Airbnb Market Data in Genova, Liguria(July 2026)

Occupancy, Revenue & Best Areas

Genoa, ‘La Superba’, is a city of fascinating contrasts between its medieval alleys (caruggi), Renaissance palaces (UNESCO listed), and Renzo Piano’s avant-garde harbor. It is a dynamic Airbnb market driven by growing cultural tourism and a strong professional clientele. The market is efficient here, featuring an occupancy rate of 57%. Visitors seek the charm of apartments in the Rolli palaces or modern rentals near the Aquarium, paying an average daily rate of €109. Its identity as a city of sea and culture ensures strong and consistent profitability, supported by relentless international demand.

Rapallo, located in the heart of the Gulf of Tigullio, is an ancient elegant town famous for its seaside castle and Art Nouveau promenade. It is a refined destination offering easy access to Portofino and Santa Margherita, attracting international tourism seeking relaxation and culture. The Airbnb market is very solid here, featuring an occupancy rate of 54%. Visitors appreciate the charm of historic apartments and the convenience of bay-view holiday homes, paying an average daily rate of €151. Its serene atmosphere and strategic location make it a highly coveted destination for high-quality stays.

Santa Margherita Ligure, a symbol of Ligurian refinement and ‘dolce vita’, enchants with its painted palaces, luxury harbor, and immediate proximity to Portofino. It is an elite market attracting high-profile international clients seeking exclusivity, beauty, and dreamlike views. The rental market is extraordinarily profitable here, featuring an average daily rate of €219. Visitors seek exclusive high-end apartments and the charm of historic sea-view residences, generating an annual revenue of €44,442. Its image of timeless luxury ensures high-profile demand and exceptional profitability.

Sestri Levante, the ‘City of Two Seas’ nestled between the Bay of Fairytales and the poetic Bay of Silence, is one of Liguria’s most precious jewels. It is a destination of absolute enchantment attracting international tourism seeking picturesque scenery and absolute peace. The Airbnb market is very solid here, featuring an occupancy rate of 59%. Visitors seek the unique charm of bayfront apartments and the convenience of ancient village holiday homes, paying an average daily rate of €143. Its legendary beauty ensures relentless demand and high profitability for owners.

Camogli is a fishing village of rare beauty, famous for its tall, painted palaces directly overlooking the beach and the tiny fishing harbor. It is a destination of timeless charm attracting international tourism seeking Ligurian authenticity and spectacular views over the Golfo Paradiso. The Airbnb market is very solid here, featuring an occupancy rate of 54%. Visitors seek the charm of historic sea-view apartments and proximity to the Portofino Park trails, paying an average daily rate of €164. Its image as an untouched fishing village ensures steady demand and high profitability.

Moneglia, one of the ‘Most Beautiful Villages in Italy’ set between two promontories, offers an enchanting setting with its wide beach and quiet alleys (‘caruggi’). It is a destination of peace attracting international tourism seeking relaxation, spectacular trails, and clear waters in the heart of the Riviera di Levante. The Airbnb market here is high-performing, featuring an occupancy rate of 57%. Visitors seek the charm of renovated fishermen’s houses and the modernity of sea-view apartments, generating an average annual revenue of €30,221. Its elite tranquility and natural beauty ensure steady demand.

Chiavari, a jewel of the Tigullio famous for its medieval porticos and the craftsmanship of its renowned chairs, offers a setting of rare elegance between sea and history. It is a vibrant city attracting discovery tourism and an international clientele seeking Ligurian authenticity, refined shopping, and quality beaches. The Airbnb market here is very active, featuring an occupancy rate of 56%. Visitors appreciate the central location of historic apartments and the modernity of waterfront residences, taking advantage of a competitive average daily rate. With an average annual revenue of €27,444, the city ensures stable profitability sustained by its cultural dynamism.

Lavagna, an ancient city of the Fieschi family famous for its slate and one of the largest marinas in the Mediterranean, offers a lively and authentic seaside setting. It is a character-filled city attracting family and nautical tourism seeking wide golden beaches and preserved Ligurian traditions. The Airbnb market here is solid and efficient, featuring an occupancy rate of 56%. Visitors appreciate the central location of modern apartments and the functionality of holiday homes near the coast, taking advantage of an average daily rate of €129. With an average annual revenue of €26,502, the city ensures stable profitability sustained by its maritime vitality.