoa earn an average of €46,412 per year, with a typical occupancy rate of 58% and daily rates averaging €220. There were 458 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Santa Margherita Ligure, Italy.
Santa Margherita Ligure Airbnb Market Map (October 2026)
Santa Margherita Ligure Market Performance
Italy average: 60% occupancy, €168 per night.
Airbnb occupancy rates by city in ItalyPeriod: October 2025 - September 2026
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How Often Will Your Airbnb Be Booked in Santa Margherita Ligure?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Santa Margherita Ligure is 58%, meaning properties are booked for about 211 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Santa Margherita Ligure
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 79% | 56% | 38% | 21% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Santa Margherita Ligure
September, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
February, March
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Santa Margherita Ligure?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Santa Margherita Ligure is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Santa Margherita Ligure
Best-in-class Airbnb properties (top 10%) in Santa Margherita Ligure achieve around €54,205 annually, while strong performers (top 25%) earn at least €34,033. Typical properties generate about €19,946 per year, and entry-level listings (bottom 25%) see earnings near €9,899, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Santa Margherita Ligure?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Santa Margherita Ligure and what makes them successful.
What Should You Charge for Your Airbnb in Santa Margherita Ligure?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Santa Margherita Ligure is €220 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Santa Margherita Ligure
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €283per night | €185per night | €114per night | €64per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Santa Margherita Ligure?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Santa Margherita Ligure market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Santa Margherita Ligure?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Santa Margherita Ligure.
Rules for new hosts
Can a new host open an entire-home rental here?
Yes. Registration is required.
- February 2024LR 1/2024 (testo unico on tourist accommodation and short lets) adopted; BURL 14 Feb 2024
- March 2026PDL 96 filed in the regional council: experimental discipline allowing municipal authorisation, registers and suspensions (not enacted)
- TodayNo change scheduled
- February 2024LR 1/2024 (testo unico on tourist accommodation and short lets) adopted; BURL 14 Feb 2024
- March 2026PDL 96 filed in the regional council: experimental discipline allowing municipal authorisation, registers and suspensions (not enacted)
- TodayNo change scheduled
- Licence
- RegistrationNational
- Building / HOA
- Bylaws can ban itNational
- Enforcement
- MediumNational
Liguria regulates tourist apartments (AAUT) through the testo unico LR 1/2024: a communication to the municipality and a regional code (CITRA) go with the national CIN, and the old regional cap of three apartments per municipality was dropped after Law 178/2020. No regional or municipal limits on new lets are in force. A bill filed on 5 March 2026 (PDL 96) would let municipalities create housing-pressure zones with authorisation, registers and up to 24-month suspensions, but it is only a proposal.
Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
69% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Comprehensive licensing, regular inspections, and strict safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
High compliance standards ensure market quality and protect your investment.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.